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The 4G Mobile Internet Transformation will cover the mobile market transition towards IP and discuss ways that providers can monetize the mobile internet while delivering more of everything their subscribers want. Simon Aspinall Sr. Director, Cisco Service Provider Marketing, SP Mobility Solutions
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© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1NDA Presentation
Leading the 4G Mobile Internet Transformation
September 15, 2009
4G = IP
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2NDA Presentation
Broadband
High Speed Networks Basedon HSPA, EV-DO, and
WiMAX Are Now Availablein Many Geographies
Pricing
Flat Rate Data Plans Accelerating Consumption
Personalized Services
Handsets
Powerful New Deviceswith Compelling UIs(iPhone, Omnia, G1,
N97, …)
Mobile Internet is in a Perfect Storm
Applications
Apps Moving from Wired World; Emerging LBS Services; Application Ecosystems
66 Fold Increase in Data
Traffic by 2013–14
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3NDA Presentation
Transformative Effect of SmartPhonesIncreasing Data Usage and New Services
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Email Web Search Network
Services for
Photo
Social
Networking
Site
Mobile TV /
Video
Online
Games
Other Phones iPhone
% S
ub
scri
bers
Usin
g A
pp
licati
on
Source: M-Metrics; Nielsen
The number of phones with touch
screens will reach 200 million by 2011
(MultiMedia Intelligence)
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4NDA Presentation
VisualIntegratedUbiquitous
Profitable BusinessModels
IP NGN Architecture
Network BusinessExperience
4G Mobile Internet StrategyDelivering the Promise of Mobility
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5NDA Presentation
More Visual, More Social, More Personal. More Adaptive.
…it is about the Experience.Integrated, Visual, Ubiquitous
Web 2.0 Personal
SocialRich Media
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6NDA Presentation
4G Mobile Internet is all about IP…
3G3.5G
4G
2G
HSPA,EVDO
CDMA
GSM
WCDMA
EdgeLTE
WiMAX 802.16e
WiMAX 802.16m
ALTE
IP
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7NDA Presentation
VisualIntegratedUbiquitous
Profitable Business
Models
IP NGN Architecture
Network BusinessExperience
Cisco 4G Mobile Internet StrategyEnabling the Promise of Mobility and Delivering Framework for Success
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8NDA Presentation
Cisco IP NGN EvolutionBecoming an Experience Provider
Network transition from:
IP NGN 1.0
FR ATM TDM
To:
IP
2000–2008: IP becomes globalde facto convergence standard
Experience transformed from:
IP NGN 2.0
Voice Video Data
To:
2009+: More rich, integrated customer experiences
Mobile
MobileInternet
Cloud/Managed
Video IP
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9NDA Presentation
Cisco 4G Mobile Internet FoundationBecoming an Experience Provider
Coverage
WiMAX
LTE
3G
UMA/ Wi-Fi
Femto
Fixed
Client
WebExConnect
UC Apps
Smart Clients
VPN
Control
Converged Edge
Packet Gateways
IP RAN
IP Service Control
MobileSvcs
Scale Speed
Scope Support
Content
Biz Apps
Connectivity
CoreData
Center
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10NDA Presentation
Leadership Portfolio of Products in Each Category
CONNECTIVITY: Scaling the Full Power of the Network to Deliver Bandwidth
IP EDGE(RAN + Control)
IP/MPLS10/100GE
orDWDM
RAN Access
EthernetAccess
IP CoreData
Center
IP/MPLSDWDM
10Gbps 200 Gbps200 Mbps x50 x20 x10-50 2-10 Tbps
7600ASR 9000
CRS-1/ Nexus
3400/4500/ASR 1000
2941/3400/ ASR 1000
Scaling the All-IP Network200 Mbps per Cell Site
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11NDA Presentation
VisualIntegratedUbiquitous
Profitable Business
Models
IP NGN Architecture
BusinessExperience
Cisco 4G Mobile Internet StrategyEnabling the Promise of Mobility and Delivering Framework for Success
Network
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12NDA Presentation
CiscoIP Next-
Generation Network
Mobile Collaboration
Mobile UC
Mobile Video
Fixed Mobile Convergence
Mobile Personalized
Services
Mobile Advertising
Tiered / BundledMobile
Broadband
Managed Mobile VPN
Mobile ParentalControls
See Cisco IP NGN Mobile Internet Services:Mobile Internet Applications Central
Profitable Business Models: Harnessing
Subscriber and Network Intelligence Only SPs Have
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13NDA Presentation
Mobile Internet Application EvolutionInnovation and Interoperability
Intelligent IP
Networking
Network Intelligence
Bu
sin
ess F
lexib
ility
Walled Garden
Operator App Store
Open API
Initiatives
Mobile OS App Store
Partnerships
Integrated, Interoperable Apps
M2MApplications
CloudApplications
QoSPolicy Control
User Personalization
ProprietaryApp Bundles
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14NDA Presentation
Cisco 4G Mobile Internet StrategyEnabling the Promise of Mobility and Platform for Success
VisualIntegratedUbiquitous
Profitable Business
Models
Cisco: Bringing them All Together, Leading the Transformation
All IP NGN
Network BusinessExperience
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15NDA Presentation
Innovation
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16NDA Presentation
Cisco Leadership in Mobility
Leader in 3G IP Infrastructure. 300+ Operators
Nearly 10000 Cisco 7600 Integrated in Mobile Networks
Over 45000 Cell Sites Are IP-Enabled by Cisco
The Single Largest Deployment of CRS-1s— Verizon Wireless
Cisco Solutions deliver mobile messaging to Over 500M Subscribers
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17NDA Presentation