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The sports events market is worth $80 billion in 2014. Winning in the Business of Sports Source: A.T. Kearney’s “Winning in the Business of Sports”

Winning in the Business of Sports

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The market for sporting events is worth $80 billion in 2014—with impressive growth projected for the foreseeable future. This new report from consulting firm A.T. Kearney finds that the sports industry is a beacon of hope for a content industry wracked with uncertainty.

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Page 1: Winning in the Business of Sports

The sports events market is worth$80 billionin 2014.

Winning in the Business of Sports

Source: A.T. Kearney’s “Winning in the Business of Sports”

Page 2: Winning in the Business of Sports

The broader sports industry is worth $700 billionyearly.Source: A.T. Kearney’s “Winning in the Business of Sports”

The Massive Market

Page 3: Winning in the Business of Sports

Global event revenues increased 7% annuallyfrom 2009–2013.Source: A.T. Kearney’s “Winning in the Business of Sports”

The Massive Market

Page 4: Winning in the Business of Sports

Football revenues increased from $25.1 billion in 2009 to $35.3 billion in 2013.

Source: A.T. Kearney’s “Winning in the Business of Sports”

Football is King

Page 5: Winning in the Business of Sports

Sports revenue is growing faster than GDP in many countries:

Source: A.T. Kearney’s “Winning in the Business of Sports”

Beating the GDP

United Kingdom: x 3.9France: x 3.1Brazil: x 1.8

United States: x 1.6China: x 1.1

Page 6: Winning in the Business of Sports

Between 2001 and 2016, the value of broadcasting rights has grown significantly across leagues:NFL: 225%Ligue 1: 172%

Premier League: 118%Bundesliga: 64%

Source: A.T. Kearney’s “Winning in the Business of Sports”

Media in the Driver’s Seat

Page 7: Winning in the Business of Sports

For more informationon Winning in theBusiness of Sports,please visit:www.atkearney.com/communications-media-technology/winning-in-the-business-of-sports

Winning in the Business of Sports