2. Research 60% male 40% female 50% more likely to be registered
Republicans Typically older, middle class, white audience Growing
Hispanic fan base Less event attendance in recent years 3.
Strengths NASCAR tickets are relatively cheap Events are held in
many accessible places 2nd most watched sport in the US Interesting
history 4. Strategy Highlight NASCARs rebellious roots Advertise in
Spanish Use #livefast to connect online Create excitement about
being at races 5. D O U B L E - S I D E D M A G A Z I N E A D S
Print 6. In the time it took for you to flip this page the race has
ended. Fortunately, it only takes a minute to reserve a ticket.
Dont regret. Dont forget. 7. By the time that power line gets fixed
the race will be over. At least you still have time to reserve a
ticket. You should be there. Just pick, click, and print at
nascar.com. 8. A U D I E N C E O U T R E A C H Commercial 9. Copy
Theres sitting at home watching TV and theres feeling the roar of
blasting engines. You can see the action or be a part of it.
Drivers put everything on the line to earn the extra inch. Many
have tried and many have failed. Some will take the leisurely path
and earn nothing, but others who live fast will take hold of their
dreams. 10. #livefast 11. V I R A L R A C E P R A N K Online Video
12. The fake race tickets. Two unsuspecting friends will go from
thinking their day at the races is ruined to having the best time
of their lives. Show us how you #livefast and buy tickets for a
chance to win more amazing prizes. 13. I N S T A G R A M A N D S H
O R T H I S T O R Y A D S Digital Media Platforms 14.
nascarlivefast An instagram account created to show off the rich
history and most exciting moments of NASCAR. The account uses
#livefast and #nascar to connect with other users. 15. Short
History Ads YouTube ads that dont push a product Link to website
with all the short stories Provide a look into early NASCAR Appeal
to younger crowd 16. Chapters of the Story Chapter 1: Prohibition
Chapter 2: Evading taxation, beginning to race Chapter 3: Setting
speed records in Daytona Beach Chapter 4: The first race 17. The
Story of NASCAR 18. Research Citations
http://www.lasvegassun.com/news/2012/mar/08/statis
tical-report-offers-beyond--stereotype-look-/
http://www.huffingtonpost.com/john-dick/nascar-has-
a-republican-k_b_3992677.html
http://www.nydailynews.com/sports/more-
sports/nascar-woo-hispanic-youthful-fans-new-
campaign-article-1.1047701
http://www.dkmsm.com/pdf/2010%20NASCAR%20Fan
%20Base%20Demographics.pdf http://www.nascar.com/en_us/news-
media/articles/2012/11/01/moonshine-mystique.html
