bet365 Retain Bookmaker Of The Month in August 15 Money Back Rankings

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bet365 Retain Bookmaker Of The Month in August 15 Money Back

Rankings• Leading UK online bookmaker bet365 has been rated Bookmaker of the Month and provider of Money Back Offer of the Month in the latest report on money back offers from sports betting affiliates Freebets.com.

• bet365 is top rated in both major categories of the monthly analysis of money back offers featured on Freebets.com for the second successive time following similar results in July.

• The start of the football season inspired an increase in Total money back offers and number of Unique offers available in August but there was no change at the top of bookmaker ratings with bet365, William Hill and Betfair ranked first, second and third as in July.

• New season offers meant football provided the lion’s share of offers when compared by sport but were unable to impact on Money Back Offer of the Month which went to bet365’s Sky Dogs 2/1 offer. BoyleSports ranked second with another greyhound money back offer for outright winner selections eliminated in the first three rounds of the Irish Derby while Ladbrokes provided the highest ranked football offer with ‘Money Back if Both Teams Score Swansea v Man Utd’.

The Top 10 Findings From Freebets.com August 2015 Money Back Offers Report• bet365 is July 2015 Bookmaker of the Month, 2nd William Hill, 3rd Betfair• It is the twelfth time bet365 has been rated Bookmaker of the Month in the 28 months Freebets.com has been

conducting its analysis.• bet365’s Sky Dogs 2/1 is rated Money Back Offer of the Month.• BetVictor provided the best chance of a free bet refund with its money back special ‘if Chelsea Fail To Win The

Community Shield’.• BoyleSports provided most Unique Offers (25) ahead of Betfair (15) with Betway and Unibet tied third with 9.• Bookmakers provided a combined total of 112 Unique Offers in August, 14 more than July and 45 more than

the same period last year.• Betfair (134) provided the highest Total Bookmaker Offers ahead of Coral (119) with Betway (108) in third.• The monthly Total Bookmaker Offers was 1116, 30 more than July and 344 more than the same month last

year.• The top two Money Back Offers were for greyhound racing with football responsible the 3rd,4th and 5th

highest rated.• Football (48) accounted for most Unique offers, ahead of Racing (24) with Greyhounds, Tennis and Golf with 6

each.

August 2015 Bookmaker Of The Month

• bet365 has four offers qualifying as money back in Freebets.com analysis and such is their value, the Stoke-based operator has been rated Bookmaker of the Month for money back offers 12 times in 28 months, outranking competitors providing significantly greater number of offers over the course of the month.

• bet365 has not deviated its money back promotions in the time Freebets.com has been recording details of money back offers featured on its website. The formula of Sky Dogs 2/1, Channel 4/1, Feature Race 4/1 and Bore Draw offers ensure it has ranked in the top 3 money back bookmakers since May 2013.

• William Hill ranked second and it too relies on a consistent package of offers; Bore Draw, Goalscorer Second Chance, Acca Insurance and Channel 4 Money Back 2nd.

• Betfair were rated third in the Top 10 rankings despite introducing a number of new money back offers with free bet refunds on golf, football, cricket and Rugby World Cup warm up games.

• Ireland’s number one bookmaker Paddy Power climbed up the rankings to fourth after a spell of four months outside of the top 10. Paddy Power, an eleven-time winner of Bookmaker of the Month, introduced money back on horses that finish 2nd at a select meeting every day along with football Acca Insurance to mark the new domestic season.

August 2015 Bookmaker Of The Month

Money Back Offer Of The Month

• Sky Dogs 2/1 earns customers a free bet for backing the winner of any live Sky greyhound race at odds of 2/1 or more. Paddy Power, Betfair and bet365 run similar promotions but the latter has a free bet limit of £100 compared to £25 available from its rivals which has proved decisive in rating Money Back Offer of the Month. The Paddy Power and Betfair versions don’t rate in the top 10 such is the importance of the refund value in this category.

• BoyleSports provide the second ranked offer with free bet refunds on Irish Greyhound Derby outright winner selections eliminated in rounds 1, 2 and 3 and the Irish firm had five different money back offers rated in the top 10 in August .

• Greyhound racing accounted for the top two money back offers, football was the subject of third, fourth and fifth rated while horse racing had three offers in the top 10.

Top 10 Money Back Offers – August 2015

Top 10 Money Back Offers – August 2015

• BetVictor provided the offer with the best chance of the refund trigger occurring with the money back special if Chelsea fail to win Community Shield. The Premier League champions lost to Arsenal in the annual curtain raiser to the football season meaning BetVictor refunded losing stakes on seven different markets on the game.

• Ladbrokes offered money back on a 50/50 chance if both teams scored in the Swansea v Manchester United which ranked second and football offers occupied five of the top 10 money back offers rated by chance alone.

Top 10 Money Back Offers by Chance – August 15

General Findings• Freebets.com featured 112 different money back offers from the 19 leading

online bookmakers monitored of the report. This is number of ‘Unique’ offers referred to in the report and does not include other promotions advertised on the website such as Free Bet Sign Up offers, Enhanced Odds, Best Odds Guarantees, Bonuses and other free bet offers such as Free Bet Club on Sky Bet.

• The number of Unique money back offers increased to 112 from 98 in July. It was the third highest since Freebets.com began analysis of money back offers on its site in May 2013. An increase had been anticipated to coincide with another new football season but the year-on-year increase of 45 (67.1%) is indicative of the competitive nature of online sportbooks.

General Findings

General Findings• BoyleSports has been the most prolific bookmaker providing 25 Unique

money back offers in August followed by Betfair with 15, Betway and Unibet both provided 9 different offers.

General Findings• Football overtook racing as the subject of most offers in August, accounting for

42.8% of Unique money back offers. The number of racing offers decreased from 31 to 24 as bookmakers shifted emphasis while ten other sports accounted for 40 offers between them.

General Findings• The Bookmaker of the Month algorithm takes into account the number of events and markets

that qualify for each Unique offer. It also counts the number days when there is a new event which qualifies players for another chance to get money back and this is what is referred to as Total Bookmaker Offers.

• Total Bookmaker Offers increased to 1116 in August, an increase of 30 on July’s total and a year-on-year increase of 44.5% from 772 in the corresponding month in 2014.

General Findings• Betfair, Coral and Betway were first, second and third in this category.

• Coral were the only bookmaker in the top 3 to increase Total offers from the previous month which was largely due to the introduction to two new money back incentives. Coral launched Super Acca Insurance, which gives refunds if up to 3 selections lose depending on the number of legs and money back of live channel 4 races for horses beaten a length or less – an enhanced version of the daily money back if beaten a head.

About The Analysis• www.freebets.com conducts in-depth analysis of Money Back offers promoted on the websites of leading online bookmakers every month.

The list of monitored bookmakers reads; 10Bet, 188BET, 888sport, bet365, Betfair Sportsbook, Betfred, BetVictor, Betway, Boylesports, Coral, Ladbrokes, Paddy Power, Sky Bet, Sportingbet, Stan James, Titan Bet, Unibet, William Hill and Winner. The analysis focused specifically on Money Back offers and other promotions such as bonuses, concessions and guarantees are not included.

• ‘Money Back’ is a widely accepted term in the betting industry for real cash and free bet refunds on selected events and markets offered as insurance against a scenario proposed by the bookmaker. A typical example of Money Back in December was a refund offered on losing World Championship Darts Outright Winner bets if Phil Taylor won the tournament, i.e ‘Money Back if Phil Taylor Wins’.

• The report introduced analysis of mobile exclusive offers from 1st July 2013 in addition to those promoted via bookmakers’ main websites which are available to both web and mobile customers. Retail offers are not included.

• In order to determine its Bookmaker of the Month for Money Back Offers, www.freebets.com uses an algorithm which takes into account the number of offers available, the maximum free bet or cash refund value and the likelihood of the scenario to come true in addition to the number of events and range of markets which qualify for the offer. The www.freebets.com team draws on over 50 years’ experience in the betting industry to attribute weightings for the various factors in the formula in order to provide comparative values to the complex array of promotions.

• DISCLAIMER – whilst every effort is taken to prepare detailed and accurate information, any third party relying on this information does so entirely at their own risk.