The sports events market is worth$80 billionin 2014.

Winning in the Business of Sports

Source: A.T. Kearney’s “Winning in the Business of Sports”

The broader sports industry is worth $700 billionyearly.Source: A.T. Kearney’s “Winning in the Business of Sports”

The Massive Market

Global event revenues increased 7% annuallyfrom 2009–2013.Source: A.T. Kearney’s “Winning in the Business of Sports”

The Massive Market

Football revenues increased from $25.1 billion in 2009 to $35.3 billion in 2013.

Source: A.T. Kearney’s “Winning in the Business of Sports”

Football is King

Sports revenue is growing faster than GDP in many countries:

Source: A.T. Kearney’s “Winning in the Business of Sports”

Beating the GDP

United Kingdom: x 3.9France: x 3.1Brazil: x 1.8

United States: x 1.6China: x 1.1

Between 2001 and 2016, the value of broadcasting rights has grown significantly across leagues:NFL: 225%Ligue 1: 172%

Premier League: 118%Bundesliga: 64%

Source: A.T. Kearney’s “Winning in the Business of Sports”

Media in the Driver’s Seat

For more informationon Winning in theBusiness of Sports,please visit:www.atkearney.com/communications-media-technology/winning-in-the-business-of-sports

Winning in the Business of Sports