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B2B buyers are people too.They expect the same personalized experience as B2C.
This is the consumerization
of B2B Commerce.
Are you losing sales to competitors because you don’t offer a personalized online experience?
Can you configure offerings, advanced pricing and promotions based on the individual business buyers?
Are your sales and marketing strategies tailored to local market conditions?
Bring the best of B2C to your B2B customers
Provide a seamless experience across devices and channels
Give users the power to control product content, pricing and promotions across
all routes to market
Personalize the experience with enhanced search, entitlements,
specific pricing, and contract terms
Tip #
1
By 2018,By 2018,companies that consumerize their B2B digital commerce sites will
gain market sharegain market shareand see revenue
increase up to 25%increase up to 25%
Gartner Inc., Driving B2B Growth through Digital Commerce - March, 2015.David Kohler, Research Director
Make complex sales simple for all
products and services
Simplify product selection and orderingto give your customers what they want,
faster
Streamline set up and help the seller to create the perfect order on-site
Enable sales teams to quickly become more productive with guided selling, and to provide
better, faster service to customers
Tip #
2
10%10%The comprehensive, integrated automation of CPQ processes willhelp companies grow sales byhelp companies grow sales by
Gartner CPQ Market scope, May 2013
Differentiate your brand through flexible
fulfillment & global inventory visibility
Deliver perfect orders by efficiently sourcing products & services, wherever
they are
Accurately promise orders & exceed expectations with intelligent
order fulfillment
Optimize your supply chain with a complete view of orders & inventory
across your fulfillment network
Tip #
3
75%75%of B2B buyers around the world
would buy againwould buy again
Forrester Report: Building the B2B Omni-Channel CommercePlatform Of the Future
from a supplier with good B2B omnichannel capabilities
The Answer:IBM’s B2B Commerceenables your business to:
deliver a unique brand experience that makes buying effortlessempower business users to take control, increase margins, and cut time to marketfulfill the customer promise by managing the order lifecycle... from quote to cash
Watch the video demo
Give your B2B eCommerce sitethe B2C functionality
customers expect