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2014 MAPLE LEAF MONSTER JAM® TOUR

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FELD ENTERTAINMENT ® IS THE WORLD’S LEADING PRODUCER OF LIVE ENTERTAINMENT EXPERIENCES THAT LIFT THE HUMAN SPIRIT AND CREATE INDELIBLE MEMORIES.

• Feld Entertainment captures the hearts of audiences across 6 continents and 70 countries, in over 5,000 performances.

• Over 30 million people worldwide flock to Feld Entertainment productions every year.

• Feld Entertainment is the largest provider of live action family entertainment in the world.

‐ Acquired Ringling Bros. and Barnum & Bailey® in 1967‐ Acquired Motor Sports properties in 2008‐ Renowned Disney licensee for over 30 years

WELCOME TO FELD ENTERTAINMENT®

If you suddenly sense the hairs standing up on the back of your neck, you know you're in the right place. We've become quite famous for creating that kind of electricity, the kind that tells you something magical is about to happen and the show is about to start. It's all part of the Feld Entertainment experience and just one of the many thrills we spine-tingling, giggle-making specialists provide.

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Monster Jam®

Monster Energy AMA SupercrossAn FIM World Championship

Disney On Ice celebrates 100 Years of Magic Disney On Ice presents Let’s Celebrate! Disney On Ice presents Passport to

AdventureDisney On Ice presents Princesses & HeroesDisney On Ice presents Rockin’ Ever After

Disney Live! Mickey’s Music FestivalDisney Live! Mickey’s Rockin’ Road ShowDisney Live! Three Classic Fairy TalesDisney Junior Live On Tour! Pirate and Princess Adventure

MARVEL Universe LIVEComing July 2014

FELD ENTERTAINMENT®

CANADIAN EVENTS

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WHAT IS THE MAPLE LEAF MONSTER JAM® TOUR?INTRODUCTION

MONSTER JAM® IS THE HOTTEST EDGE-OF-YOUR-SEAT, LIVE MOTOR SPORTS PROPERTY ON THE PLANET AND LARGEST TOURING FAMILY SHOW IN CANADA! THESE STADIUM AND ARENA EVENTS BLOW THE ROOF OFF TRADITIONAL MOTOR SPORTS RACING, AS 1,500 HP MONSTER TRUCKS FLY 30 FEET IN THE AIR, FLATTENING ANYTHING IN THEIR PATH. MONSTER JAM EVENTS ARE AN ELECTRIFIED, ENTERTAINING ATMOSPHERE WITH A VARIETY OF SPECIALTY ACTS AND EVENTS INCLUDING:

• FREESTYLE MOTOCROSS EXHIBITIONS • ATV "QUAD WARS" RACING • PRO STADIUM AND ARENA 4WD

TRUCK COMPETITION • TRANSFORMING, FIRE-BREATHING,

CAR-CRUSHING ROBOTS

5*INCLUDES ALL OF NORTH AMERICA

ATTENDEES250K+ ATTENDEES

AUDIENCEFAMILIES WITH CHILDREN & TEENS18-34MS

MARKETS & EVENTS8 TOP MARKETS WITH 19 PERFORMANCES

TIMINGJANUARY - AUGUST

MEDIA ADVERTISING$1.1 MILLION IN PAID MEDIA ADVERTISING$600K+ IN EARNED MEDIA VALUE

DEDICATED FANBASE*7M+ MONSTERJAM.COM UNIQUE VISITORS 32M+ MONSTERJAM.COM PAGE VIEWS

SOCIAL MEDIA*343K+FACEBOOK FANS14K+ TWITTER FOLLOWERS28M+ FELD YOUTUBE CHANNEL VIEWS

WHAT IS THE MAPLE LEAF MONSTER JAM® TOUR?STATISTICS

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A BIG PART OF THE MONSTER JAM EXPERIENCE IS THE MONSTER JAM PARTY IN THE PITS!

FANS ARE INVITED DOWN TO THE FLOOR OF THE STADIUM TO ATTEND A PRE-SHOW DISPLAY OF ALL THEIR FAVORITE MONSTER JAM MONSTER TRUCKS. FANS ARE ENCOURAGED TO TAKE PHOTOS, SNAG OFFICIAL MAPLE LEAF MONSTER JAM TOUR MERCHANDISE, LEARN MORE ABOUT OUR SPONSORS, MEET THE DRIVERS AND MUCH MORE!

PARTY IN THE PITS

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WHAT IS THE MAPLE LEAF MONSTER JAM® TOUR?THE SUPERSTARS OF THE SHOW

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TAKING THE MONSTER JAM WORLD BY STORM, NORTHERN NIGHTMARE AND DRIVER CAM MCQUEEN ARE THE MOST ANTICIPATED DUO ON THE MAPLE LEAF MONSTER JAM TOUR!

RECENTLY CROWNED THE 2012 MONSTER JAM WORLD FINALS™ FREESTYLE CHAMPION, CANADIAN NATIVE CAM MCQUEEN HAS PROVEN HIS SUCCESS TO THE WORLD AS A TOP DRIVER, POSITIVE ROLE MODEL AND VALUABLE PARTNER IN EFFORTS TO EXPAND THE REACH AND POPULARITY OF MONSTER JAM THROUGHOUT THE CANADIAN MARKETS.

BORN IN KELOWNA, BRITISH COLUMBIA, CAM HAS A LIFE-LONG HISTORY IN THE MOTORSPORTS INDUSTRY- WORKING FOR SEVERAL DIFFERENT RACE TEAMS, INCLUDING A FACTORY KTM MOTOCROSS TEAM, A NORTHWEST SERIES STOCKCAR TEAM AND TRAVIS PASTRANA RACING.

WHAT IS THE MAPLE LEAF MONSTER JAM® TOUR?CAM MCQUEEN & NORTHERN NIGHTMARE

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MARKET DATES VENUE1 TORONTO, ON 1/18-19/2014 ROGERS CENTRE2 VANCOUVER, BC 2/1/2014 BC PLACE STADIUM3 EDMONTON, AB 2/8-9/2014 REXALL PLACE4 WINNIPEG, MB 2/15-16/2014 MTS CENTRE5 LONDON, ON 3/8-9/2014 BUDWEISER GARDENS6 HAMILTON, ON 4/5-6/2014 COPPS COLISEUM7 HALIFAX, NS 5/31-6/1/2014 SCOTIA SPEEDWORLD8 CALGARY, AB 9/13-14/2014 STAMPEDE PARK

MAPLE LEAF MONSTER JAM® TOUR?2014 SCHEDULE

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MAPLE LEAF MONSTER JAM FANS ARE:

•12.5+ MILLION NORTH AMERICAN ADULT FANS•61.7% MALE •57% MORE LIKELY TO BE MALES AGES 18-34•64.6% CAUCASIAN•49.9% HAVE AT LEAST ONE CHILD IN THEIR

HOUSEHOLD

MONSTER JAM FAN LIFESTYLE:• 285% MORE LIKELY TO RIDE A MOTORCYCLE• 176% MORE LIKELY TO OWN AN ATV• 151% MORE LIKELY TO GO HUNTING• 139% MORE LIKELY TO PURCHASE A NEW TRUCK IN

2014• 86% MORE LIKELY TO GO FISHING• 70% MORE LIKELY TO WORK IN CONSTRUCTION

TRADES• 54% MORE LIKELY TO EAT AT QSR’S 10+ TIMES A

MONTH• 52% MORE LIKELY TO COMPLETE A DIY REPAIR• 39% MORE LIKELY TO SHOP AT A C-STORE IN THE

LAST WEEKSource: Scarborough Research Multi-Market 2012 Release 2Fan: Very/Somewhat Interested*Monster Jam fan is defined as somewhat or very interested in Monster Trucks

WHAT IS THE MAPLE LEAF MONSTER JAM® TOUR?AUDIENCE DEMOGRAPHICS

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78% OF MLMJ FANS HAVE VISITED AN AUTOMOTIVE STORE WITHIN THE PAST YEAR

WITHIN THE PAST YEAR MLMJ FANS ARE MORE LIKLEY TO HAVE PERFORMED THE FOLLOWING DIY AUTO REPAIRS:

•202% MORE LIKELY TO HAVE PERFORMED MUFFLER REPAIR •182% MORE LIKELY TO HAVE PERFORMED CAR AUDIO REPAIR •178% MORE LIKELY TO HAVE PERFORMED TRANSMISSION REPAIR •168% MORE LIKELY TO HAVE PERFORMED DIY SHOCKS/STRUTS REPAIR •153% MORE LIKELY TO HAVE PERFORMED A TUNE UP/SPARK PLUG REPLACEMENT •140% MORE LIKELY TO HAVE PERFORMED BREAK REPAIR •129% MORE LIKELY TO HAVE PERFORMED NEW TIRE REPLACEMENT •125% MORE LIKELY TO HAVE PERFORMED OTHER DIY AUTO REPAIRS •99% MORE LIKELY TO HAVE REPLACED ANTI-FREEZE •78% MORE LIKELY TO HAVE PERFORMED AN OIL CHANGE •77% MORE LIKELY TO HAVE CHANGED THEIR CAR BATTERY

WHAT IS THE MAPLE LEAF MONSTER JAM® TOUR?AUDIENCE DEMOGRAPHICS CONTINUED

Source: Scarborough Research Multi-Market 2012 Release 2Fan: Very/Somewhat Interested*Monster Jam fan is defined as somewhat or very interested in Monster Trucks

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SPONSORSHIP OPPORTUNITIESHOW TO LEVERAGE MONSTER JAM®

MONSTER JAM OFFERS POTENTIAL PARTNERS THE MOST UNIQUEAND EXCITING, SALES-DRIVEN OPPORTUNTIES AVAILABLE.

THE MOST POWERFUL PART OF MONSTER JAM IS THE FOUND IN THE LEVEL OF INTIMACY OUR PROGRAM SHARES WITH ITS FANS. THE ABILITY TO CONNECT AND EDUCATE CONSUMERS THROUGH MONSTER JAM IS UNPRECEDENTED. SOME EXAMPLES OF SPONSORSHIP ACTIVATION, BRANDING AND ADVERTISING WITH MONSTER JAM INCLUDE:

• MEDIA ADVERTISING INTEGRATION

• TRUCK DISPLAYS AT RETAIL LOCATIONS

• EXCLUSIVE DISCOUNT TICKET OFFERS

• GEO-TARGETED SOCIAL MEDIA PROMOTIONS

• IN-VENUE DIGITAL AND BANNER SIGNAGE

• LIVE EVENT COMMERCIALS & GIVEAWAYS

• ON-SITE MARKETING THROUGH DISPLAY

• COMMUNITY OUTREACH PROGRAMS

• SPONSORING IN-SHOW ELEMENTS

• TRAFFIC DRIVING RETAIL CAMPAIGNS

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OFFICIAL PARTNER

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AS AN OFFICIAL PARTNER OF THE MAPLE LEAF MONSTER JAM TOUR KAL TIRE WILL RECEIVE:

OFFICIAL STATUSKAL TIRE WOULD BECOME THE EXCLUSIVE AND OFFICIAL “AUTOMOTIVE SERVICE” PARTNER OF THE MAPLE LEAF MONSTER JAM TOUR

MEDIA BENEFITS • KAL TIRE WILL BE INCLUDED IN 50% OF PAID TELEVISION, RADIO, OUTDOOR, PRINT

AND ONLINE AS APPLICABLE WITH A VALUE OF $550,000 CAD. o ONE (1) AUDIO MENTIONo ONE (1) LOGO ID PER AD (WHERE APPLICABLE)

• INCLUSION IN 100% OF PRINT AND GRASSROOTS CREATIVE; INCLUDING POSTERS, COUPONS AND FLYERS IN LOCAL MARKETS

• KAL TIRE HAS PROMOTIONAL RIGHTS TO USE THE MONSTER JAM LOGO AND MONSTER TRUCK IMAGERY IN MARKETING MATERIALS, TRADE PUBLICATIONS, ELECTRONIC MEDIA AND WEB

KAL TIRE SPONSORSHIP OPPORTUNITIESOFFICIAL PARTNER

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AT EACH MAPLE LEAF MONSTER JAM TOUR EVENT KAL TIRE WILL RECEIVE THE FOLLOWING BENEFITS:

LIVE EVENT• TWO (2) 4’ X 20’ BANNER PLACEMENTS IN ARENAS ON THE TRACK WALL • TWO (2) :15 SECOND PUBLIC ADDRESS ANNOUNCEMENTS PER EVENT• TWO (2) ELECTRONIC SCOREBOARD MENTIONS• ONE (1) COMMERCIAL SPOTS (:30) TO BE PLAYED ON THE JUMBOTRON SCREEN

DURING EACH EVENT • OPPORTUNITY TO HAVE ONE (1) DISPLAY SPACE WITH BRAND AMBASSADORS IN THE

PIT PARTY AT EACH EVENT (SIZE TBD) TO PROMOTE AND SHOWCASE THE HOME DEPOT PRODUCTS AND SERVICES

• OPPORTUNITY TO HAVE ONE (1) DISPLAY SPACE WITH BRAND AMBASSADORS AT EACH MAIN EVENT (SIZE TBD) ON THE CONCOURSE TO PROMOTE AND SHOWCASE THE HOME DEPOT PRODUCTS AND SERVICES– WITH VENUE APPROVAL

TICKETS & HOSPITALITY• FORTY (40) COMPLIMENTARY TICKETS PER EVENT• 20% DISCOUNT OFF ADDITIONAL TICKET PURCHASED • KAL TIRE WILL HAVE A TOTAL OF ONE (1) VIP SUITE’S TO HOST UP TO 25 PEOPLE,

DURING THE TOUR

KAL TIRE SPONSORSHIP OPPORTUNITIESOFFICIAL PARTNER

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ADDITIONAL ASSETS

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KAL TIRE WILL BE PROVIDED THE FOLLOWING DEALER ACTIVATION OPPORTUNITIES:

• KAL TIRE MAY HOST A TOTAL OF THREE (3) MONSTER JAM TRUCK APPEARANCES AT DEALER LOCATIONS IN MAPLE LEAF MONSTER JAM MARKETS OF THEIR CHOICE, DURING THE 2014 TOUR

• EACH THREE (3) HOUR APPEARANCE WILL HAPPEN DURING THE WEEK LEADING UP TO THAT MARKET’S PERFORMANCES AND THE HOME DEPOT WILL HAVE THE ABILITY TO INCLUDE LOCAL MEDIA, GIVEAWAYS, CONTESTING ETC.

• FELD WILL MAKE BEST EFFORTS TO HAVE ANY FELD TRUCK AND DRIVER AVAILABLE FOR THE APPEARANCES. GRAVE DIGGER or NORTHERN NIGHTMARE WOULD BE AN IDEAL CANDIDATE!

AS HOST OF A MONSTER TRUCK APPEARANCE KAL TIRE WILL RECEIVE:

• A BANK OF DEDICATED PROMOTIONAL MEDIA WITH LOGO RECOGNITION AND TAGLINE

• THE ABILITY TO PASS THROUGH APPEARANCE TO A LOCAL VENDOR PARTNER (PARTNERS TO BE APPROVED BY FELD)

• THE ABILITY TO LEVERAGE APPEARANCE WITH LOCAL EARNED MEDIA/PR OPPORTUNITIES (I.E. LOCAL MORNING SHOW, ETC.)

• TAILORED PROMOTIONAL OFFER TO DRIVE CONSUMER ENGAGEMENT

–I.E. POTENTIAL DISCOUNTED MONSTER JAM TICKET OFFER, SPECIAL TICKET OFFER OR OTHER PROMOTION, ETC.

*WEATHER PERMITTING

KAL TIRE SPONSORSHIP BENEFITSRETAIL ACTIVATION

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KAL TIRE WILL HAVE THE OPPORTUNITY TO RUN A PROMOTIONAL CONSUMER CONTEST IN CONJUNCTION WITH THE MAPLE LEAF MONSTER JAM TOUR AND THE MONSTER JAM WORLD FINALS

MONSTER JAM WORLD FINALS• KAL TIRE WILL HAVE THE ABILITY TO OFFER CUSTOMERS OR POTENTIAL CUSTOMERS

THE OPPORTUNITY TO WIN A TRIP FOR TWO (2) TO THE MONSTER JAM WORLD FINALS IN LAS VEGAS.

-NOTE: KAL TIRE WILL BE RESPONSIBLE FOR ALL COSTS ASSOCIATED WITH THE CONTEST.

MAPLE LEAF MONSTER JAM WILL WORK WITH KAL TIRE TO PROMOTE THE WORLD CHAMPIONSHIP CONTEST BY:• PROVIDING MENTIONS ON MAPLE LEAF MONSTER JAM DIGITAL AND SOCIAL MEDIA• PROVIDING ADDITIONAL CONTEST ANNOUNCEMENTS DURING EACH MAPLE LEAF

MONSTER JAM TOUR EVENT• PROVIDING ADDITIONAL JUMBOTRON MENTIONS DURING EACH MAPLE LEAF MONSTER

JAM TOUR EVENT

KAL TIRE WILL ALSO BE PROVIDED WITH A PRE-DETERMINED NUMBER OF MAPLE LEAF MONSTER JAM MERCHANDISE AND TICKETS TO BE USED IN ADDITIONAL KAL TIRE PROMOTIONS.

KAL TIRE SPONSORSHIP BENEFITSCONTESTING

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LOCAL PARTNER

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AS AN OFFICIAL LOCAL PARTNER OF THE MAPLE LEAF MONSTER JAM TOUR KAL TIRE WILL RECEIVE: OFFICIAL STATUSKAL TIRE WOULD BECOME THE EXCLUSIVE AND OFFICIAL “LOCAL AUTOMOTIVE SERVICE” PARTNER OF THE MAPLE LEAF MONSTER JAM TOUR

MEDIA BENEFITS

KAL TIRE SPONSORSHIP OPPORTUNITIESLOCAL PARTNER

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BUSINESS STRUCTURE

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OPTION #1 – PREMIER PARTNERTERM • 1 YEAR (with first right of negotiation for 2015)• PREMIER SPONSOR OF THE MAPLE LEAF MONSTER JAM TOUR• EIGHT (8) MAPLE LEAF MONSTER JAM TOUR EVENTS*

INVESTMENT: • $125,000 CAD

OPTION #2 – LOCAL PARTNERTERM • 1 YEAR • LOCAL SPONSOR OF THE MAPLE LEAF MONSTER JAM TOUR• ONE (1) MAPLE LEAF MONSTER JAM TOUR EVENTS*

INVESTMENT: • $17,000 - $25,000 CAD (DEPENDING ON THE MARKET)

- ADDITIONAL EVENTS MAY BE ADDED TO THE 2014 EVENT CALENDAR. IN WHICH CASE THE HOME DEPOT WILL HAVE FIRST RIGHT OF REFUSAL TO PARTNER WITH THE ADDED EVENTS - ACTIVE SPONSOR = OFFICIAL SPONSORS OF THE TOUR WITH TANGIBLE AND INTANGIBLE RIGHTS- PASSIVE SPONSOR = NO TANGIBLE OR IN TANGIBLE RIGHTS BUT CAN BE INCLUDED IN ANY HOME DEPOT RELATED MARKETING EFFORTS AND SUBJECT TO AVAILABILITY, WITHIN THE HOME DEPOT ONSITE BOOTH.

BUSINESS STRUCTURE OPTIONS

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APPENDIX

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MONSTER JAM WANTS TO GIVE BACK TO ITS FANS BY GREAT WORK IN THE COMMUNITIES THAT WE PERFORM IN!

IN 2012, THE MAPLE LEAF MONSTER JAM TOUR AND DRIVER OF NORTHERN NIGHTMARE, CAM MCQUEEN “CRUSHED HUNGER” BY PARTNERING WITH VARIOUS FOOD ORGANIZATIONS TO HELP FAMILIES IN NEED AND INSPIRE FANS TO TAKE ACTION AGAINST HUNGER.

DURING 2013 AND 2014, MONSTER JAM IS ONCE AGAIN TAKING ACTION AND ROLLING OUT AN EFFORT TO “CRUSH YOUR FEARS” ACROSS CANADA WITH OUR PARTNER, KIDS HELP PHONE.

COMMUNITY SUPPORT

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MARKET DATES VENUE ATTENDANCE1 TORONTO 1/19-20/2013 ROGERS CENTRE 74,1112 VANCOUVER 1/26/2013 BC PLACE 35,8303 EDMONTON 2/9-10/2013 REXALL PLACE 38,6214 LONDON 2/16-17/2013 JOHN LABATT CENTRE 19,5125 WINNIPEG 2/23-24/2013 MTS CENTRE 28,6876 HAMILTON 4/6-7/2013 COPPS COLISEUM 24,5967 HALIFAX 6/1-2/2013 SCOTIA SPEEDWORLD 15,2878 CALGARY 8/24/2013 STAMPEDE PARK TBA

2013 HIGHLIGHTSATTENDANCE

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SOURCE VALUE

Television $525,000

Radio $450,000

Print, Outdoor, Digital $125,000

Earned Media Value $600,000

Total Media Value $1.7 MILLION

EACH MARKET ON THE MAPLE LEAF MONSTER JAM TOUR IS GIVENUNIQUE AND UNDIVIDED MEDIA ATTENTION.

STRATEGIC PLACEMENT OF KEY ADVERTISING IN MARKET IS PLANNED WITH THE HELP OF TOP NATIONAL, REGIONAL AND LOCAL TELEVISION NETWORKS, RADIO STATIONS AND PRINT AND DIGITAL MEDIA PARTNERS. SOME OF THESE PARTNERSHIPS INCLUDE MEDIA PLACEMENT WITH YTV, FAMILY CHANNEL, ASTRAL AND CORUS ENTERTAINMENT.

2013 HIGHLIGHTSMEDIA RECAP

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"CONFIDENTIAL AND PROPRIETARY NATURE OF PROPOSAL: THIS PROPOSAL IS PROPRIETARY TO FELD ENTERTAINMENT. FELD ENTERTAINMENT RESERVES ALL RIGHTS IN SUCH PROPOSAL. ACCORDINGLY SPONSOR AGREES TO PROTECT THE CONFIDENTIALITY OF ALL INFORMATION CONTAINED IN THIS DOCUMENT, EXCEPT AS MAY BE REQUIRED BY ANY APPLICABLE LAW, GOVERNMENT ORDER, OR REGULATION, OR BY ORDER OR DECREE OF ANY COURT OF COMPETENT JURISDICTION. SPONSOR SHALL NOT, WITHOUT PRIOR WRITTEN CONSENT OF FELD MOTOR SPORTS, PUBLICLY DIVULGE, ANNOUNCE OR IN ANY MANNER DISCLOSE TO ANY UNRELATED THIRD PARTY, ANY INFORMATION OR MATTERS REVEALED HEREIN, OR ANY OF THE SPECIFIC TERMS AND CONDITIONS OF THIS PROPOSAL, AND EACH PARTY SHALL DO ALL SUCH THINGS AS ARE REASONABLY NECESSARY TO PREVENT ANY SUCH INFORMATION FROM BECOMING KNOWN TO ANY PARTY OTHER THAN THE PARTIES TO THIS PROPOSAL.

FELD ENTERTAINMENT AND SPONSOR UNDERSTAND THAT THERE WILL BE ADDITIONAL DETAILS, INCLUDING BUT NOT LIMITED TO LEGAL AND FINANCIAL DETAILS, WHICH WILL REQUIRE FURTHER NEGOTIATION AND DISCUSSION BETWEEN THE PARTIES. IT IS UNDERSTOOD THAT FELD ENTERTAINMENT WILL NOT BE OBLIGATED TO SPONSOR OR ANY OTHER ENTITY UNTIL A WRITTEN AGREEMENT APPROVED BY FELD ENTERTAINMENT CORPORATE OFFICE HAS BEEN EXECUTED BY BOTH PARTIES."

LEGAL DISCLAIMER