Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
2
Media amp Democracy
3
Living Breathing Mediascape
111122 Facebook Supporters as of July 13 2009
4
Living Breathing Mediascape Flickr Photo Stream
3500+ Photos Uploaded in first 5 Days vs
1207 During the Same Period Last Year
5
Living Breathing Mediascape Twitter Stream
6
Reactions of the Blogosphere to Iranian Elections
7
Living Breathing Mediascape Radian6
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
3
Living Breathing Mediascape
111122 Facebook Supporters as of July 13 2009
4
Living Breathing Mediascape Flickr Photo Stream
3500+ Photos Uploaded in first 5 Days vs
1207 During the Same Period Last Year
5
Living Breathing Mediascape Twitter Stream
6
Reactions of the Blogosphere to Iranian Elections
7
Living Breathing Mediascape Radian6
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
4
Living Breathing Mediascape Flickr Photo Stream
3500+ Photos Uploaded in first 5 Days vs
1207 During the Same Period Last Year
5
Living Breathing Mediascape Twitter Stream
6
Reactions of the Blogosphere to Iranian Elections
7
Living Breathing Mediascape Radian6
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
5
Living Breathing Mediascape Twitter Stream
6
Reactions of the Blogosphere to Iranian Elections
7
Living Breathing Mediascape Radian6
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
6
Reactions of the Blogosphere to Iranian Elections
7
Living Breathing Mediascape Radian6
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
7
Living Breathing Mediascape Radian6
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
8
Prediction Fourth Estatersquos Fortunes Have Waned
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
9
Prediction Living Mediascape
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
10
Prediction Electronic Paper
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
11
Prediction Social News Filter
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
12
Digg vs Other Media
Source Competecom
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
13
Prediction Growth of Social Networking
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
14
World Map of Social Networks
Source Vincorsquos Blog
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
15
Prediction Google Combines Services
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
16
Prediction Privacy Levels
Source NY Times
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
17
Prediction News Wars
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
18
Prediction Social Graph
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
19
Prediction Fact Stripping Robots
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
20
Deconstructing the News Release
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
21
Search Volume
Based on the five major search engines including partner searches and cross-channel searches Searches for mapping local directory and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers
May data does not include search activity at Microsoft Bing which was launched on June 1 Microsoft Bing will be included with June qSearch data
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Headline ldquoUnsafe sex Has Jacob Zumarsquos rape trial hit South Africarsquos war on AIDSrdquo
Headline ldquoZuma testimony sparks HIV fearrdquo
Headline ldquoTulsa star The life and career of much-loved 1960rsquos singerrdquo
Headline ldquoObituary Gene Pitney
Headline ldquoItrsquos Chemistry Over Pedigree as Gators Roll to First Titlerdquo
Headline ldquoGators Cap Run with First Titlerdquo
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
44
Keyword Discovery
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
45
Understanding Google Trends Demand
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
46
Understanding Google Trends Demand
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
47
Search Trends
Source Google Trends
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
48
Obama Effect
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
49
Examining Global Challenges by Region
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
50
Search Trends ndash Popular Language
Source Americagov
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
51
Additional Search Volume Resources
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
52
Keyword Discovery Related Searches
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
53
Keyword Discovery Wonder Wheel
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
54
Defining Global Challenges
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
55
Keyword Discovery External Keyword Tool
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
56
Quantity vs Quality
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
57
Intro to Meta Data
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
58
Finding Meta Data
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
59
Title Tags
1 Title Tag in Web Page HTML (View gt Source in a Browser)
2 Title Tag in Browser Title Bar
3 Title Tag in Search Results
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
60
Generic Title Tags
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
61
Meta Page Descriptions
1 Meta Description in Web Page HTML (View gt Source in a Browser)
2 Meta Page Description in Search Results
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
62
Why Meta Descriptions Matter
Source Eyetrack 3
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
63
Dynamic Meta Page Descriptions
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
64
Spying through Meta Keywords
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
65
Spying through Keywords Density Analysis
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
66
1 Check for Title Tags
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
67
2 Check for Meta Page Descriptions
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
68
3 Check for Dynamic Meta Content
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
69
4 Check for Summary Blurbs
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
70
5 Search Press Release Headlines
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
71
Search Friendly Newsroom HTML
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
72
PDFs and Search
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
73
Flash and Search
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
74
Morning Break
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
75
Live Demo Site Meter
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
76
Live Demo FeedBurner
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
77
Live Demo Tagging Blog Posts
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
78
Live Demo Email Subscription Widget
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
79
Live Demo Custom Tag Cloud Widget
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
80
Live Demo Social Bookmarking Widget
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
81
Live Demo Blogging a YouTube Clip
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
82
Live Demo Livening Up Your Blog
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
83
Live Demo Livening Up Your Blog
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
84
Live Demo Livening Up Your Blog
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
85
Live Demo Livening Up Your Blog
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
86
Respecting Usability
bull Ease of use
bull Clarity and brevity
bull Easy to read
bull Canrsquot consume what you canrsquot find
bull On intranetrsquos usability impacts worker productivity
bull 10 of design budget on usability will double sitersquos results
Jakob Nielsen
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
87
Lunch Break
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
88
Online Audio and Video
podcast
webcastdownload
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
89
Podcasts
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
90
Podcasts Defined
Types of Podcasts
bullRepurposed Electronic Media
bullPrint MSM Extensions
bullOriginally Produced
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
91
Global Podcast Audience
Wave3 Universal McCann Study 2008 [PDF]
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
92
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
93
Global Podcast Audience Growth
Wave3 Universal McCann Study 2008 [PDF]
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
94
Finding Podcasts through Show Notes
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
95
iTunes Podcatcher
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
96
Distributing Through iTunes
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
97
RSS 20 with Enclosures
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
98
Podcast in iTunes
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
99
Who is Podcasting
Who is Podcasting Case Study
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
100
Podcasts Employees as Evangelists
Case Study IBM
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
101
Challenge Help the LA Opera build stronger relationships with its existing subscribers and attract new younger subscribers by giving audiences a rare behind the scene look into one the worldrsquos leading opera companies
Strategy Told through the perspective of the director of the companyrsquos latest production profile the relationships between the incomparable creative talents collaborating and the production process
Results LA Opera is the worldrsquos first opera company to experiment with podcasting Placido Domingo Anna Netrebko and Rolando Villazon will all be featured in the first episodes Featured in NY Times LA Times and Hollywood Reporter
Case Study LA Opera ndash B to C
Other
35056488
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
102
Case Study APM Music
Blues
13160992
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
103
Case Study APM Music
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
104
Case Study APM Music
Blues
13160992
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
105
Case Study APM Music
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
106
bullNHRA Driver Ashley Force First
bullCastrol Executives Second
The Media Business Editorial vs Advertising
Case Study Castrol
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
107
Case Study Starbucks
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
108
Case Study Starbucks
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
109
Podcast Production
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
110
Podcast Production
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
111
Podcast Production
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
112
Podcast Production
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
113
Should you podcast
Selecting the subject matter
Finding your voice view
Intros and outros
Music options Podsafe amp APM view
Search engine optimization view
Show notes view
A word on copyright view
Development and Production
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
114
bull Recording live interviews
bull Recording phone interviews
bull Editing
bull ID3 tagging
Levelator
Podcast Production
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
115
ID3 Tagging
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
116
RSS enabling podcasts
Blogging podcasts
Promoting RSS feeds
Measuring your impact
Putting podcasts in perspective
Audio amp Video Syndication
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
117
Integrate Flash Streaming
Use Flash Streaming Strategically
Consider Offering a ldquoBest of Episoderdquo
Implementation Recommendations
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
118
Promoting Podcasts Signature Blocks
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
119
Promotion Podcasts Email Marketing
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
120
Promoting Podcasts PNRs
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
121
Promoting Podcasts SEOed Press Release
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
122
Promoting Podcasts Industry Awards
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
123
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Podcasting Insights
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
124
Online Video Reach and Frequency
bull Americans Viewed a Record 168 Billion Videos Online in April Driven Largely by Surge in Viewership at YouTube
bull Average US Viewer Watched 64 Hours of Online Video During the Month
source comScore
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
125
Online Video Audience by Brand
Source Nielsen Online [PDF]
Source On the RecordhellipOnline
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
126
Direct to Consumers
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
127
Online Video Marie Digby
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
128
Online Video Marie Digby
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
129
Online Video Marie Digby
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
130
Blog Response Marie Digby
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
131
Blog Comments Marie Digby
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
132
Online Video Internal Communications
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
133
Online Video InternalExternal Communications
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
134
Video in Online News Rooms
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
135
Shooting Video Streaming Gear
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
136
Shooting Video Flip
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
137
Shooting Video HD Portable Gear
Sanyo Xacti HD1000 4MP MPEG4 High Definition 1080i Camcorder with 10x Optical Zoom -- $700
Sennheiser Camcorder Wireless Body-pack System with ME2 Omni Lavaliere
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
138
Shooting Video High-End ndash Canon XL H1S
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
139
Video Editing Software ndash Windows Movie Maker
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
140
Video Editing Software ndash Mac iMovie
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
141
Centralized Online Video Distribution
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
142
Content Strategy Live Online Broadcasting
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
143
Online Video Case Study Toyota
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
144
bull Deliver on the needs of an underserved audience
bull Give listeners something they canrsquot get else where
bull Relationship-based communications
bull May not be well suited for breaking news
bull News content vs feature content
bull More controlledone-way channel
bull Credibility and third-party validation
bull Efficiency by leverage existing assets
bull Unscripted and authentic
bull Podcast news releases
Audio and Video Recap
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
145
Afternoon Break
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
146
Social Bookmarking
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
147
Favorites use Title Tags
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
148
Social Bookmarking
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
149
Benefits of Sharing
1 Access favorites from anywhere
2 Share your favorites publicly
3 Use popular opinion to find info online
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
150
Live Demo Social Bookmarking
1 Create Delicious account
2 Log in
3 Post URL
4 Save
5 Search popular tags
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
151
Live Demo Social Search Monitoring
1 Query Delicious
2 Add Resulting RSS Feeds to Google Rearder
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
152
Live Demo Questions
1 Yahoo Answers
2 Linkedin Questions
3 Facebook Status
4 Twitter
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
153
User Ratings
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
154
Social News Site Digg
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
155
Social Bookmarking Digg
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
156
Social Networking
Image by Luc Legay
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
157
Global Social Networking Penetration
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
158
Global Social Networking Penetration Growth
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
159
Corporate Social Networking Adoption
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
160
Global Social Networking Brand
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
161
Social Networking ndash Usage Trends
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
162
Social Networking US Communities by Popularity
bullFacebook 78
bullMySpace 42
bullLinkedin 17
bullTwitter 10
Source httpwwwconsumerinternetbarometerus
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
163
Social Networking MySpace
Back End Front End
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
164
Social Networking Facebook
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
165
Social Networking Custom URLs
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
166
Social Networking Facebook Company Pages
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
167
Social Networking Facebook Company Pages
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
168
Social Networking Facebook Company Pages
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
169
Facebook for Government Agencies
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
170
Facebook by the Numbers
bull 12x growth since opening to nonstudents in Sept 2006
bull 20m minutes spent in March 2008
bull 64b minutes spent prior year
bull Between 30m and 35m users
bull Microsoft paid $240m for 16 $15b value
bull $145m ad revenue in 2007
bull MySpace had $510m in ad revenue in 2007
bull $015 CPM vs $13 CPM at Yahoo
Fortune Magazine May 26 2008
Source Inside Facebook
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
171
Case Study Virginia Tech Massacre
Virginia Tech Social Media Crisis Communications Research Podcast
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
172
Social Networking Linked In
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
173
Social Networking Linked In Groups
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
174
Social Networking Niche Nets
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
175
Social Networking Niche Nets
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
176
Social Networking Niche Nets
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
177
Social Networking White Label Platforms
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
178
Social Networking White Label PRSA Tech Site
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
179
Social Networking Aggregators
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
180
Social Networking Aggregators
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
181
Social Networking Mash-Ups
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
182
Social Networking for PR
bull Market research
bull How to videos
bull DIY videos
bull Promote events
bull Solicit donations
bull Find influentials
bull Build affinity groups
bull Be community minded not sales minded
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
183
Naked Conversations
ldquoFormality suppresses dialogue informalityencourages it Formal conversations and presentations leave little room for debate They suggest that everything is scripted and predetermined Informal dialogue is open It invites questions encourages spontaneity and critical thinkingInformality gets the truth out It surfaces out-of-the-box ideas -- the ideas that may seem absurd at first hearing but that create breakthroughsldquo
-Larry Bossidy CEO Honeywell
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
184
PSNH Case Study Process Detail
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
185
Twitter ID amp Password
Updates in Reverse Chronological Order
Twitpic Link
Twitpic Link amp Caption
Emailed Image amp Subject Headline Posted on Twitpic
PSNH Twitter Strategy
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
186
Organizational Communications
Online NewsroomTwitter YouTube amp Flickr
News Media ConstituentsCustomerService
New Media Case Study PCNH
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
187
Online Newsroom
Email
FlickrSearch
YouTube
Twitter
Linkedin
Facebook
Conversions
Press Releases
Inbound Links
Online Communications Strategy
New Media Social Media
Coverage
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
188
FEMA Closing the Credibility Gap
FEMA Social Media Deep Dive Podcast
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
189
Wikipedia
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
190
Wikipedia ndash Other Issues
Terms and Conditions
Conflicts of Interest
Neutral Point of View Policy
ldquoPeacock Termsrdquo
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
191
Wikipedia Hall of Shame
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
192
Chris Wilson On the RecordhellipOnline
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
193
Help Yourself
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
Prediction Living Mediascape
Prediction Electronic Paper
Prediction Social News Filter
Digg vs Other Media
Prediction Growth of Social Networking
World Map of Social Networks
Prediction Google Combines Services
Prediction Privacy Levels
Prediction News Wars
Prediction Social Graph
Prediction Fact Stripping Robots
Deconstructing the News Release
Search Volume
Secret Formula
Objective
Optimization vs Marketing
Acting Like a Publisher
First Rule of Search Engine Optimization
Citation Indexing
Case Study Organic Blog Optimization
Case Study Inbound Links
Case Study Tracking Inbounds
Case Study Search Results
Case Fewer Inbounds Higher Rank
Case Study Evaluating Inbounds
Citation Indexing
Three Steps to Measuring Blogger Influence
Step 1 Community Mapping
Step 2 Inbound Links
Step 2 Site Rank
Step 3 BlogPulse Conversation Tracker
Slide Number 40
Market Trends
Brief and Concise
Writing for Search
Keyword Discovery
Understanding Google Trends Demand
Understanding Google Trends Demand
Search Trends
Obama Effect
Examining Global Challenges by Region
Search Trends ndash Popular Language
Additional Search Volume Resources
Keyword Discovery Related Searches
Keyword Discovery Wonder Wheel
Defining Global Challenges
Keyword Discovery External Keyword Tool
Quantity vs Quality
Intro to Meta Data
Finding Meta Data
Title Tags
Generic Title Tags
Meta Page Descriptions
Why Meta Descriptions Matter
Dynamic Meta Page Descriptions
Spying through Meta Keywords
Spying through Keywords Density Analysis
1 Check for Title Tags
2 Check for Meta Page Descriptions
3 Check for Dynamic Meta Content
4 Check for Summary Blurbs
5 Search Press Release Headlines
Search Friendly Newsroom HTML
PDFs and Search
Flash and Search
Morning Break
Live Demo Site Meter
Live Demo FeedBurner
Live Demo Tagging Blog Posts
Live Demo Email Subscription Widget
Live Demo Custom Tag Cloud Widget
Live Demo Social Bookmarking Widget
Live Demo Blogging a YouTube Clip
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Live Demo Livening Up Your Blog
Respecting Usability
Lunch Break
Slide Number 88
Podcasts
Podcasts Defined
Global Podcast Audience
Global Podcast Audience Growth
Global Podcast Audience Growth
Finding Podcasts through Show Notes
iTunes Podcatcher
Distributing Through iTunes
RSS 20 with Enclosures
Podcast in iTunes
Who is Podcasting Case Study
Podcasts Employees as Evangelists
Case Study LA Opera ndash B to C
Case Study APM Music
Case Study APM Music
Case Study APM Music
Case Study APM Music
Slide Number 106
Slide Number 107
Slide Number 108
Podcast Production
Podcast Production
Podcast Production
Podcast Production
Development and Production
Slide Number 114
Slide Number 115
Slide Number 116
Implementation Recommendations
Slide Number 118
Slide Number 119
Promoting Podcasts PNRs
Promoting Podcasts SEOed Press Release
Promoting Podcasts Industry Awards
Slide Number 123
Online Video Reach and Frequency
Online Video Audience by Brand
Direct to Consumers
Online Video Marie Digby
Online Video Marie Digby
Online Video Marie Digby
Blog Response Marie Digby
Blog Comments Marie Digby
Slide Number 132
Online Video InternalExternal Communications
Slide Number 134
Shooting Video Streaming Gear
Shooting Video Flip
Shooting Video HD Portable Gear
Shooting Video High-End ndash Canon XL H1S
Video Editing Software ndash Windows Movie Maker
Video Editing Software ndash Mac iMovie
Centralized Online Video Distribution
Content Strategy Live Online Broadcasting
Slide Number 143
Slide Number 144
Afternoon Break
Slide Number 146
Favorites use Title Tags
Slide Number 148
Slide Number 149
Slide Number 150
Slide Number 151
Slide Number 152
Slide Number 153
Slide Number 154
Slide Number 155
Social Networking
Global Social Networking Penetration
Global Social Networking Penetration Growth
Slide Number 159
Slide Number 160
Slide Number 161
Slide Number 162
Slide Number 163
Slide Number 164
Slide Number 165
Slide Number 166
Slide Number 167
Slide Number 168
Facebook for Government Agencies
Slide Number 170
Case Study Virginia Tech Massacre
Slide Number 172
Slide Number 173
Slide Number 174
Slide Number 175
Slide Number 176
Slide Number 177
Slide Number 178
Slide Number 179
Slide Number 180
Social Networking Mash-Ups
Social Networking for PR
Naked Conversations
PSNH Case Study Process Detail
PSNH Twitter Strategy
Slide Number 186
Slide Number 187
Slide Number 188
Wikipedia
Wikipedia ndash Other Issues
Wikipedia Hall of Shame
Chris Wilson On the RecordhellipOnline
Help Yourself
Eric Schwartzman
194
Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanprcom Website
ontherecordpodcastcom Podcast
spinfluencercom Blog
ericschwartzman Friendfeed
ericschwartzman Twitter
facebookcomericschwartzman Facebook
Copyright applies to this document ndash some rights reserved This work is licensed under a Creative Commons Attribution-non commercial-share alike 30 license httpcreativecommonsorglicensesby-nc-sa30
Slide Number 1
Media amp Democracy
Living Breathing Mediascape
Living Breathing Mediascape Flickr Photo Stream
Living Breathing Mediascape Twitter Stream
Reactions of the Blogosphere to Iranian Elections
Living Breathing Mediascape Radian6
Prediction Fourth Estatersquos Fortunes Have Waned
