The CarBrella

A quality product by Au Blaq

Au Blaq!

INFRASTRUCTURE- The Pain and the CarBrella in Action- Advertisement - Engineering Blueprints- Local Market ResearchOFFER- Contextual Insight- Staying Ahead

CUSTOMER- Sales and Marketing-Target Customer Groups-Distribution Channels and Partner NetworksFINANCE- Cost Structure- Revenue Streams and Pre-orders

The Pain

Carbrella in Action

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The Carbrella

Engineering Blueprint

Engineering Blueprint

Engineering Blueprint

Engineering Blueprint

Market research

• Probability of rainfall• Local car population• Car owners’ expenditure

Probability of Rainfall

Probability of rain on any given day ≈ 52%

Singapore Vehicle Population

2007 : 541, 487Jul 2009: 592, 725

9.46% increase

Car owners’ expenditure

Average costs spent on a car/ month= $1000

$12,000/year

Market Research

10%

46%

32%

12%

How much are you willing to pay for such a product?

$0 - 10$10 - 20$20 - 50$50 - 100

Contextual Insight

• The Blue Ocean Strategy– New market– No competitors

• Explosion in size of car populations worldwide

1930 1940 1950 1960 1970 1980 1990 2000 2010 20200

1000000

2000000

3000000

4000000

5000000

6000000

7000000

8000000

9000000

10000000

World Car Population

Staying AheadProduct proliferation

Brand establishment

Brand recognitionProduct line expansion

Sales and Marketing

• Facebook• Magazine• Newspaper• TV ads

Target Customer Groups

• Car owners• Car dealers• Taxi companies

Distribution Channels Car

owners

existing•Supermarkets•Petrol kiosks

new•Car dealers

Car dealers

Sold along with cars•Add-on accessory

Taxi companies

Partner Networks

US

Manufacturers/Suppliers

Plastic

Springs

PVC Sheets

Distributors

Car Dealers

Retail Outlets

Petrol Kiosks

Authorities

LTA

SPRING Singapore

Banks

Cost Structure• Quotations:

– PVC material for shade: $2/metre– Spring mechanism: $5.10/spring– Plastic moulding: $2.80/piece– Assembly: $2/piece

• Approx. total cost per unit: $11.90• Total sunk costs for manufacturing: $3000

Revenue Streams• Pricing

– Single pack – S$19.90– Family pack (of 4) – S$69.90– Bulk orders (above 100) –

S$16.90 Each• Profit Margins - Per order of single pack: S$8 - Per order of family pack: S$22.30 - Per bulk order: S$5 per piece

Pre-ordersCategory Number of orders received

Friends 7

Neighbours 3

Relatives 12

Family 6

Total 28

Break Even PointBased on a conservative starting estimate for sales of 1000 units:

Estimated sales revenue: $ 16900Total cost of manufacturing: $ 11900Profits: $ 5000Monthly overheads: $ 11750Net profits: -$ 6750

Break Even PointBased on an estimate for sales of 4000 units:

Estimated sales revenue: $ 67600Total cost of manufacturing: $ 47600Profits: $ 20000Monthly overheads: $ 11750Net profits: $ 8250

Break Even Point•Based on an average increase of sales of 500 units a month

•In 7 months, we expect to reach sales volume of 4000 units monthly

•Gives us a break even point of 6-9 months!

Thank you for your kind attention!

Questions please?