Click here to load reader
Upload
oisin-walsh
View
100
Download
2
Embed Size (px)
Citation preview
The Sports Platform that will change the we play &
interact as Sports Fans online
WHAT ARE FANTASY SPORTS ?
• Fantasy Sports is an online game where sports fans can play against each other in real – time
• A user creates a league or contest in a sport of their choice and invites others to join
• Each user is given a “Virtual” budget of usually $100 / £100 million when selecting their team – each player having a different market value based on performance
• Each team created gets points based on each player’s performancein the team
• Whichever user / team has the most points at the end wins the league
WHAT SPORTS FANS SAY ABOUT ONLINE FANTASY SPORTS IN 2016
* Specified Budget – In Fantasy Sports users are given a virtual budget of usually $100/£100 million when selecting their team –each player having a different market value based on performance
**DFS – Not applicable to Daily Fantasy Sports
We addressed these issues and created a Fantasy Sports platform for all Sports Fans
W W W. P L AY N B R A G . C O M
Playnbrag is a mobile responsive Fantasy Sports / Sports Betting Platform where friends can bet against each other on their favourite sport (10 sports offerings) for Free with Virtual Credits or Money and the winner takes the pot (minus 7.5% commission)
Powered by Opta Sports Data Feeds (Industry leader in their field)
We have 10 of the largest global sports offerings per viewership on the platform
So what makes us so special and stand out from the crowd?
01
02
The First site of it’s kind that specifically caters for friends to exclusively Bet against each other for Cash on their Favourite Sport
Setting up or joining a league with Friends is effortless & fast as there is no budget, the user simply selects who they want
In our Team Sports Offerings on the site user’s select teams to make up their “Team” (rather than players), akin to a sweepstake Making it faster (to select their team), and more engaging for the user as they check on how their selected “teams” perform, rather than individual players
Rules are simple and easy for the user to understand
The creator of the league decides on the parameters of their league
• How many selections in a team (In NFL, EPL & AFL the user can also decide whether they want substitute teams - on their team - for future gameweeks)
• When they want their league to end - e.g. run it for One Gameweek, 2 / 3 / x / Gameweeks, the entire season
• Bet (Virtual or Cash)
A N E X A M P L E O F A U S E R S L E A G U E I N E U R O 2 0 1 6 ( 2 3 PA R T I C I PA N T S )
*In the scenario of 2 or more people making the same team selections (or more than one person finishing on the same points in top spot) then the pot is shared between them if they were to win
As well as our team sports offerings we also provide individual sports such as Golf, Tennis & Formula 1. The user can select any Golfers, Players or Drivers to make up their team
How we can get our users to Help market our site for us
THE WHOLE WORLD HAS GONE SOCIAL AND SO HAVE WE
(a)
New users will bring additional users to the site as they invite their friends to join their private league (after creating it) through the shared links, at the bottom of the league confirmation page (a)
for instance, when using the whatsapp shared link (b)
(b)
When the league link is shared through Facebook (a), & Twitter links (b) the league link gets posted on to the user’s home feed which will give us increased exposure & help us grow exponentially and go viral,
but firstly, to do so, we must achieve critical mass
(a) (b)
To achieve critical mass we must focus our marketing campaign in specific regions to begin with, once we achieve critical mass then it will grow exponentially
We are currently able to accept 4 currencies on our site –£ GBP, € Euro, $ AUD, & $ CAD
We have a U.K. Gambling License & will acquire other licenses as we scale
COMPETITION
Non -Traditional Fantasy Sports Sites –Daily / Weekly Fantasy Sports & New Entries
Traditional Fantasy Sports Sites –Season Long
Cash against Friends
Cash Prize Competitions
Market Size & Potential
Online Global Gambling Revenue
D a t a p r o v i d e d b y -h t t p s : / / w w w . s t a t i s t a . c o m / s t a t i s t i c s / 2 7 0 7 2 8 / m a r k e t - v o l u m e - o f -
o n l i n e - g a m i n g - w o r l d w i d e /
Fantasy Sports Market
In the U.S. & Canada alone -From 2006 to 2013 it grew from 18
million players to 56.8 million players to the end of 2013
In the U.S. & Canada alone -In 2012, the average fantasy sports user spent $80 per year, of which
$60 (80 percent) went to cover the season entry fee. In 2015, the
average fantasy sports user spend grew to $465 – In that same period
it grew from a $2.9 billion to a $26.4 billion industry in 2015
Soccer is one sector where we see huge growth potential due to it’s
overwhelming popularity worldwide
We are ready to capitialise on these opportunities set out -We host the English Premier League, the Champions League, and the NFL, along with another
7 global sports on our platform and accept 4 hard currencies
BUSINESS MODEL
Virtual Players –**Generate additional ad revenue
from the traffic on the site
Cash Players -*7.5% commission of all
winning Pots
*We would seek to get this down to 5% commission further down the line to encourage more users to place Cash Bets
** This could be decided at a later stage whether we would implement it or not
We have everything in place now to take this platform to the next level;
Security Audit and VAPT completed
Vetted for Real Money Gambling Ads with Facebook
Accepts 4 currencies -Fully integrated with Secure
Trading (Payment Service Provider)
Gambling Licence Acquired Testing completed and now in live production
Scalable Platform on Amazon Web Services
We are seeking Seed Round Investment of €1.2 million – in 3 stages over the next 3 years -
€500,000 / €350,000 / €350,000to scale the Business and take it to Market
I w o u l d l i k e t o a r r a n g e a m e e t i n g o r c a l l w i t h Yo u t o s e e i f Yo u r i n t e r e s t e d i n g e t t i n g i n v o l v e d
[email protected] 00353 87 9665954
OISIN D WALSH(Currently holds 100% ownership of the company)
P r o p o s e d M a r k e t i n g S t r a t e g i e s & S a m p l e C a m p a i g n s h o w i n g a p p r o x i m a t e C u s t o m e r A c q u i s i t i o n C o s t a v a i l a b l e u p o n y o u r
r e q u e s t
PLAYNBRAG FINANCIALSFull 3 year Cash Flow & Projections available upon your request
R U N N I N G C O S T S
Web Development & Maintenance (2 Full Time Developers, 1 Part Time QA - Tester)
€3000 monthly = €36,000 per annum
Opta Sports Data Feeds €2,520 monthly = €30,240
Amazon Web Services (Cloud servers & database) €350 monthly = €4,200
Secure Trading = €500 monthly minimum transaction fee €6,000 per annum
U.K. Gambling License €2,500 per annum
Security Audit €5,000 per annum
Accountancy Fees €1,500 per annum
Digi Cert SSL Certificate N/A
Send Grid Email Facility €120 per annum
TOTAL €85,560
€85,560 = 7.5% of Commission Charged based on a generated turnover of €1,140,800
Average Cash User
• Bets *€10 x 3 times a year = €30• Need to acquire approximately = 38,027 Active Cash Users to cover existing operational costs
*The average online bet is €13 - €15 and the average punter is signed up to three other betting serviceshttp://www.irishtimes.com/life-and-style/people/paddy-power-online-is-the-sexy-part-of-the-business-1.2215764
How the Funds Raised Would be Allocated moving forward
Full 3 year Cash Flow & Projections available upon your request
Web Development & Maintenance (*2 Full Time Developers, 1 Full Time QA, 1 Part Time Delivery Manager, 1 Part Time Project Manger)
€4000 monthly = €48,000 per annum
*IOS and Android App Development = €1,500 x 12 €18,000
App Design €1600
2 Full Time Customer Support - €1800 x 12 €21,600 per annum
1 Technical Support weekend shift €300 x 52 €15,600 per annum
Opta Sports Data Feeds = €2,520 monthly €30,240 per annum
Amazon Web Services (Cloud servers & database) = €700 / €1,000 6 months each
€10,200 per annum
Secure Trading N/A
U.K. Gambling License €2,500 per annum
Security Audit €5,000 per annum
Accountancy Fees €1,500 per annum
Digi Cert SSL Certificate N/A
Send Grid Email Facility €240 per annum
Australian Gambling License (Northern Territory) $23,000 (€15,900) per annum
Irish Gambling License €5,000 per annum
TOTAL €175,380
*We will be able to dedicate one of the Full Time Developers resources for app development
*€175,380 = 7.5% of Commission Charged based on a generated turnover of €2,338,400*The increased operating costs would be ramped up gradually in line with our marketing
Average Cash User
• Bets €10 x 3 times a year = €30• Need to approximately acquire = 77,947 Active Cash Users to cover forecasted operational costs
The remaining *funds raised would be spent in **marketing our Cash platform in United Kingdom, Ireland & Australia, & our Virtual
platform in Canada through;
*Will also consider utilising some of the funds to build an in-house core team **We will focus on 1 market initially until we achieve critical mass there & then replicate the process
• Hire a freelance digital marketing expert and agency – Adglow - to assist us in campaigns to acquire customers –Using highly optimised social media campaigns on Facebook, Twitter, Instagram, Snap Chat, utilising Adglow’s latest technology. We will create shareable, interactive content that will engage, entertain, and inform our audience, encouraging them to share it on these platforms. We will also seek to engage & encourage our audience to create funny content with their friends, doctored images, videos, etc. (when someone loses / wins) and tag “playnbrag” in them whereby we can then also share it on our social channels, making the content interactive and fun with our audience
• Plan, Test, and Execute other digital & online marketing campaigns advised by our digital marketing person / agency• Hire and work closely with one (or more) public relations companies to issue press releases• Partner up with sports organizations, companies affiliated with sports organizations, and seek to partner up or do
joint ventures with other sports related media organizations in the respective regions
*There is also a Join League Tab on the ios app. Please ignore the graphic of the footballers on the 1st page. This will only be displayed along the bottom of the page when scrolling down to the footer of the page (along with all additional links)
We will start with the Premier League offering & then add the Golf Majors, then develop the android app. Then add our additional sports offerings (will be added to the drop down menu on the dashboard) to the live app when they are completed
IOS APP DEVELOPMENT – COMPLETED & LIVE FROM 27TH OF MARCH
THE TEAM T H E F O U N D E R A N D C E O
O I S I N W A L S H
Founded Playnbrag in February 2014
9 years experience of working in online starts ups
Skill set includes:
Marketing Strategy, Digital Marketing, SEO, Product Development, Testing, Website UX / UI web design, App Design, Project Management, Business Strategy, Strategic Planning, Customer Service, Indepthknowledge of Gambling Licencing & Regulatory requirements, Strong Knowledge of Payment Processing and Procedures
Skills include everything required from bringing a business idea through from
concept to production
I would like to introduce you to what makes us tick………………
The Team in India that look after Maintenance, Development & Updates – Spaculus Software P.VT. (Outsource Partner)
Andy Raval – CMO –Co - Founder
• Expert in Sales, Marketing, Finance & Operations with 26 years experience
• Specialist in strategic business development
• Distinction in handling business operations across Banking, Government Corporate, Healthcare and SME sectors
Hiren Mansuriya –CTO – Co - Founder
• Project Management, Software Architecture Design, Web Development, Network/Server administration, Database Analysis and Design, Web Securities and Performance Optimization, Agile Software Development, Object oriented analysis-design (OOAD), Team handling.
• Website UI/UX, Web Design, HTML5, CSS3, Responsive
• Web services (REST, SOAP, JSON), AJAX, jQuery, mobile development, m-commerce
• iPhone & Android Apps Development
Ravi Mansuriya –Business Head
• Strong and Indepth Experience of Business, Process and Project implementation for high-end web and mobile apps projects.
• Highly experienced in creating Project Planning, Business Strategies, Team Allocation, Task Management, Resource Utilization and overall Project Management. Experience of various Project and Tasks Management tools like, Jira, BaseCamp, Trello, Asana, QDPM, Zumro, etc.
• Highly experienced in AWS Amazon server setup and consultation ranging from simple to complex auto scalable environments.
3rd Party Providers that we plug into are
Opta Sports for all Live Sports Data Feeds Secure Trading as our Payment Partner
Amazon Web Services for their scalable cloud servers and databases