как в Ibm понимают экономику знаний 2009

© 2006 IBM Corporation© 2009 IBM Corporation

Suzanne Erez

IP Counsel, Israel, IBM Israel

Collaboration at

IBM

2

© 2009 IBM Corporation

3


Culture of Innovation

21 Members in National Academy

of Sciences


of Sciences

Over 300 Professional

Society Fellows

Over 300 Professional

Society Fellows

10 Inductees in National Inventors

Hall of Fame

10 Inductees in National Inventors

Hall of Fame

AAAS ACM ACS

APS AVS ECS

IEEEIOP OSA


of Engineering


of Engineering

5 National Medals of Science

5 National Medals of Science

6 Turing Awards6 Turing Awards

5 Nobel Laureates5 Nobel

Laureates8 National Medals

of Technology8 National Medals

of Technology

4


5


CEO’s talk about Innovation

� Top CEO business priority: “Growth driven by innovation”

� A new IP marketplace and economy is emerging

� The idea has become the product

� Increased competition for ideas

� Strong, global intellectual property

systems encourage innovation

6


innovation: how?new forms of collaboration

IBM Institute for Business Value, CEO Study 2006

Business partners

Customers

Consultants

Competitors

Associations, trade groups, conference boards

Academia Internet, blogs, bulletin boards

Think tanks

Other

R&D (internal)

Sales or service units

Employees (general population)

5% 15% 25% 35% 45%45% 35% 25% 15% 5%

CEOs: Sources of new ideas and innovation

“We have...today a lot more capability and innovation in

the [competitive] marketplace...than we [could] try to

create on our own.”

7


The Innovation Landscape

19601990 2005

Proprietary Multi-Party DevelopmentsOpen

Collaboration

Knowledge Economy based on collaborative innovationIndustrial Age focused on

proprietary innovationInternet emerges - transition from industrial age to knowledge economy

�Products can be made anywhere / Ideas can move instantly around the world

�Collaboration is of increasing importance

�Capital and raw materials, while important, do not define competitive advantage

�Competitive advantage now lies in ideas, and the only way to protect ideas is through intellectual property laws

8


Changing IP LandscapeFor a Knowledge-Based Economy

� Proprietary Innovation

� Income and Royalties

� Collaborative Innovation

� Interoperability

Patent Pledges and Commons

Patent Assignments

IP-only Companies

A Spectrum of Collaboration and Competition

ProprietaryProprietary OpenOpen

Open Standards

9


� Industry, academia, government collaboration– working across organizational boundaries

� Enabled by open standards and new IP practices

� Unites perspectives from various disciplines to accelerate technological advancement - multi-disciplinary skills may not reside in a single organization

� Global – draws resources that overcome geographic constraints

The whole is greater than the sum of its parts

חדשנות

Collaborative innovation – community-driven approach to problem solving

10


Global Innovation Outlook

IBM tools to predict technology and business trends -built through collaborative innovation

� Start a dialog about innovation, business transformation and societal progress

� Collaboration across a global ecosystem of experts

� GIO 4.0: security and society, water and oceans

Global Technology Outlook

� Identify emerging technology trends significant to industry in the next 3 - 7 years

� Has a direct influence on IBM’s technical strategy

11


Collaboratory Research Center Extending Research’s Influence and Reach - to extend research influence and reach

out to the emerging geography and marketplaces

1. Center of collaborative research in focused research areasFocus on large societal, industrial and/or geographical issuesCreate collaborative research center based on a partnership with academic/industrial partnersLead and manage the group technically and functionally by leaders from IBM Research division

2. Opportunity to conduct in-market experimentsConduct in-market experiments, using technology based on IBM IP/AssetsLead into the pilot deployment of the solution in the geography, and harden the assetsTake the asset, replicate it to other geographies partnering with IBM business units

3. Place for open collaborationEmbrace open collaboration and standardization approach Include collaborative partners, as necessary to create industry eco systemUse the center to attract talented technical resources and assets to IBM

12


Innovation Jam

0

10000

20000

30000

40000

50000# o

f p

ost

ed i

dea

invest $100M in support of the top 10 ideas

13


InnovationJam 2008 –Enterprises of the Future

� Built on insights from IBM’s CEO Study

► Built for change

► Customers as partners

► Globally integrated

► The planet and its people

� IBM’s Innovation Jam 2008 shows how far

“crowdsourcing” has come

► During the 90-hour jammers

• In 80 countries

from over 1,000 companies

across 20 industries

• Created over 32,000 posts

• Read roughly 1.5 million pages, averaging 76

pages per jammer

14


IBM is preparing clients by helping to build a

Smarter Planet

Every human being, company, organization, city, nation, natural system and man-made system is becominginterconnected, instrumented and intelligent

This is leading to new savings and efficiency- but perhaps as important, new possibilities for progress

GREEN AND BEYOND

Limited resources

I need efficiency…

SMART WORK

New business and process demands

I need to work smart…

NEW INTELLIGENCE

Data exploding and in silos

I need insight…

DYNAMIC INFRASTRUCTURE

Costly and inflexible infrastructure

I need to respond faster…

15


City of Stockholm breaks gridlock with a smart road use management system

Fact: Cost of congestion in U.S. transportation system nears $200 billion each year

What’s smart?

• New, dynamic business model

• Real-time traffic prediction

• Technology to optically recognize cars in milliseconds

• Real-time congestion tolling

Smarter business outcomes

• 25% reduction in traffic

• 40,000 more citizens using public transportation

• Less noise pollution

• 12% drop in carbon emissions

Example: Smarter transportation systems

16


Smarter Planet

Seven ways to make the planet smarter

17


Intellectual property will become

one of the key geopolitical issues of

the 21st century. Already, focus has

begun to shift from protecting IP to

maximizing intellectual capital,

which is based on shared

ownership, investment, and

capitalization.

18
