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3 Tips for Successful B2B Commerce The power to win sales across every route to market.

3 Tips for Successful B2B Commerce

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3Tips forSuccessful B2B CommerceThe power to win sales across every route to market.

B2B buyers are people too.They expect the same personalized experience as B2C.

This is the consumerization

of B2B Commerce.

?Are you ready ?The Question

Are you losing sales to competitors because you don’t offer a personalized online experience?

Can you configure offerings, advanced pricing and promotions based on the individual business buyers?

Are your sales and marketing strategies tailored to local market conditions?

Bring the best of B2C to your B2B customers

Provide a seamless experience across devices and channels

Give users the power to control product content, pricing and promotions across

all routes to market

Personalize the experience with enhanced search, entitlements,

specific pricing, and contract terms

Tip #

1

By 2018,By 2018,companies that consumerize their B2B digital commerce sites will

gain market sharegain market shareand see revenue

increase up to 25%increase up to 25%

Gartner Inc., Driving B2B Growth through Digital Commerce - March, 2015.David Kohler, Research Director

Make complex sales simple for all

products and services

Simplify product selection and orderingto give your customers what they want,

faster

Streamline set up and help the seller to create the perfect order on-site

Enable sales teams to quickly become more productive with guided selling, and to provide

better, faster service to customers

Tip #

2

10%10%The comprehensive, integrated automation of CPQ processes willhelp companies grow sales byhelp companies grow sales by

Gartner CPQ Market scope, May 2013

Differentiate your brand through flexible

fulfillment & global inventory visibility

Deliver perfect orders by efficiently sourcing products & services, wherever

they are

Accurately promise orders & exceed expectations with intelligent

order fulfillment

Optimize your supply chain with a complete view of orders & inventory

across your fulfillment network

Tip #

3

75%75%of B2B buyers around the world

would buy againwould buy again

Forrester Report: Building the B2B Omni-Channel CommercePlatform Of the Future

from a supplier with good B2B omnichannel capabilities

The Answer:IBM’s B2B Commerceenables your business to:

deliver a unique brand experience that makes buying effortlessempower business users to take control, increase margins, and cut time to marketfulfill the customer promise by managing the order lifecycle... from quote to cash

Watch the video demo

Give your B2B eCommerce sitethe B2C functionality

customers expect