2017 Jobe SUP Brandbook

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Text of 2017 Jobe SUP Brandbook

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    JOBE STAND UP PADDLING 17D I S C O V E R N E W P L A C E S

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    WE WANT YOU TO ENJOY LIFE

    LET US SURPRISE YOU

    We want you to have fun. To make memories with your loved ones. To enjoy absolute freedom. To have your heart filled with unforgettable moments. To discover beautiful places. To relax. And to experience excitement.

    How? By sharing our passion for watersports. Our mission is to get you on the water. Every day we are working hard to make that happen. We develop new products to make your life on the water both easier and more fun. Enhancing performance is what we aim for.

    Stand UP paddling is a magnificent way to reflect passion for watersports. Take on the SUP-challenge and discover your world. Discover that your local lake can bring you quality time with your family. Discover that the canal in your home town transforms into a new route within the urban jungle when on your SUP. Discover that Yoga is not exclusively made for the mainland.

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    26be free outdoorStand UP paddling will lead us to new places. Listen to crickets and sleep under the stars. Adventure is out there.

    14meet our sup familyWe choose to make all #jobemoments count. We developed our little SUP-family for all sorts for adventures.

    08the jobe discover seriesWere all about long term high-quality and technical innovations to enhance your performance.

    06keep your back happyLighten your load and keep your back

    happy with a waterproof paddle board

    bag. Just you, a pump and a crystal

    clear view.

    12a full body work outDevelop a hardcore SUP-body and never skip leg day. Paddle yourself healthy.

    INDEX

    WORRY LESS PADDLE MORE

    10namasteEmbrace the amplifying and healing power of your favorite lake. Yoga is the ultimate work-out to recharge yourself.

    `

    THE TITAN SERIESOUR HIGHLY-ADVANCED TITAN SERIES ARE DURABLE AND STRONG AS A TITAN

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    ITS CANALS AND WATERS ARE THE BEST-KEPT SECRETS OF THE CITY. Maybe you havent paid attention to these hidden treasures. But actually, they offer the perfect way to

    explore the most exciting spots in peace. Experience an adventure in the city. Delve straight into unseen

    areas and reveal some city-mysteries. Hit the sizzling streets for a refreshing drink after. You do not need

    to change: your SUP clothes will do it. Celebrate the city from another point view.

    YARRA 10.6 AERO SUP & DUNA 11.6 AERO SUP

    DISCOVER CITY SUP

    DISCOVER T-SHIRT MEN NERO & DISCOVER LOOSEFIT SHIRT WOMEN CORAL

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    INFLATABLE PADDLE BOARDS

    UNPACK

    GO ON THE WATER

    INFLATE

    THE WATER IS WHERE IT ALL COMES TOGETHER. Just you, your paddle board and some magical shores. Unpack, pump it

    up and experience the sweet relief of the water.

    Sometimes it s that easy.

    WE BELIEVE IN FANTASIES. And we want to share them with you. For this reason our Jobe Aero SUP

    board packages are filled with some mouthwater-

    ing extras. A leash, paddle, pump, repair kit and

    fin packed together in one waterproof bag. The

    Yarra, Duna, Neva and Luna come with an extra

    pocket to live out of your backpack. Nothing is

    half done, we deliver the whole package.

    WATERPROOF BAG SUP BOARD PADDLE PUMP LEASH FIN REPAIR KIT+ + + ++ +

    If you feel like you starting to lose your balance: keep your paddle in the water and bend your knees.

    DUNA 11.6 AERO SUP

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    SPORTIVE COMFORT AND CASUAL URBAN UNITED IN THE JOBE DISCOVER SERIES.Were all about long term high-quality and technical innovations to enhance your performance. Because looks matter we offer a complete arsenal of outfits,

    bright colors, graphics, denim and stripes. Snuggle away at a bonfire, dance or work out and discover how light and soft life can be. Being a softy isnt that bad.

    DISCOVER SUP CLOTHING

    FASHION ISNT LIMITED TO LAND

    RELAX AND DRYSome days you just dont feel

    balanced. Take a step back from

    the hustle and bustle for a little

    moment and wander off on your

    paddle board. The Jobe Discover

    Series is special designed SUP

    sportswear with a casual look

    to keep you going. It possess

    many technical features to make

    sure that little raincloud or

    cooling dip wont stop you from

    Discovering new places!

    DISCOVER JACKETS & SWEATPANTS

    DISCOVER T-SHIRT & SWEATPANTS

    DISCOVER SPORTS BRA & LEGGING DISCOVER HOODIEDISCOVER TOP

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    WHETHER YOU FEEL LIKE DOING THE HAPPY BABY, the open lizard or the butterfly. We prefer the sounds of real rippling water instead of Spotify. Embrace the amplifying and healing power of your favorite lake and forget about all the fuss on land. Starting your morning on the water is the most powerful way to connect your breath and set a grounded tone for what will cross your path that day. Namast

    DISCOVER YOGA SUP

    yoga sup is a perfect way to relieve stress. Yoga will help you to transfer focus and attention

    to the body and breath. Try holding each pose for

    at least 60 seconds.

    Width is the most important thing to balance; the wider the board the more stable it feels

    1. anjali mudra (Salutation Seal)2. triangle pose (Trikonasana)3. warrior ii (Virabhadrasana II)4. crescent lunge (Anjaneyasana)5. downward-facing dog (Adho Mukha Svanasana)6. three-legged downward-facing dog

    english - Sanskrit names

    BE HAPPY AGAIN Humans arent simply made to stay inside the whole day. Being outside makes us happier and healthier.

    CHALLENGE YOURSELF Since the platform is unstable, you have

    to engage your core more for better balance.

    BE ZEN AGAIN Create your own little stress free zone on your

    stand up paddle board. Let time melt away: the sensation of

    floating will help you forget about tight schedules.

    WORK OUT A perfect full-body work out with massive effects.

    Yoga improves your body posture, while SUP will give you a fit

    and strong body.

    FOCUS ON YOUR BREATH The ocean sound is believed to soothe

    your mind. The waves will help you relax and focus on the

    most important aspect of yoga: your breath.

    LIKE A FISH It has all started with water. Some theories sug-

    gest we love nature and water because we evolved in it. Let s

    find those fishy feelings.

    MAKE A FRESH START:

    YOGA SUP

    SONORA 10.6 BAMBOO SUP BOARD

    check out jobesports.com for the complete discover range.

    Warmer weather

    means fewer layers and more

    skin. Our Discover items are perfect

    for a hot Yoga session and made out of

    special water wicking fabrics.

    FREE YOUR MIND

    a discover sports bra gives you the support and elegance you need on a hot summer night. also available in pink

    insane comfort mixed with a denim look in one legging.

    01 02

    03 04

    05 06

    32"

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    DISCOVER SUP FITNESS

    A GOOD DAY ON THE WATER A GOOD WORK OUT

    SUP enhances holistic healing and is therefore a natural medicine. Who likes staring at a spotty gym-wall when you have mother nature to amaze you? Additional benefit: you develop a hardcore SUP-body and you never skip leg day. Train your legs, core, arms and shoulders and stretch you mind.

    Make it an intense work out, race against the clock for 60 minutes and finish with squats and push-ups. Boom! You just burned 713-1125 calories. Or take

    it easy breezy in the sun, and keep burning anyways. So where are you going, handsome?

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  • a e r o s e r i e s

    M O R E I N F O R M A T I O N C A N B E F O U N D O N J O B E S P O R T S . C O M

    b a m b o o s e r i e s t i t a n s e r i e s

  • DISCOVER OUR INNOVATION

    WE THINK INNOVATION

    1 S T & 2 N D L A Y E R D R O P S T I T C H R E I N F O R C E M E N T

    B A S E C L O T H

    S P A C E Y A R N 2 6 0 0 M 6 6 0 D

    W O O D S T R I N G E R 3 M M

    E P S F O A M C O R E 1 5 K G / M

    F I B E R G L A S S R E I N F O R C E DE P S C O R E

    P C R A I L S T R I PP C S H E L L

    E V A F O A M G R I P P A D

    0 . 6 M M B A M B O O V E N E E R

    6 O Z . F I B E R G L A S S ( D O U B L E W R A P )

    E V A F O A M G R I P P A D

    E V A F O A M G R I P P A D

    E P O X Y H O T C O A T W I T HS A N D E D F I N I S H

    9 O Z . F I B E R G L A S S ( D O U B L E W R A P )

    P V C C O A T E D N Y L O N B A S E

    a e r o s e r i e s

    t i t a n s e r i e s

    b a m b o o s e r i e s

    YOGAMAXIMUM STABILITY

    vizela 9.4

    SURFMAXIMUM MANOEUVRABILITY

    sonora 10.6lena 10.6

    ALLROUND TOURINGMAXIMUM SPEED

    aras 8.6 kura 10.6 parana 11.6 parana 11.6lika 9.4 ventura 10.6 duna 11.6duna 11.6yarra 10.6 kama 11.6 angara 12.6neva 12.6

    WE CHOOSE TO MAKE ALL #JOBEMOMENTS COUNTWe developed our little paddle board-family for all sorts of adventures. Our lightweight inflatable bea