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Business Communication
Harsha SinvhalProfessor,
Indian Institute of Technology
Roorkee
• What do you want to communicate in business ?
• What do you sell ?
• Why should people buy what you sell ?
• Who is MAN ?
• Who is (WO) MAN ?
COMMUNICATIONS
• Exchange of one’s ideas,
feelings etc. clearly to others
Communication Skills
Medium Type
Culture Environment
TimePrevious Knowledge
???
Transmitter Medium Receiver
LISTENING IS COMMUNICATION
Writing9.0%
Reading16.0%
Listening45.0%
Talking30.0%
LEARNING PROCESS
Sight83.0%
Taste & Smell6.0%
Hearing Touch11.0%
Touch25.0%
Smell58.3%Taste
16.7%
LEARNING PROCESS
Types of Communication
• INTRA PERSONAL - with oneself
• INTER PERSONAL
– one to one
– one with many
group or mass
Communications
• Verbal – Spoken or Written
• Non Verbal - Proxemics through Space• Oculesics eye contact• Kinesics body movement• Haptics touch
Q. Why will television never take the place of newspapers?
A. Have you ever tried swatting files with a television !
BIRD IN THE
THE HAND
PARISIN THE
THE SPRING
ONCEIN A
A LIFETIME
Eye contact
• Signals Intimacy
• Reinforces Emotions
• Imparts Feedback
• Indicates Start of Encounter
Eye contact
• Shifting Eyes :
– Dishonesty
– Untrustworthiness
– Lack of Credibility
Communication
• One way AUDIO
• Two way AUDIO
• One way AUDIO Two way VIDEO
• Two way AUDIO & Two way VIDEO
COMMUNICATION
- One to One
- One to MANY : Group or Mass
COMMUNICATION
MEDIUM
- Audio; Video; Print; Others
- (Computer, CD, Internet Etc.)
Listing is Communication
• Listening 45% most used-
least taught
• Talking 30%
• Reading 16%
• Writing 9%
Communications:
• You see what you want to see or expect to see
• You hear what you want to hear or expect to hear
• You do what you want to do
Verbal – Spoken or Written
• Non Verbal –
• Proxemics - through Space
• Oculesics - eye contact
• Kinesics - body movement
• Haptics - touch
Communications
NON VERBAL COMMUNICATIONS
BODY LANGUAGE(KINESICS)
Intimate Personal Social Public Zone Zone Zone Zone
15 – 45 cm 46 cm – 1.2 m 1.2 m – 3.6 m Over 3.6 m
6” – 1.5’ 1.5’ – 4’ 4’ – 15’ Over 15’
Paper placed on territorial line
Taking paper into his territory signals non-verbal acceptance
Non-verbal agreement to enter buyer’s territory
The glove
The dead fish
The knuckle grinder
People from a sparsely populated area
Two men from a country town
Taking the control
Giving the control
Shake like a manTwo men from the city greet each other
Let me to completely open with you
Submissive palm position
Dominant palm position
Closed body and closed attitude
Open body and open attitude
The social gaze The business gaze The intimate gaze
Communication SkillsSmile
to
Increase
your
Face
Value
Ws of Effective Communication
• WHY to say
• WHAT to say
• WHOM to say
• WHEN to say
Business Communications
THANK YOU
Harsha SinvhalProfessor,
Indian Institute of Technology
Roorkee
CAN YOU MAKE IT SIMPLE ?
A two homo sapiens research team proceeded
towards the apex of a natural geologic protuberance, the
purpose of their expedition being the procurement of a
sample of fluid hydride of oxygen in a large vessel, the
exact size of which was unspecified. One member of the
ream precipitously descended, sustaining severe damage
to the upper cranial portion of his anatomical structure;
subsequently the second member of the team performed a
self-rotational translation oriented in the same direction
taken by the first team member.
“YOU CAN TAKE A BOY
OUT OF A VILLAGE, BUT YOU CANNOT
TAKE THE VILLAGE OUT
OF HIM”
Can you raed tihs?
I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it dseno't mtaetr in waht oerdr the ltteres in a wrod are, the olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it whotuit a pboerlm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Azanmig huh? Yaeh and I awlyas tghuhot slpeling was ipmorantt!
0 integrated
1 total
2 systematized
3 parallel
4 functional
5 responsive
6 optimal
7 synchronized
8 compatible
9 balanced
0 management
1 organizational
2 monitored
3 reciprocal
4 digital
5 logistical
6 transitional
7 incremental
8 third-generation
9 policy
0 options
1 options
2 capability
3 capability
4 programming
5 concept
6 time-phase
7 conception
8 hardware
9 contingency
0 global
1 international
2 regional
3 sub-regional
4 national
5 interdiciplinary
6 intersectoral
7 joint
8 integrated
9 rational
10 comprehensive
11 expanded
12 new
13 functional
14 balanced
15 endogenous
0 management
1 analysis
2 information
3 scientific
4 technology
5 Science & Technology
6 Socio-cultural
7 environment
8 education
9 co-ordination
10 co-operation
11 development
12 promotion
13 strengthening
14 critical
15 holistic
0 systems
1 networks
2 centres
3 options
4 (pilot) Projects
5 programme
6 research
7 capabilities
8 infrastructure
9 strategy
10 policies
11 plan
12 decision making
13 evaluation
14 exchange
15 order/peace right/equality