Eastern SuperMoto Racing Association

Sponsorship ProposalSupermoto Racing located in Eastern North America, for racers of all ages and skill levels in a family atmosphere, as well as, a place where some of the fastest riders in the U.S. still race; for example, Johnny Lewis (XTRM/AMA Supermoto Top 3 racer), Patrick Jacobsen (USGPR multi time champ), Emerson Connor (Red Bull Rookies Cup Racer), Jason Colon (XTRM/AMA Supermoto Racer), Kyle McGrane (Multi time Amateur National Champion),as well as, two time AMA Pro Supermoto Champion & 2008 X Games Supermoto Champion, Mark Burkhart and many more.

How ESMRA Began

I, Tony Murray, was at my wits end. I couldn't get people to respond to phone calls or emails. My verbal partner decided to drop out of the process. And, all of the work that was supposed to have been completed in the off-season was incomplete. Time had run out on the idea of a SMUSA race season.

Upon having a conversation in the first week of June 2006, everything seemed to change. I had heard from riders in regards to making something happen so that they would have another place to ride. I felt compelled to do something but, I didn't know exactly what could be done. Sonja Lifsey, Jason Hartman of Teknikos Racing, and myself decided that it was time to give the riders something they could build. We figured that if they helped build the series, then it would definitely be something that would keep their interests in mind. A series that they would help expand through the spirit of competition, while reaching out to others who may have never experienced the sport of supermoto. Thus, the beginning of Eastern SuperMoto Racing Association (ESMRA).

It was now a race against the clock. Could we do what needed to be done in time to assume the race dates that SMUSA had set with different tracks and organizations? This became an around the clock effort by all three of us to get this done. Jason instantly became the webmaster, as well as a sponsor for the organization. Sonja, ESMRA COO, and Jason worked tirelessly on getting everything formatted correctly for the website. I worked every day or every night to help finance the project. Once my work day was done, I would help Sonja and Jason. Truly a 24 hour per day effort given by three people who wanted to make something happen for the sport of supermoto. Glad we did it!Eastern SuperMoto Racing Association, established June 22, 2006.

Written by Tony Murray (CEO of ESMRA)

Supermoto Racing

Supermoto racing is a rapidly expanding niche sport that combines all the best forms of motorcycle racing together into one unified market. The meshing of these two mediums is a natural cohesion. What exactly is this form of racing called supermotard or supermoto? Well, briefly, it’s about 70% pavement…30% dirt…with a jump in the middle. Staged on the grid... Sitting atop a specialized dirt bike that sports an oversized front disk brake and hand-cut road racing “slicks”... Well, you’ve got yourself someone who’s prepared to ride in excess of 100 M.P.H. on the paved straights, slide through corners, and tear it up in the dirt...

The sport emerged in the United States in the late 70’s through the mid 80’s with the popularity of the ABC Wide World of Sports television series “Superbikers”. This series matched top riders from road racing, drag racing, flat track, and motocross against each other in order to answer the bigger question of who was the best of the best. The U.S. series may have faded into history but the French adopted the sport and have elevated it to new levels (Supermotard is the French translation derived from the word Superbiker). The sport has developed a huge European following as evidenced by the debut of an FIM sanctioned World Championship in 2002.

Supermoto racing is a relatively inexpensive way to experience the precise handling and control of road racing and the raw acceleration and braking of dirt bike racing. It’s a sport that’s showing resurgence here in the United States with a growing legion of advocates, from participant to spectator. As a matter of fact, the sport of supermoto in the U.S. has grown to the point where it has become a featured event in the Summer X-Games.

Racer Johnny Lewis at the Navy Moto X Games (dirt section of track)

(Pavement section of track)

Organized

ESMRA focuses on being organized on and off the track, with rider safety as a priority but, also having everything going to plan. ESMRA offers a personal website for riders to receive all racing information from “how to”, rules, classes, and race day schedules, even before the riders leave there homes. They also offer riders online sign up, contingency waivers, race results, updated photos, rider benefits for lodging (before and after events), links to sponsor sites, as well as, various ways to contact them. ESMRA is at a level of there own and are proud of what they do.

www.ESMRA.com Home Page

Reaching Out

Within 5 years ESMRA has gone from being just an idea and concept to one of the best racing series in the country with hard work from some great people.

Sonja Lifsey

Tony Murray

With over 300 members and many other new riders, Sonja keeps in contact with all riders by E-Mail, Race Forum Blog Sites, Face Book, Twitter, MySpace, and by phone. Each race, there are new faces and Sonja makes sure that they know she is there for them in anyway.

Its 2:35 pm on race day and the next race is about to begin on time because Tony has everyone ready to go. It may not be on CBS or SPEED TV and have an air time to fit into, but things are right on time each and every practice, heat, and final.

2009 ESMRA Statistics

● 25 events; 15 race days (includes 3 Can-Am Events) and 10 practice days● Over 5000 sign ups throughout the year.● Over 500 press releases sent out.

● A 30% increase in memberships sold from 2008 to 2000.● Supermoto is not just a man’s sport since the number of young

women and even moms has grown.

Large numbers of riders at the starting gate.

That’s a mother hitting that jump!

Sold over 1500 t-shirts and hats.

Ways To Get Involved

There are many ways to get involved with ESMRA. We are open to extending every possible opportunity to companies so that they can get the most “bang for their buck”.

Below is a list of the various levels of sponsorship opportunities that are available with ESMRA, from Title and Presenting to Feature and Associate.◦ Series Title Sponsorships◦ Presenting Sponsorships◦ Event Sponsorships◦ Vendor Displays◦ Product Sponsorships◦ Class Sponsorships◦ Contingency Programs for riders Let us design a custom package for your company’s needs.

Benefits for participating can include, but are not limited to: event display/hospitality areas, event signage, official sponsor status on advertisements and promotional items, website exposure and signage, and access to our members via direct mail and email.

In the following pages, those opportunities and benefits will be explained, as well as, examples given to show you how those opportunities can meet your companies marketing needs.

Series Title Sponsorship

ESMRA Series Title Sponsor(your name)/ESMRA Series presented by______

becomes the official name of the series Partner’s product/service will gain the official naming rights of the ESMRA Series. Partner will have the right to conduct partnership related promotional advertising programs.   Partner can be included on the race posters produced annually for use in promotions for upcoming races.

(main logo) Partner, and it’s logo will be incorporated into ESMRA publications. (main logo) Partner will receive appropriate billing on the ESMRA tent canopy and pit vehicle. (main logo) Partner will receive appropriate billing on all racers’ front and side number plates with a custom sticker. Partner will be appropriately incorporated into all ESMRA advertising, including online race footage and rider

interviews. Partner will be posted on the ESRMA website, ESMRA’s Facebook page, AXIOM TV, etc. (main logo) Partner will receive appropriate billing on staff uniforms and on all ESMRA merchandise. (main logo) Where appropriate, cross promotions with any other racers, such as professional and upcoming future race

stars, can be explored. Partner will have access to ESMRA functions and meetings. ESMRA will introduce Partner to any other ESMRA sponsors to explore mutually beneficial cross promotional

opportunities. Partner will have time allocated to the flat screen projector in the ESRMA pit area to share video, messages,

and promotions to fans. (unlimited amount of air time) Partner will have an unlimited amount of “on site” linear feet to serve as merchandising space for banners or

product display.Example of Title Sponsor

• Axiom TV/ESMRA Series• Logo will be designed to bring AXIOM TV and ESMRA together.◦ AXIOM TV logo will be the main logo on everything, dominate over the ESMRA logo, from T-shirts

to Race bike fenders!

● Series Title Sponsorship Level - $40,000.00

Presenting Sponsorship

ESMRA Series Presenting SponsorESMRA Series presented by (your name)

becomes the official name of the series Partner’s product/service will be the official presenting sponsor of the ESMRA Series. Partner will have the right to conduct partnership related promotional advertising programs.   Partner can be included on the race posters which are produced annually for use in promoting upcoming races. (third

party logo size) Partner and it’s logo will be incorporated into ESMRA publications. (third party logo size) Partner will receive appropriate billing on the ESMRA tent canopy and pit vehicle. (third party logo size) Partner will be appropriately incorporated into all ESMRA advertising, including online race footage and rider interviews. Partner will be posted on the ESRMA website, ESMRA’s Facebook page, AXIOM TV, etc. (third party logo size) Partner will receive appropriate billing on staff uniforms and on all ESMRA merchandise. (third party logo size) Where appropriate, cross promotions with any other racers, such as professional and upcoming future race stars, can

be explored. Partner will have access to ESMRA functions and meetings. ESMRA will introduce Partner to any other ESMRA sponsors to explore mutually beneficial cross promotional

opportunities. Partner will have time allocated to the flat screen projector in the ESRMA pit area to share video, messages, and

promotions to fans. (air time will be selective based on agreements) Partner will have 900 linear feet “on site” to serve as merchandising space for banners or product display.

Example of Presenting Sponsor• Axiom TV/ESMRA Series presented by Nice Foot Wear • Logo will be designed to bring AXIOM TV/ESMRA together with

Nice Foot Wear.◦ AXIOM TV logo will be the main logo on everything dominate over

the ESMRA logo, with the Nice Foot Wear logo being third in size.

● Series Presenting Sponsorship Level - $10,000.00

Event Sponsorship Levels

Event Associate Sponsorship: $1,000, includes company logo on all media and marketing materials, a hot link logo on the ESMRA website, 300 linear feet of “on site” merchandising space at a single event venue for banners or product display, and prominent public address over the course of the event day. You will receive one 10x10 vending space at one event.

Title Event Sponsorship: $5,000, includes all of the aforementioned, as well as, an additional 600 linear feet of “on site” merchandising space at a single event venue. You will have additional sponsor logo and branding messages included in all of ESMRA’s advertising for that race in the series. In addition, you will receive a 20x40 space for vending at one event, as well as, ten (10) all access VIP passes for the event.

A variety of options are available: Trackside Banners (horizontal and vertical) Finish Line Signage Starting Line Signage Podium Signage Front Gate Signage Live Scoring Tent Signage Pro Pit Signage Rider Registration Office Signage Wind Flags placed trackside

Vendor Displays

Retail Vendor SpaceRetail Vendor Space is available to vendors wishing to display and sell motorcycle related items and gear. *Retail Vendor space is reserved for dealers and motorsports related accessory shops.

Promote Your Products and Services to a Captive AudienceOur heavily trafficked display areas at ESMRA events provides your company with the ability to promote your products and services to a captive audience and the most loyal fans in sports.

Leave Fans with a Lasting ImpressionExit gate sampling during an ESMRA race day is a very cost-effective way to reach your customers. Studies show that sampling is one of the most effective ways of influencing consumers.

Product Sponsorship for the ESMRA Series● Free products awarded at race events● Distributed to racers or fans at the race event(s)

Retail Vendor Pricing10x10 = $35010x20 = $50010x30 = $750

Class Sponsorships

Pro/Expert Class Sponsorship: $5000 per class, includes sponsors name/logo on plaques/awards for that class and would allot for a cash bonus for the riders via a national purse payout or an end of the year purse for the point champion. The decision is determined by each individual sponsor. For example, the Class would be presented as the “Mountain Dew SMX Open” or “AT&T SMX ATV”.

PRO/Expert Classes are: SMX Open SMX 450 SMX 250 SMX ATV (Specific locations)

Amateur/Mini Class Sponsorship: $750 per class, includes sponsors name/logo on plaques/ trophies for that class for an entire race season and end of the year championship rights for product awards/certificates.

Amateur/Mini Classes: To view a list of ESMRA’s Amateur/Mini Classes, please refer to http://esmra.com/classes.html

Contingencies & Sponsorships

With over $50,000 in contingency dollars, ESMRA is the premiere program for supermoto racing on the East Coast.  Contingency dollars directly reward and benefit riders who use the sponsor’s products and services.

 All companies are welcome to participate in the GNCC Contingency Program benefiting our riders. There are no pre-requisites for a company to be a series sponsor in order to participate.  We invite you to go to the next page, our “Contingency Program (Example)” page, to see an example of how other companies have structured their contingency programs.

Contingency Sponsorship options for the ESMRA Series: Cash paid contingency Free product paid contingency Discounted product paid contingency

• All can be processed directly through ESMRA, XTRM Sports Network, or PayPal.

Contingency Program (Example)

Manufacturer Proposed Contingency Program15 Race Days, 6 Classes

SMX 450SMX 250• 1st $500• 2nd $400• 3rd $300• 4th $200• 5th $100

SM1 Open(AM)SM2 250 (AM)Veterans (AM)• 1st $200• 2nd $150• 3rd $100• 4th $75• 5th $50

Premier Mini-Moto• 1st $100• 2nd $80• 3rd $60• 4th $40• 5th $20

Proposed $35,625 in total contingency dollars

Media Exposure

World Wide Internet Coverage● Thousands of Online websites that cover and post supermoto news

● Supermoto Junkie Statistics ● Threads: 59,022, Posts: 580,956, Members: 34,731

Emails: over 1000 weekly email address’ signed up to receive updates MySpace: http://www.myspace.com/esmra Facebook: http://www.facebook.com/esmra Twitter: http://www.twitter.com/esmra

Radio Coverage Newspaper coverage Magazine coverage

Current Sponsors and Partners