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I recently had the privilege of speaking with Sport Management MBA students and undergraduates at Drexel University in Philadelphia. Here is the visual supplement deck that went along with my talk about the evolution and deeper current facets of, media and digital/social media.
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The New Digital Media LandscapeThe New Digital Media Landscape The media atmosphere has The media atmosphere has evolved, and is continuing to evolved, and is continuing to develop, at a rapid pacedevelop, at a rapid pace
Who generates media and how it is generated How media and news is consumed How media and news spreads Consumer reaction to the news is visible A new cycle and agenda
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
NEIL HOROWITZ DREXEL SMT AUGUST 2014
THE DECISION THE DECISION 2.02.0
How did YOU find out about it?
What, if anything, did you DO after learning of the news?
How does information break, flow, and spread?
The New Digital Media LandscapeThe New Digital Media Landscape
Ubiquitous nature of media
Everyone and everything is media
Metrics and the media
The evolution of mass media
Online branding
The interest graph and social graph dichotomy
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
Ubiquitous nature of media
Velocity of media
Numerous platforms for delivery
Social media – news and information with context
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
Everyone and everything is media
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape Mobile and first-hand nature of news (we can all be reporters, we can all break news)
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
Social media / Internet literacy:
A new necessity in education
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
Sports teams and organizations no longer control the message
(but they can frame it, they can listen, and they can cultivate a brand / team perception)
NEIL HOROWITZ DREXEL SMT AUGUST 2014
LA KINGS →
← BOSTON CELTICS
The New Digital Media LandscapeThe New Digital Media Landscape
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
Positives and Negatives of the New EraPositives and Negatives of the New Era
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
Rumors and misconceptions and lies can spread quickly
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
Endless avenues for publishing –
Medium, Tumblr, Word Press, etc.
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
An increasingly “gotcha” society An increasingly “gotcha” society (business examples, too, especially (business examples, too, especially for sports)for sports)
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media LandscapeAttention whores: Trend toward Attention whores: Trend toward polarizing, share-able, respond-polarizing, share-able, respond-able, viral, content able, viral, content
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
Polarizing personalities, snarky, disparaging, comedic, provocative
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
Sports media taking strong, polarizing Sports media taking strong, polarizing stances stances
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
Metrics in the MediaMetrics in the Media
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media LandscapeReinforce teams trying to control the Reinforce teams trying to control the
message and be fans' trusted, message and be fans' trusted, official source official source
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape Content and media meld with Content and media meld with marketing marketing
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
Content → Content → traffic/subscription/impressionstraffic/subscription/impressions
→ → opportunities to serve opportunities to serve marketing messages and offersmarketing messages and offers
““Earning the right to mix marketing and Earning the right to mix marketing and content.” content.”
(Tampa Bay Lightning)(Tampa Bay Lightning)
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media LandscapeNext level: Next level:
Identifying most popular content Identifying most popular content
Identifying content that drives Identifying content that drives transactionstransactions
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
Next level: Next level:
Content that contains marketing Content that contains marketing messages or sponsorships thereinmessages or sponsorships therein
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
Next level: Next level:
How content is consumed (mobile, geo, etc.) How content is consumed (mobile, geo, etc.) and by whom and by whom
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media LandscapeBrands and teams Brands and teams
are the media are the media companies now; companies now; producing producing content content alongside alongside traditional media traditional media brethrenbrethren
- Teams have in-- Teams have in-
house hosts, house hosts, producers, producers, writers/reporters, writers/reporters, etc.)etc.)
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
Next level: Next level:
Personalized messages + offers based on Personalized messages + offers based on content consumption & other user datacontent consumption & other user data
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
Quality content vs. content that Quality content vs. content that gets clicks, engagement, growth, gets clicks, engagement, growth, etc.etc.
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
““Click-bait,” BuzzFeed-like lists, Click-bait,” BuzzFeed-like lists, etc.etc.
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
Drowning in data, but what data Drowning in data, but what data MEANS somethingMEANS something
NEIL HOROWITZ DREXEL SMT AUGUST 2014
→ → tying to tying to business business objectives nowobjectives now
→ measuring the → measuring the value-add, or value-add, or trying to, of trying to, of journalists; also journalists; also consider consider audience audience ownershipownership
The New Digital Media LandscapeThe New Digital Media Landscape
Who drives the sports Who drives the sports conversation & content? conversation & content?
→ → Social media informs ESPN or vice-Social media informs ESPN or vice-versa?versa?
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
The evolution of mass media The evolution of mass media (largely driven (largely driven by sports!)by sports!)
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media LandscapeThird-party mega mass media distribution Third-party mega mass media distribution (newspapers)(newspapers)
→ → More interest-based media (magazines, radio, More interest-based media (magazines, radio, TV) TV)
→ → Social media (consuming content similar to Social media (consuming content similar to friends/family) friends/family) → Interest-based: media resurgence → Interest-based: media resurgence (Internet/World Wide Web) (Internet/World Wide Web) → Social and interest graphs clash and combine → Social and interest graphs clash and combine (social media)(social media)→ Media becomes uber-personalized and, in many → Media becomes uber-personalized and, in many cases, 1-to-1 (Snapchat, WhatsApp, native cases, 1-to-1 (Snapchat, WhatsApp, native ads/content, etc.) ads/content, etc.)
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media LandscapeThe growing importance of the The growing importance of the individual and one-to-one individual and one-to-one communicationcommunication
1) Sales and marketing perspective1) Sales and marketing perspective
2) Brand and reputation perspective2) Brand and reputation perspective
3) “Influencers” 3) “Influencers”
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media LandscapeThe changing (diminishing) attention The changing (diminishing) attention
span:span: A focus on snackable, shareable, A focus on snackable, shareable,
visual contentvisual content
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
Quality media content as a form Quality media content as a form of relationship and brand of relationship and brand building over timebuilding over time
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
Where it's headed: Where it's headed:
- Increasingly visual, shorter (symbols, - Increasingly visual, shorter (symbols, emojis)emojis)
- Device-agnostic (mostly mobile)- Device-agnostic (mostly mobile)
- Personalized- Personalized
- Programmatic- Programmatic
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
Online Branding: Little to no Online Branding: Little to no burden of entry in media these burden of entry in media these days = YOUR OPPORTUNITY days = YOUR OPPORTUNITY
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape How I got here; who Google'd me? Who How I got here; who Google'd me? Who am I? Who are you?am I? Who are you?
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
Ability to connect with Ability to connect with peers and peers and leadersleaders in the industry; learn from in the industry; learn from them, networkthem, network
Be proactiveBe proactive Make contactMake contact Build brandBuild brand Twitter chatsTwitter chats LinkedIn, et al. LinkedIn, et al.
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
Share + create contentShare + create content
→ → Become a media company Become a media company YOURSELFYOURSELF
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
Start a blogStart a blogPublish on LinkedInPublish on LinkedInUse an RSS reader Use an RSS reader Follow leaders on social mediaFollow leaders on social mediaMake statements and tag othersMake statements and tag othersStart & participate in conversationsStart & participate in conversationsLEARN and demonstrate knowledge LEARN and demonstrate knowledge Share best practicesShare best practicesKeep track of the industry Keep track of the industry
endless array of suggestions... endless array of suggestions...
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
Embrace the interest graph now Embrace the interest graph now inherent in digital and social mediainherent in digital and social media
NEIL HOROWITZ DREXEL SMT AUGUST 2014
The New Digital Media LandscapeThe New Digital Media Landscape
NEIL HOROWITZ DREXEL SMT AUGUST 2014
Reach out and discover and connect with Reach out and discover and connect with others in the industryothers in the industry Advance conversation and innovation and Advance conversation and innovation and creativity in the industrycreativity in the industry Engage with like-minded individuals!Engage with like-minded individuals! Become a thought leader (or at least aspire Become a thought leader (or at least aspire to do so!)to do so!) Use your time productivelyUse your time productively
Every day is a chance to learn something Every day is a chance to learn something newnew Every day is a chance to make a meaningful Every day is a chance to make a meaningful connectionconnection Every day is a chance to do something greatEvery day is a chance to do something great
The New Digital Media LandscapeThe New Digital Media Landscape
NEIL HOROWITZ DREXEL SMT AUGUST 2014
QUESTIONS FOR MEQUESTIONS FOR ME
FURTHER POINTS OF DISCUSSIONFURTHER POINTS OF DISCUSSION
TAKING NEXT STEPS TAKING NEXT STEPS
The New Digital Media LandscapeThe New Digital Media Landscape
NEIL HOROWITZ DREXEL SMT AUGUST 2014
Learn more about me:
Website/podcast: Website/podcast: www.dsmsports.net
LinkedIn: LinkedIn: www.linkedin.com/in/neilhorowitz
Twitter / Instagram: @njh287Twitter / Instagram: @njh287
The New Digital Media LandscapeThe New Digital Media Landscape
NEIL HOROWITZ DREXEL SMT AUGUST 2014
It's mostly all a fun and better world...