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Building (online) Neighborho od Centers …a case study in progress. Copyright © 2009 Neighborhood Centers Inc.

AMA Nonprofit SIG 2010

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Page 1: AMA Nonprofit SIG 2010

Building (online) Neighborhood Centers

…a case study in progress.

Copyright © 2009 Neighborhood Centers Inc.

Page 2: AMA Nonprofit SIG 2010

Where do you

begin?Copyright © 2009 Neighborhood Centers Inc.

Page 3: AMA Nonprofit SIG 2010

Join other

neighborhoods first.

Copyright © 2009 Neighborhood Centers Inc.

Houston Food Bank

Gulf Coast Regional Blood Center

Houston Humane Society

Houston Area Women’s Center

The Center for Hearing & Speech

Kids Meals

Page 4: AMA Nonprofit SIG 2010

Word of Mouth starts

in your own neighborhood

Copyright © 2009 Neighborhood Centers Inc.

Page 5: AMA Nonprofit SIG 2010

Then get people talking.

Copyright © 2009 Neighborhood Centers Inc.

Page 6: AMA Nonprofit SIG 2010

The three degrees of supporters

Copyright © 2009 Neighborhood Centers Inc.

Staffer

Friend of Staffer

Friend of Friend!

Page 7: AMA Nonprofit SIG 2010

The best word-of-mouth

experiences for us thus far?

Copyright © 2009 Neighborhood Centers Inc.

Page 8: AMA Nonprofit SIG 2010

Be a part of something bigger than yourself and the

awareness will follow. Copyright © 2009 Neighborhood Centers Inc.

Page 9: AMA Nonprofit SIG 2010

Poised for more.Copyright © 2009 Neighborhood Centers Inc.

Page 10: AMA Nonprofit SIG 2010

Making

new friends is what it’s all

about.

Copyright © 2009 Neighborhood Centers Inc.

Page 11: AMA Nonprofit SIG 2010

www.neighborhood-centers.orgCopyright © 2009 Neighborhood Centers Inc.

Find this on - www.slideshare.net/neighborhoodcenters

501(c)3…. 501(c)FREE!YouTube – free channel and video page branding/donationshttp://www.youtube.com/nonprofits

Flickr – free pro accounthttp://www.flickr.com/good/

Animoto (automated photo videos)http://animoto.com/cause

Google Grant - $10k a year in adwords (search advertising)http://www.google.com/nonprofits

Vertical Response (email marketing) – 10,000 free emails/monthhttp://www.verticalresponse.com/non-profits/

Flip (video camera) Spotlight Program – buy one, get one!http://www.flipvideospotlight.com/SpotlightHome.aspx

Page 12: AMA Nonprofit SIG 2010

www.neighborhood-centers.orgCopyright © 2009 Neighborhood Centers Inc.

Find this on - www.slideshare.net/neighborhoodcenters

Search ‘Neighborhood Centers’ on any major social networking site….YouTube.com/NeighborhoodCentersFlickr.com/Neighborhood Centers

(including a Group)

Facebook.com/Neighborhood Centers (including Groups and Cause)

Twitter.com/NeighborhoodCtr(including my ‘personal professional’ account, NCIBrooke)

Change.org/NeighborhoodCenters

To name a few…