Each year Mazda Raceway Laguna Seca is one of the premier tourist destinations for visitors to Monterey County. The world-renowned track hosts events ranging from MotoGP motorcycles, to Historic automobiles, to American Le Mans Series sports cars to the 1st ever West Coast running of the Porsche Rennsport Reunion These major events attract hundreds of thousands of visitors and are watched by millions of television viewers across North America and around the world.

Mazda Raceway Laguna Seca is offering Sponsors Insurance the opportunity to use the many brand advertising, marketing, and promotional tactics it activates through the year to include Sponsors Insurance, the focal point being a partner of Mazda Raceway Laguna Seca.

Goals of Our Strategic Partnerships Grow the our sponsors business in Monterey County and throughout

California through a relationship with Mazda Raceway

Build a strong and loyal brand association with Mazda Raceway’s entire fan base

Associate our sponsor’s name and brand with California’s largest and most exciting motorsports venues

2012 MAJOR EVENTS –

Ferrari Racing DaysMay 18-20

~ Attend. 22,000

Continental Tires SportsCar Festival

Sept. 7-9~ Attend. 25,000

American Le Mans MontereyMay 11-12

~ Attend. 57,000

Rolex Monterey Motorsports Reunion

August 16-19~ Attend. 49,000

Red Bull U.S. Grand PrixJuly 27-29

~ Attend. 140,000

Official Partner of Mazda Raceway Laguna Seca

Official Partnership Rights Sponsors shall have the right to utilize the Mazda Raceway Laguna Seca

(MRLS) name and logo in advertising and promotional materials

Sponsors shall have an integrated rights package to include on-site and on-line branding, media tie-in’s and event related presence

Sponsors logo shall be integrated into selected annual and Event related marketing materials and promotional items

Building Brand Equity Official & Exclusive partnerships of the 2012 Events.

Exclusive partnerships ensure that no other competitive business shall be involved in signage, promotions, advertising or business opportunities associated with the raceway during these Events.

Official & Exclusive partners receive name and logo recognition on selected in-market Event promotional programs, print, radio and television advertising, Event posters, collaterals and sales materials.

Official & Exclusive partners receive recognition on selected written materials, announcements and throughout the official website.

Official & Exclusive partners receive a comprehensive Event signage package focus on the national television coverage.

AdvertisingBrand visibility and exposure through selected pre-event measured-media through the following:

Television – National schedule purchased with SPEED Channel; local partnership with MY11 Monterey; other schedules purchased in San Francisco, San Jose and Sacramento for selected events

Radio – Schedules purchased with stations from Santa Barbara to Chico, with heavy concentration in Monterey County, and for selected events San Francisco, San Jose, and Sacramento

Print – Full-page 4-color ads purchased with national publications including Forbes, Cycle World, and Road & Track

Online – Geo-targeted schedules purchased with sites that deliver core motorcycle and automobile enthusiasts, including: SPEEDTV.com, CycleNews.com, etc.

Delivering Brand ImpressionsDominant high-profile facility branding for optimal television and fan exposure and during the Events

• Exclusive television branded corners and bridges• High traffic fan areas• Event souvenir program• NEW Video Scoring Trylon

Signage Branding Examples

Turn 2 Corner Television Billboard

Turn 11 Track Barrier Signs & Pit Row Suite Fascia Signs

Pedestrian Bridge’s

On-Site Customer ActivationTake advantage of our unique fan base by activating your partnership on-site in our Yamaha Marketplace exhibitor area by giving our fans the opportunity to experience your product/service first-handDirect contact and access to more than 450,000 fans annually

• Exhibitor areas at Events for product services demonstrations, customer information gathering or promotional contact use

Taking It To The StreetsActivate your partnership in the market through Event driven promotions and media tours

Event in-market promotional programs, inclusive of your name and logo• Sportbike Nights on the Peninsula• Moto Concourso – Downtown Monterey*Event promotions may change in design or location during the planning process. Event will

be the primary focus of all in-market activities

Market-Wide Cross-PromotionsAs Example:Mazda, Red Bull and Save Mart/Lucky

A month prior to the 2011 Red Bull U.S. Grand Prix, Mazda, Red Bull and Save Mart/Lucky teamed up on an enter-to-win contest for one lucky fan to start up a brand new 2010 Mazda 6 at the 2009 Red Bull U.S. Grand Prix

This promotion took place in over 202 Save Mart/Lucky locations in California with over 500 pieces of POS displays, chain wide

Over 20,000 fans entered-to-win, with a combined market growth of 75% for all three contributing businesses compared to last year

VIP AccessReceive VIP access to get an up-close and personal feel of our events by being able to go behind the scenes and on-track of all the entertainment for the Events

General Admission 3-Day tickets with Paddock access and Grandstand seating, for the Events for promotional or staff use

VIP Pit Tours for guests• A behind the scenes looks at the adrenaline pumping machinery on-track

Numerous Corporate Hospitality OptionsVIP Representatives shall have the

opportunity to participate in Pace Car “Hot Laps” during intermissions at the event

• Use for subscription sweepstakes or promotional contest winners• Drive fans to your booth on Friday and Saturday for a chance to win a Hot

Lap on Sunday• Generate names and e-mail database

Digital Scoring Trylon Grand Prix Package

Three (3) 10’x30’ full digital videoboard displays Viewable throughout the Raceway

Online Brand ExposureUnique target-specific and measurable online media opportunities through MazdaRaceway.com and The Corkscrew Newsletter

The Corkscrew Newsletter• 40,000+ subscribers with 30% average open rate• Special product coupon tie-in with retail partners• Special Event promotional offer with product

purchase

Mazda Raceway’s official website• 66,000 unique visitors per month, 1,400,000 page

views per month, 5,100,000 hits per month• Newly developed fan-friendly interactive design• Targeting geographically and auto, motorcycle

and race enthusiasts

Lead Generation Event Space The Sponsors and Mazda Raceway may partner in an on site promotion

to generate new leads and drive secondary traffic to their website Event Booth Space ranges from 10’x10’ to 20’x30’ As example of an on-site promotion:

• Fans will be asked to name the Winner of the 2011 Red Bull U.S. Grand Prix along with name, address and email

• The second half of the card shall direct entries to the website to check results as you may hot have to be present to win

• Mazda Raceway shall provide the VIP ticket package for the 2012 Red Bull U.S. Grand Prix

Exhibit Space Pricing based on 10’x20’Grand-Am $875Red Bull U.S. Grand Prix $2,850Rolex Reunion $2,000American Le Mans $1,375

General Event Demographics

Who We Are Centered between San Jose’s high-tech Silicon Valley, one of racings

most prestigious Destination Locations—the Monterey Peninsula and one of the nations leading agriculture industries: the Salinas Valley

Global media and fan reach through the American Le Mans Series, MotoGP World Championships, Rolex Grand-Am Series and the Rolex Monterey Historic Automobile Races

Annual race event attendance in excess of 480,000 fans

Over 350 days of track use annually

2.9 million persons in Northern California consider themselves motorsports fans

71% of visitors to the Raceway are from California

More than 27% of visitors are from Southern California

Primary Ticket Buying Base

San Jose, Monterey

Southern California (Greater Los Angeles area)

San Francisco Area

Sacramento County

The Average distance traveled to the race is 218 miles

Gender & Marital Status

Male = 64%

Female = 36%

Single = 37%

Married = 54%

Widowed/Divorced/Separated = 9%

Age Group

18-24 = 19%

25-34 = 31%

35-49 = 25%

50-64 = 18%

65+ = 7%

Education Level

High School or less = 15%

Some College = 29%

College Graduate/Post Graduate = 46%

(Almost 1.5 times the national average)

Family Income

Under $20,000 = 8%

$20,000 – $29,999 = 11%

$30,000 – $39,999 = 15%

$40,000 – $49,999 = 11%

$50,000 – $74,999 = 26%

$75,000 and over = 21%

Average Annual Income = $54,470

(National average $36,000)

Average Spending

Average amount spent at the race per fan = $83.00 per day

(Does not include cost of race tickets)

A Strategic Sponsorship Opportunitypresented by Steve Fields