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The market for sporting events is worth $80 billion in 2014—with impressive growth projected for the foreseeable future. This new report from consulting firm A.T. Kearney finds that the sports industry is a beacon of hope for a content industry wracked with uncertainty.
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The sports events market is worth$80 billionin 2014.
Winning in the Business of Sports
Source: A.T. Kearney’s “Winning in the Business of Sports”
The broader sports industry is worth $700 billionyearly.Source: A.T. Kearney’s “Winning in the Business of Sports”
The Massive Market
Global event revenues increased 7% annuallyfrom 2009–2013.Source: A.T. Kearney’s “Winning in the Business of Sports”
The Massive Market
Football revenues increased from $25.1 billion in 2009 to $35.3 billion in 2013.
Source: A.T. Kearney’s “Winning in the Business of Sports”
Football is King
Sports revenue is growing faster than GDP in many countries:
Source: A.T. Kearney’s “Winning in the Business of Sports”
Beating the GDP
United Kingdom: x 3.9France: x 3.1Brazil: x 1.8
United States: x 1.6China: x 1.1
Between 2001 and 2016, the value of broadcasting rights has grown significantly across leagues:NFL: 225%Ligue 1: 172%
Premier League: 118%Bundesliga: 64%
Source: A.T. Kearney’s “Winning in the Business of Sports”
Media in the Driver’s Seat
For more informationon Winning in theBusiness of Sports,please visit:www.atkearney.com/communications-media-technology/winning-in-the-business-of-sports
Winning in the Business of Sports