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Introductions
• Jon Davies• Digital Strategist – Penna Barkers North
• Working across clients including:O2, Peugeot Citroen and Nestlé
• twitter.com/jonxyz• twitter.com/pennaplc
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Taking it as read…
• That you’ve already:– Started creating regular social media content– Have a decent web presence– Have built basic presence on key social media sites
> Facebook page> Twitter> Blog etc...
– Today I’m going to look a few places you could go next…
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But first…
• There are no short cuts to using social media effectively
• You need to build a presence and join the conversation first
• You need to keep at it, day on day, week on week.
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iPhone Apps
• Stanford University one of first• The campus in your pocket• Fantastic PR opportunity
• For prospective and current students
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One step further…
• Augmented reality apps• Mixing video from the phone
camera with data and geo info
• Interactive campus tour?• No more lost freshers?• Interactive games and
competitions
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Interactive Video
• Embeddable video player• Allows the user to branch
off and mix and match their own narrative
• Live bookmarks within the video
• Full analytics behind it
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Spotify
• Reaching people in their own environment
• 2.8m UK users, targetable by age, postcode and gender
• 3 mins of ads every hour, 45 sec breaks which can’t be skipped or muted
• Scrolling text, audio, images and banners
• Branded player and skinning coming soon!
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Chattr
• Reputation and buzz monitoring service
• Keeps an eye on conversations across the web, as well as press and journal articles
• Can be done, weekly, fortnightly or monthly
• Tracks mentions, sentiment and performance against competitors
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Social Enabling
• Are you using “share this” buttons?• Using link shorteners (and interrogating their stats)• Utilising widgets to make content portable?
• In short, are you making use of the content you have in a cohesive way?
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Social Media Policies
• Many voices…
• Many conversations…
• One tone and one coherent message…
• Developing a policy and a practise that can be easily adopted, without shutting people out is key!
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Thanks!
• Any questions?