USOC 2012 Annual Report

UNITED STATES OLYMPIC COMMITTEE

annual report

A YEAr OfAChIEvEMENT

47NATIONAL GOVERNING BODY PARTNERSThe USOC continued collaboration with

39 Olympic/Paralympic sport NGBs

(31 summer, 8 winter), as well as eight

Pan American sport NGBs.

219 MILLIONAMERIcANS TuNED INTO ThE LONDON GAMES ON TELEVISIONThe 2012 Olympic Games were the

most-watched television event in

history.

POSITION ON OVERALL AND GOLD MEDAL chARTS AT ThE 2012 OLYMPIc GAMESTeam USA earned 104 medals to lead all nations for a fifth straight Games, while capturing its most-ever gold medals on foreign soil (46).

3,520,128 SOCIAL MEDIA FOLLOWERSThe USOC actively engaged fans on Facebook, Twitter, YouTube, Google+ and Instagram.

OLYMPIC DAY EVENTS

Events took place in 529 cities and reached an audience of

more than 200,000.

98 MEDALSEARNED BY TEAM USA AT THE 2012 PARALYMPIC GAMESA total of 227 U.S. athletes—including 20 military veterans—took part in the largest Paralympic Games to date.

650,000 ANNUAL FUND CONTRIBUTORS

The American public embraced the “Team Behind the Team” mentality, contributing

to Team USA’s success via individual donations.

$340,700,000 IN REVENUE

Total revenue was up more than 20 percent from the comparable

year in the previous quadrennium (2008).

$115,000,000 IN RETAIL SALES GENERATED THROUGH LICENSED MERCHANDISE

Retail sales of Team USA licensed merchandise surpassed expectations by $15 million, setting a record for an international Olympic Games.

TEN

Newly signed sponsor agreements secured $80 million in future revenue for the USOC.

3 NEW PARTNERS

7 RENEWED PARTNERS

25,924 ATHLETES UTILIZED THE

THREE U.S. OLYMPIC

TRAINING CENTERSCenters in California, Colorado and New York provided state-of-the-art facilities, along with access to sport-performance professionals and cutting-edge sports technologies.

299U.S. ATHLETES GRACED THE PODIUM

IN LONDON

Nearly 40 percent of Team USA returned home from the Olympic

and Paralympic Games with at least one medal in either individual or

team competitions.

1

Dear Friends,

Aided by a passionate fan base and a diverse network of constituents that believe in the power of Olympic

and Paralympic sport, the United States Olympic Committee enjoyed remarkable success in 2012. Not only

did our athletes achieve historic results, but the U.S. Olympic and Paralympic brands are stronger, revenues

are rising, and athlete and NGB support are at an all-time high.

In partnership with our NGBs, we helped American athletes shine at the London 2012 Olympic Games,

where we topped both the gold and overall medal charts. U.S. athletes demonstrated the best our country

has to offer, inspiring the American public on and off the field of play. Equality was at the forefront, with

U.S. women winning more than half of Team USA’s gold medals—a fitting tribute to commemorate the

40th anniversary of Title IX. Also, more Americans than ever before experienced the power of the Paralympic

Movement, laying the foundation for increased awareness and integration.

Thanks to Team USA’s performance in London, along with record levels of individual philanthropic support

and fan engagement, the U.S. Olympic brand grew stronger than ever in 2012. Fueled in part by the

innovative overhaul of our digital properties, public interest in Team USA made the London Games the most

watched television event in U.S. history. Last year was also highlighted by record-setting levels of revenue,

which helped secure long-term support for American athletes.

In 2012, we also elevated our international credibility and relationships with members of the International

Olympic Committee by forging a revenue-sharing agreement with the IOC that will guide our financial

relationship for the next three decades. This significant milestone was a by-product of our concerted effort

to more fully engage with the worldwide Olympic Movement and play an appropriate leadership role.

In an effort to cultivate a more inclusive, competitive and progressive culture, we also worked to develop

and improve programming in areas that help further advance our organization. Key initiatives in 2012

included safe sport, diversity and inclusion, athlete career development, and community engagement

programs. These efforts—combined with our increased focus on results-based resource allocation—have

helped create a culture of service, stability and growth.

We very much appreciate your support.

LAWrENCE F. PrOBST III SCOTT A. BLACKMUN

Chairman Chief Executive Officer

mission

To support U.S. Olympic and Paralympic athletes in achieving sustained competitive excellence while demonstrating the values of the Olympic Movement, thereby inspiring all Americans.

2012 MESSAgELETTER FROM THE CHAIRMAN & CHIEF EXECUTIVE OFFICER

3 2

OLYMPIC AND PArALYMPIC MOvEMENTS

The Olympic Movement is overseen by the International Olympic Committee, which is supported

by 35 International Federations that govern each sport on a global level, 204 National Olympic

Committees that oversee Olympic sport as a whole in each nation, and National Federations that

administer each sport at the national level (called National Governing Bodies in the United States).

In the U.S., there are 39 Olympic NGBs (31 summer, 8 winter) and eight Pan American NGBs

(summer only).

OLYMPIC MOVEMENT

PARALYMPIC MOVEMENT

The Paralympic Movement is overseen by the International Paralympic Committee, which directly

governs seven Paralympic sports and is supported by 17 International Federations that oversee

the remaining sports on a global level. Of the 17 IFs, nine are shared with Olympic sport, four

are Paralympic-sport specific and four represent particular impairment groups. Meanwhile, 174

National Paralympic Committees oversee Paralympic sport as a whole in each nation, while

National Federations often manage the administration of the individual sports on a national level.

In the United States, U.S. Paralympics directly governs five Paralympic sports, while 14 are

managed by U.S. Olympic NFs and five are overseen by other U.S. members of IFs.

Common ACronyms

ioC International Olympic Committee

iPC International Paralympic Committee

AnoC Association of National Olympic Committees

noC National Olympic Committee

nPC National Paralympic Committee

iF International (Sport) Federation

PAso Pan American Sport Organization

UsoC United States Olympic Committee

nF National (Sport) Federation

nGB National Governing Body (same as NF)

INTERNATIONAL OLYMPIc cOMMITTEE INTERNATIONAL PARALYMPIc cOMMITTEE

35 INTERNATIONAL

FEDERATIONS

17 INTERNATIONAL

FEDERATIONS

204 NATIONAL

OLYMPIc cOMMITTEES

174 NATIONAL

PARALYMPIc cOMMITTEES

NATIONAL FEDERATIONS(39 Olympic, 8 Pan American in the United States)

19 NATIONAL FEDERATIONS(19 in the United States)

4 5

LEADErShIPBOARD OF DIRECTORS (THROUGH DECEMBER, 20 2012)

*Non-voting

ABoUt Us

Founded in 1894 and headquartered in Colorado Springs, Colorado, the United

States Olympic Committee is the National Olympic Committee for the United

States. In addition, the USOC is one of only four NOCs in the world that also serve

as the National Paralympic Committee for their country. The USOC is responsible

for supporting, entering and overseeing U.S. teams for the Olympic, Paralympic,

Youth Olympic, Pan American and Parapan American Games and serves as the

steward of the Olympic and Paralympic movements in the U.S. Unlike most other

nations, the United States does not have a sports ministry.

The USOC was reorganized by the Ted Stevens Olympic and Amateur Sports Act,

originally enacted in 1978. It is a federally chartered nonprofit corporation and

does not receive federal financial support (other than for select Paralympic military

programs). Pursuant to the Act, the USOC has the exclusive right to use and

authorize the use of Olympic-related marks, images and terminology in the United

States. The USOC licenses that right to sponsors as a means of generating

revenue in support of its mission.

The USOC is governed by a 16-member board of directors and a professional

staff headed by a CEO. The USOC also has three constituent councils to serve

as sources of opinion and advice to the board and USOC staff, including the

Athletes’ Advisory Council, National Governing Bodies Council and Multi-Sport

Organizations Council. The AAC and the NGBC each have three representatives

on the board, while six members of the board are independent. The CEO of the

organization and all American members of the IOC (three as of December 2012)

are ex officio members of the board.

UNITED STATESOLYMPIC COMMITTEE

INDEPENDENT

EX OFFICIO

ATHLETES’ ADVISORY COUNCIL NATIONAL GOVERNING BODIES COUNCIL

Robert BachFormer President of Entertainment & Devices Division, Microsoft Corp.

James BensonCEO, Benson Botsford LLC

Ursula M. BurnsChairman & CEO, Xerox Corp.

John S. HendricksFounder & Chairman, Discovery Communications

Susanne LyonsFormer Executive Vice President & Chief Marketing Officer, Visa USA

Lawrence F. Probst III(Chairman)Chairman, Electronic Arts Inc.

Michael P. PlantExecutive Vice President of Business Operations, Atlanta Braves

Dave OgreanExecutive Director, USA Hockey

Bob BowlsbyCommissioner, Big 12 Conference

Mary McCaggTwo-Time Olympian, Rowing

Jair K. LynchTwo-Time Olympian, Gymnastics

Nina KemppelFour-Time Olympian, Cross-Country Skiing

Scott A. Blackmun*Chief Executive Officer, United States Olympic Committee

Angela RuggieroInternational Olympic Committee Member

James L. EastonInternational Olympic Committee Member

Anita L. DeFrantzInternational Olympic Committee Member

6 7

2012 OLYMPIC gAMESON THE WORLD STAGE

The London 2012 Olympic Games marked a historic campaign for the United States,

which finished atop the overall and gold medal charts in record-setting fashion while

collecting more gold medals than ever before on foreign soil. With 104 total medals

won—including 46 golds, 29 silvers and 29 bronzes—the U.S. led the overall medal

count for a fifth straight Games dating back to 1996. The 46 gold medals were the most

for the U.S. in a non-boycotted Games since 1904 and put the U.S. atop the chart for

the first time since the 2004 Games.

If American women competed as their own nation, they would rank tied for second in the

gold-medal count. In total, the U.S. women won 58 medals, including 29 golds—more

than half of the medals secured by Team USA.

MEDALEDIN 18 SPOrTS

(competed in 28)

532 AThLETES cOMPRISED ThE

2012 u.S. OLYMPIc TEAM

(270 women and 262 men)

13 MuLTI-GOLD MEDALISTS

27 multi-medalists

46 29 29

FOuR TEAM SPORTS EARNED

gold medals

208

MEDALISTS

104 total medals won:

MEDALS

AThLETES

9 8

YOUTh OLYMPIC gAMESON THE WORLD STAGE

A team of 57 young athletes represented the U.S. in the inaugural Winter Youth Olympic Games in

Innsbruck, Austria, in January. The Games, which featured 15 disciplines across all seven sports on

the Olympic program, saw Team USA compete in 49 of 63 medal events, earning 10 medals overall.

The Games went well beyond excellence on the field of play as athletes gained invaluable international

experience through a robust Culture and Education Program that fostered interaction between countries.

BY ThE NuMBERS

NANjING2014 YOuTh OLYMPIc GAMES

AuG. 16–28

SOchI2014 PARALYMPIc WINTER GAMES

MARch 7–16

SOchI2014 OLYMPIc WINTER GAMES

FEB. 7–23ON THE RADAR >

10 medAls

WERE WON BY TEAM uSA

(3 GOLDS, 3 SILVERS, 4 BRONzES)

57 athletes represented the United states

1,059 AThLETES

FrOM SEvENTY NATIONS COMPETED

4 U.S. ATHLETES wON MULTIPLE MEDALS

TOP-FIvE FINIShES WErE SECUrED BY U.S. AThLETES

PArALYMPIC gAMESON THE WORLD STAGE

More than 200 American athletes helped comprise the largest field in Paralympic Games history as

the U.S. earned 98 medals to finish fourth on the medal chart. Overall, 91 Americans earned podium

spots in 12 sports.

4,237 AThLETES

REPRESENTING 164 NATIONS cOMPETED

u.S. AThLETES EARNED MEDALS IN 12 SPORTS

20 U.S. MILITArY vETErANS AND ACTIvE DUTY SErvICE MEMBErS

rEPrESENTED TEAM USA

98 MEDALS

WERE WON BY

TEAM uSA 31 GOLDS

29 SILvERS

38 BRONzES

227 americans comprised the 2012 U.s. paralympic team (133 men and 94 women)

3 U.s. team sports

won medals

(1 SILvEr, 2 BrONzES)

u.S. AThLETES WON MuLTIPLE MEDALS

On the one-year anniversary of losing his vision while serving in Afghanistan, Lt. Brad Snyder captured gold in the 400-meter freestyle (S11) swimming event. It was one of three medals he won at the 2012 Paralympic Games, where he was also selected by his peers to serve as Team USA’s flag bearer in the Closing Ceremony.

BY ThE NuMBERS

2014

11

ADvANCINg SPOrTIn 2012, nearly 80 percent of expenditures—$197 million—went to programming in support of U.S. athletes and sport

bodies, including both NGBs and Paralympic organizations. Of those expenditures, a total of $90 million in grants

provided direct support to athletes and sport bodies, as well as the international Olympic and Paralympic movements. The

remaining $107 million was utilized for programming such as Olympic Training Centers, U.S. Paralympics, international

games, sports medicine and science, and international relations.

2012 Grants

nGB support

Direct support is strategically allocated to give the greatest

number of American athletes the opportunity to reach

the podium. According to this results-based resource

allocation process, the USOC dedicated more than

$1 million each to a total of 18 NGBs, including three that

received in excess of $4 million. Business and operational

service support is also provided to NGBs to enhance

organizational stability and growth in support of long-term

medal prospects.

Athlete support

As part of the mission to support American athletes in

achieving the highest level of excellence, in addition to

monetary grants, the USOC provides athletes with a variety

of medical, education and career development programs.

Medical Services: The Elite Athlete health Insurance Program and National Medical Network combined to provide elite athletes with more than $5.1 million of services in 2012. The programs were designed to offer athletes convenient medical care and health insurance support, while minimizing out-of-pocket expenses.

Education and career: Through a continued partnership with Devry University, the USOC offered tuition assistance to 61 athletes looking to pursue higher education in 2012. Additionally, the Team USA Career Program aided 231 athletes and tripled job placements across six partner organizations, including Adecco, GE, hilton, McDonald’s, Powerade and TD Ameritrade.

olympic and Paralympic training sites

In 2012, the USOC partnered with 15 U.S. Olympic

Training sites—including five that also served Paralympic

programs—to allow American athletes the best training

venues and facilities for their sport development. Located

in 13 states across the country, these sites served nearly

600 national team athletes in 2012.

NGBS/PARALyMPIC ORGANIzATIONS $57M

ATHLETES $23M

INTERNATIONAL $10M

olympic training Centers

The USOC operates U.S. Olympic Training Centers in Colorado Springs, Colo.; Chula vista, Calif.; and Lake Placid, N.Y.

These elite training environments are equipped with a network of scientists, doctors, athletic trainers, cutting-edge sports

technologies and state-of-the-art facilities that served more than 25,000 athletes in 2012.

ATHLETES AND TRAINING CAMPS GAMES IMPACT

Colorado Springs

Chula Vista

Lake Placid

16,205ATHLETES

5,767ATHLETES

3,953ATHLETES

1,196CAMPS

486CAMPS

322CAMPS 93 WON A MEDAL IN LONDON

2012 OLyMPIC GAMES292 members of the 2012 U.S. Olympic Team trained at an OTC in the lead-up to the Games.

In 2012, nearly $6 million was

dedicated to operation Gold,

an ongoing program that awards cash to athletes who finish

on the podium at designated international events.

2012 PARALyMPIC GAMES

155 MEMBERS OF THE 2012 U.S.

PARALYMPIC TEAM trained at an OtC in the lead-up to the

Games, 59 of whom won a medal

in london.

BY ThE NuMBERS

IN 2012, TRAINING SITES wERE UTILIzED BY:

17NGBs

109 OLYMPIANS32

OLYMPIC AND PARALYMPIC MEDALISTS

64 PARALYMPIANS

592 U.S. NATIONAL TEAM ATHLETES

12 13

INTErNATIONAL ENgAgEMENT

Committed to being an active and engaged partner in the worldwide Olympic Movement, USOC leadership spends a substantial amount of time connecting and sharing with colleagues on a global level, while the organization hosts a number of international meetings and events.

Representing a significant step forward on the international

front, in 2012, the UsoC reached a long-term agreement with the ioC regarding the u.s. share of worldwide television and

sponsorship revenue, establishing a solid foundation for

the future of both organizations.

WorldWide Host

Host a variety of international sporting events and meetings,

including the Olympic and Paralympic Games.

HELD TwO IOC MEETINGS: world Conference on women and Sport and the Athlete Career Program Forum

ORGANIzED TwO PASO MEETINGS: Americas Best Practices Symposium and PASO Executive Committee

HOSTED TwO IF MEETINGS: FISA Executive Committee and the International volleyball Federation (FIvB) Electoral Congress

CREATED A BID wORkING GROUP to explore a future U.S. bid for the Olympic and Paralympic Games

ACtivePArtnerBe and be seen as an

active and constructive contributor to the worldwide

Olympic Movement.

Hosted 1,600 athletes, coaches and officials from 75 nations at three U.S. Olympic Training Centers

Implemented sport development programs for the Continental associations of America and Africa

Distributed 20 grants totaling approximately $400,000 to NGBs as part of the IR Grant Program with the aim of strengthening NGB collaboration with IFs and hosting international events

Supported 28 international participants in the 2011–12 International Coaching Enrichment Certification Program

Managed 12 cooperation agreements with NOCs from all over the world

15 14

brAND INfLUENCEThe following corporations make up the Team Behind the Team—providing critical support to the U.S. Olympic and Paralympic teams. The USOC signed three new sponsors and confirmed the renewal of seven more, securing nearly $80 million in future revenue.

The U.S. Olympic brand became stronger than ever in 2012—the result of globally dominant

performances by American athletes, a new USOC brand architecture and record-setting

consumption by the American public.

MILLION AMERIcANS WATchED ThE LONDON GAMES

SuPPORTED BY

34 cORPORATE PARTNERS,

SPONSORS AND SuPPLIERS

By the end of 2012, UsoC social media pages had amassed a total of 3,520,128 followers, representing an increase of 109 percent and an expansion from two to five platforms.

109%INCREASE

130 MILLION AMERICANS ARE FANS OF THE OLYMPIC MOVEMENT

RETAIL SALES OF TEAM uSA

LIcENSED MERchANDISE EXcEEDED

$115 MILLIONSuRROuNDING ThE LONDON

GAMES, SuRPASSING EXPEcTATIONS

BY $15 MILLION.

The USOC’s 2012 USA house in

London marked the organization’s

most successful hospitality program ever. More than 17,000 guests were

entertained over the 17-day period,

with more than 70 private events

and 17 sponsorship activation

showcases.

Awareness of the Paralympic movement grew to 81 percent in the U.S. after the London Games.

ThE OLYMPIc GAMES ARE ThE No. 1 sportiNg eveNt

OF INTEREST FOR FEMALE AMERICANS.

redesigned in early 2012, TeamUSA.org generated over 63 million page views throughout the year.

TeamUSA.orgThe Team USA road to London mobile/tablet app, which launched in May 2012, generated

nearly 300,000 downloads, exceeding expectations by more than 325 percent.

Road to

london

The USOC engaged 650,000 fans during the Road to London touR in 22 cities over a 40-day span prior to the London Games.

BY ThE NuMBERS

WorldWide

oUtFitters

domestiC

®

®

219

81%

16 17

EDUCATION, YOUTh & COMMUNITY OUTrEACh

olymPiC dAy

With 2012 Olympic Day occurring one month before the Opening Ceremony of the London Olympic Games, the USOC had a

unique opportunity to inspire Americans and kick off a terrific summer for Team USA. More than 200,000 Americans celebrated

Olympic Day at 632 events in 529 cities across all 50 states, making 2012 the most successful U.S. Olympic Day celebration ever.

In addition to the record participation, more than 550 Olympians, Paralympians, coaches and hopefuls joined in the celebration,

including 103 Olympic and Paralympic athletes who went on to compete in the London Games.

mUlti-sPort orGAnizAtions

The USOC is partnered with 34 community-based Multi-

Sport Organizations, which help reach more than 60

million participants at more than 25,000 facilities across

the country. The Multi-Sport Organizations Council made

increased Olympic Day participation its key goal in 2012,

with 18 MSOs hosting 335 events—a 23 percent increase

from 2011.

CommUnity olymPiC develoPment ProGrAms

The USOC increased its Community Olympic Develop ment

Programs membership to nine with the addition of the

New York Fencers Club in 2012. In total, the CODPs,

which combine elite athlete training with a broad-based

effort to enhance grassroots participation, annually host

more than 30,000 youth clinics and reach 8,000 elite

athletes nationwide.

sAFesPort

In March 2012, the USOC launched SafeSport, a welfare

training program aimed at maintaining safe environments

in all levels of sport. Shared through a network comprised

of 47 NGBs and 34 MSOs, SafeSport has an expansive

reach of approximately 73 million youth.

WArrior GAmes

highlighted by an appearance from first lady Michelle Obama,

the 2012 Warrior Games presented by Deloitte were held

May 1–5 in Colorado Springs, Colo. The third annual event

featured 220 wounded, ill and injured service members and

veterans representing six branches of the U.S. military and

the British Armed Forces.

teAm For tomorroW

Team for Tomorrow concluded its third cycle in 2012,

with U.S. athletes embracing the opportunity to give

back through a variety of social and civic causes. Athlete

ambassadors donated approximately 100 service hours

to various organizations across the country, while the

USOC donated 5,000 jackets to those affected by

Superstorm Sandy.

HAll oF FAme

More than 100,000 votes helped determine the U.S.

Olympic hall of Fame Class of 2012, which featured

11 members. The 15th class was formally introduced

and honored on July 12 during an award ceremony at

the harris Theater in Chicago.

Gail devers (track & field)

Jean driscoll (Paralympic track & field)

Gary hall Jr. (swimming)

lisa fernandez (softball)

Kristine lilly (soccer)

dan o’Brien (track & field)

Jenny thompson (swimming)

2004 u.s. olympic women’s softball team

ed temple (coach, track & field)

James Connolly (veteran, track & field)

ted stevens (special contributor)

teAm UsA AmBAssAdor ProGrAm

The London edition of the Team USA Ambassador

Program, which educates U.S. Olympic and Paralympic

hopefuls about their roles and responsibilities, featured 35

ambassadors delivering 55 programs to more than 1,000

U.S. athletes in 28 cities across the country, resulting in

incredible representation by American athletes in London.

PArAlymPiC sPort ClUBs

At the close of 2012, U.S. Paralympics had partnerships

with 183 active Paralympic Sport Clubs—up from 157

in 2011—representing 46 states and Washington, D.C.

The network hosted 204 competitions and 86 Paralympic

Experiences while offering Paralympic sport opportunities

to 11,400 youth and 12,200 adults—including 6,850 new

participants, and 4,440 veterans and injured service

members.

BY ThE NuMBERS

2012 u.S. PARTIcIPATING ORGANIzATION EVENTS

203,722paRtiCipants

330 multi-sPoRt oRganizations

632

EVENTS

552OLyMPIANS,

PARALyMPIANS, HOPEFULS AND

COACHES

5 GERMANy 1 GUAM 2 jAPAN 2 SPAIN 1 TURkEy 1 UNITED kINGDOM

529

CITIES

2012 OLyMPIC DAy EVENTS

INTERNATIONAL EVENTS

235national

goVerning Bodies

12BOY ScOuTS OF AMERIcA

89BOYS & GIRLS cLuBS OF AMERIcA

59YMcA OF ThE uSA

26 u.S. OLYMPIANS

ASSOcIATION

36 u.S. MILITARY

13 OLyMPIC TRAINING SITES & DEVELOPMENT PROGRAMS

88 NATIONAL ReCReation &

paRKs assoCiation

7 Paralympic Sport Clubs

18

AMErICA’S TEAMUnlike most NOCs, the USOC does not receive government funding, thus relies on the support of the American public to help U.S. athletes stay competitive with the rest of the world.

In an effort to diversify the USOC’s revenue sources, a

focused campaign was launched in 2012 that resulted in

the organization’s most successful year in the history of

its major gift program.

Net philanthropic support for the 2012 quadrennium

increased by 55 percent from the 2004–08 period.

The new campaign also materially increased the number

of significant ($10,000+) donations, while securing

continued support from 20 new members of the U.S.

Olympic Foundations’ board of trustees, whose members

commit to donating at least $300,000 over three years.

In addition, the USOC created its first digital fundraising

campaign in 2012 to engage Americans in a collective

effort to support Team USA leading up to London. The

“raise Our Flag” campaign was launched 100 days before

the Opening Ceremony and gave Americans the opportunity

to purchase a stitch in the flag that would accompany

Team USA to London (at a minimum of $12). Overall,

29,257 stitches were purchased, and the program raised

more than $375,000.

Finally, 2012 also saw a significant increase in the amount

of major gift donors who participated in the 2012 Olympic

Games experience, as the USOC hosted 130 families in

London, compared with eight in Beijing. Overall, the USOC

received donations from more than 650,000 individuals

nationwide.

STATEMENTS Of ACTIvITIES—CONDENSED & UNCONSOLIDATED

(in thousands)

Year Ended December 31,

2012

Four-Year Period Ended December 31,

2012

Four-Year Period Ended December 31,

2008

SUPPOrT AND rEvENUE

Contributions $ 49,341 $182,916 $113,236 Less direct donor benefits (4,254) (18,826) (14,883)

Net contribution income 45,087 164,090 98,353 Broadcast rights and related interest income 161,286 268,325 206,574 USOC marks rights income 83,691 284,438 318,624 Licensing royalty income 18,023 28,586 27,056 Grants from the United States Olympic Foundation 9,017 36,316 49,311 Investment income 1,074 3,676 11,380 Other 22,486 66,539 23,707

Total support and revenue 340,664 851,970 735,005

EXPENSES

Program services Member support 74,354 269,584 236,765 U.S. Paralympics 24,398 75,391 30,534 Member services Olympic Training Centers 27,231 98,597 96,542 National events 6,210 9,222 9,051 International competition 33,745 60,605 36,327 Sports science 1,264 6,173 20,235 Drug control 4,268 15,412 17,636 Public relations 3,322 10,803 11,902 Sports medicine 3,065 9,503 9,951 Education and archival services 7,447 13,952 1,211 International relations 2,583 11,260 9,823 Program committees 51 418 364 Coaching programs 415 1,509 1,480 Broadcasting 7,592 19,461 10,356 Other 853 2,338 13,801

Total program services 196,798 604,228 505,978

SUPPOrTING SErvICES

Fundraising 20,956 84,041 68,456 Sales and marketing 17,207 48,416 48,514 General and administrative 13,745 56,069 59,889

Total supporting services 51,908 188,526 176,859

Total expenses 248,706 792,754 682,837

Changes in net assets 91,958 59,216 52,168Cumulative effect of accounting change — — (1,122)Net assets, beginning of period 134,368 167,110 116,064

Net assets, end of period $226,326 $226,326 $167,110

Note: This information is derived from our audited financial statements. For a complete version of our audited financial statements, including the independent auditor’s opinion, please visit teamusa.org.

fINANCIAL rEvIEwUNITED STATES OLYMPIC COMMITTEE

20 21

quAD REVENuE 2009–2012 REVENuE 2012

quAD EXPENSES 2009–2012 EXPENSES 2012

$852million

$341million

$793 million

$249million

40% Sport Programming $101M

9% Other Programming $22M

7% Marketing $17M

8% Fundraising $21M

6% Administration $14M

30% Member Support $74M

47% Broadcast Rights $161M

13% Contributions* $45M

5% Licensing Royalties $18M

10% Other $33M

25% Marks Rights $84M

expense

revenue





11% Fundraising $84M

6% Marketing $48M




*Less donor benefits



13% Other $107M

quad expense

quad revenue



7% Marketing $17M

8% Fundraising $21M






10% Other $33M


expense

revenue






6% Marketing $48M







13% Other $107M

quad expense

quad revenue



7% Marketing $17M

8% Fundraising $21M






10% Other $33M


expense

revenue






6% Marketing $48M







13% Other $107M

quad expense

quad revenue



7% Marketing $17M

8% Fundraising $21M






10% Other $33M


expense

revenue






6% Marketing $48M







13% Other $107M

quad expense

quad revenue

Note: The above information is derived from the USOC’s audited financial statements. For a complete version, including the independent auditor’s opinion, please visit TeamUSA.org.



rEvENUE AND EXPENSES—UNCONSOLIDATED

22 23

Des

ign:

Cur

ran

& C

onn

ors

, Inc

.

STATEMENT Of fINANCIAL POSITION—UNCONSOLIDATED

(in thousands)

As of December 31,

2012

ASSETS

Cash and cash equivalents $ 39,475restricted cash, cash equivalents and investments 21,200Investments 97,115Accounts receivables, net Pledges 24,038 royalties and marks rights 11,751 Other 6,371Prepaid expenses and other assets 5,112Inventories 1,838Investments held for deferred compensation arrangements 307Land, buildings and equipment, net 92,730

Total assets $299,937

LIABILITIES AND NET ASSETS

Liabilities Accounts payable and accrued liabilities $ 37,110 Deferred revenue 36,194 Deferred compensation arrangements 307

Total liabilities 73,611Net assets Unrestricted 180,451 Temporarily restricted 35,444 Permanently restricted 10,431

Total net assets 226,326

Total liabilities and net assets $299,937



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