St Regis NYC Evening of Luxury

‘An Evening of Discovery’the past, present and future of luxury

argus hospitality group

and robb report cordially

invite you to indulge in an evening

of entertainment and epicurean delights

with the finest Italian culinary

experience New York has to offer.

friday april 13, 2007the st. regis®, new york

two east 55th street at fifth avenue

passport to luxury

6:00 p.m. - 7:00 p.m. ~ The St. Regis Residences®

The Past, Present and Future of Luxury7:00 p.m. - 8:30 p.m. cocktails ~ The Astor Library

DinnerA Journey Through the Italian Countryside

~ Presented in Six Memorable Courses8:30 p.m. - 10:00 p.m. ~ The Versailles Room

food and wine

Italian Wine Merchants

celebrity guests

Celebrity Chef Scott Conant ~ Manhattan’s L’Impero and Alto

Italian Wine Authority Sergio EspositoItalian Wine Merchants ~ America’s Number One Italian Wine Expert

Barclay Butera ~ Barclay Butera Homes Designs

Judy Goffman Cutler and Laurence S. CutlerAuthors: “Maxfield Parrish and the American Imaginists”

Tody Viola ~ Entertainment

participants

Davidoff Cigars • Rolls-Royce Motor CarsSt. Regis Residences® • Takashimaya New York

The St. Regis® Hotel, New York Two East 55th Street at Fifth Avenue New York, New York 10022

Argus Hospitality Group – A Division of Argus Realty Investors205 Avenida Fabricante San Clemente, CA 92672 877.366.1031 Toll Free 949.481.6748 Fax

Argus Hospitality Group – A Division of Argus Realty Investors205 Avenida Fabricante San Clemente, CA 92672


Please reply or R.S.V.P. to Rick Vesci 760.604.3395 by Wednesday April 4, 2007.

______ Yes, I will be attending ‘An Evening of Discovery’April 13, 2007 ~ The St. Regis®, New York

______ I regret I will not be able to attend

______ I would like to stay at The St. Regis® on April 13, 2007*

M/M _______________________________________________________

Email: _____________________________________________________

*Argus has provided a preferred price for your hotel stay.

Argus Hospitality GroupA Division of Argus Realty Investors

Attencion: Rick Vesci205 Avenida FabricanteSan Clemente, CA 92672



PASSPORT

WelcomeEvery complete and correct

Passport is eligible for a drawing for magnificent prizes this evening. A Residence professional is ready

with clues to assist your Discovery.

As you explore the areas of History,Art/Architecture and Location,

you will better understand what makes a Residence at the St. Regis

a unique lifestyle investment.

please fill in your name(s)

history

Before John Jacob Astor broke groundfor the hotel in 1902, what was the primary use of this neighborhood?______________________________________________________________________________

What number in the now-famous lineage was John Jacob Astor?_______________________________________

Who was his wife?_______________________________________

How and when did Astor meet his death?______________________________________________________________________________

What drink was invented at the St. Regisand what was the original name?_______________________________________

Name three famous persons who have made the St. Regis their home:_____________________________________________________________________________________________________________________

art/architecture

Who designed the hotel?_______________________________________

The style of the hotel is known as:

a. Beaux Arts

b. Craftsman

c. Art Nouveau

List one other property by this renowned architect:_______________________________________

Which features did Col. Astor incorporate in the hotel that were revolutionary for the time?

a. telephones in every room

b. a fire alarm system

c. central heating

d. an air-cooling system allowing each guest to control the temperature of his room

e. the first central vacuum systems

f. all of the above

The Residences interiors are designed by:_______________________________________

What is on the ceiling in the front desk area of the hotel?_______________________________________

Who is the artist of the famous Old King Cole mural?_______________________________________

When was the mural painted and installed in the hotel?_______________

What is the name of the other Parrish painting in the Hotel?_____________________________________________________________________________________________________________________

What distinction does Parrish have in the history of American art?______________________________________________________________________________

What is one of the ‘secrets’ of the Old King Cole mural?______________________________________________________________________________

the residences

Initially, how many Residences wereavailable for purchase?_________________

How many are remaining?_____________

What is the average price of the remaining Residences?_________________

In all the world, there are only__________St. Regis Residence properties.

How many weeks a year can you enjoyyour Residence?________________________

What does SPG stand for?_______________________________________

What determines which guest or whichrooms have personal butler service?______________________________________________________________________________

location, location, location

List three world class ‘experiences’ within five blocks of the St. Regis:_____________________________________________________________________________________________________________________

to be entered in the drawing

please fill in your name(s)

We encourage you to more fully

explore the benefits of a lifestyle

investment through ownership of

a St. Regis Residence® New York

Our professional staff will

accommodate your individual interest

and personal schedule to provide

a private showing at your request.

Please print your name on

the slip below to participate

in the drawing tonight.

Thank You

dARGUS HOSPITALITY GROUP

CarolAckerman


CarolAckerman


CarolAckerman

argus hospitality group and robb report welcome you to New York

and hope your stay is a pleasant one.

We look forward to beginning your

by joining us in Suite _________ at _________, where you will receive yourPassport to Luxury. Your Passport should

be completed in order to be eligible for ourdrawing during ‘La Dolce Vita’, our six course

Italian wine and cuisine experience, hosted by Chef Scott Conant and Sergio Esposito.

We encourage you to avail yourself of

a private showing of the St. Regis Residence®

while in New York; please call 212.835.9100

to schedule your appointment.

Should you have any questions or concerns

regarding this exceptional April 13th event, do

not hesitate to call either Rick Vesci 760.604.3395

or Carol Ackerman 602.684.6800 or leave a

message for either of us at the St. Regis® Hotel.

Thank you for making the effort to

discover the remarkable lifestyle

available at this renowned property.

‘Evening of Discovery’the past, present and future of luxury

Rick VesciDirector Hospitality Offerings

Carol AckermanVP Marketing

For Immediate ReleaseMay 18, 2007

Argus Hospitality Group Hosts Elegant Private Event, Featuring St. Regis Residences® New York Luxury Real Estate OfferingNew York, NY – Argus Hospitality Group, in company with Robb Report, hosted the St. Regis Residence® and Residence Club®, New York, event of the year – An Evening of Discovery: The Past, Present and Future of Luxury. Entering the hotel, guests passed a gleaming gun-metal gray Rolls Royce Phantom, underscoring the elegant lifestyle represented by ownership in this venerable property. The evening’s activities began with a champagne tour of two of the remaining private Residences still available in the flagship St. Regis®, a Starwood Hotel, strategically located in the heart of Manhattan, at Fifth Avenue and 55th Street.

Staging of the Residences was directed by a rising star in the luxury lifestyle firmament, Barclay Butera, whose New York showroom provided custom linens and décor accouterments. Girard Perregaux, represented by Tourneau, showcased stylish time pieces while guests admired the views of the City from the luxuriously appointed suites. Floral accents by Bardin Palomo complimented Butera’s understated elegant additions.

Cocktails were served in the Astor Library where renowned authors and international art collectors Laurence and Judy Cutler signed copies of their coffee table tome, “Maxfield Parrish and the American Imagists”. Recognized at the vanguard of American illustrative art, the Cutlers have long been ardent collectors of Parrish; their American Illustrators Gallery in Newport, Rhode Island, houses the greatest private collection of this unique genre.

Parrish’s iconographic ‘Old King Cole’ mural is a New York ‘must see’ and is currently undergoing the first major cleaning and restoration effort in fifty years. Painted in 1906, the King has held court to the city’s elite and powerful from his throne in the mahogany paneled bar since the 1930’s. Argus guests busied themselves seeking answers to the ‘Passport to Luxury’ trivia program, designed as a passport and tucked inside a scrumptious leather cover from boutique leader, Takashimaya. Boldly claiming the bearer a ‘Citizen of the World’, the passports lead guests through a ‘discovery’ of the remarkable history of the St. Regis, underscoring the unique opportunity to become an owner of Residence real estate.

In the Astor’s private dining room, appropriately named ‘Versailles’, guests were indulged in a six course culinary tour of Italy’s finest cuisine, aptly themed, “La Dolce Vita”, conducted by the twin star power of celebrity Chef Scott Conant (L’Impero and Alto), and the Italian Wine Merchant’s owner and authority, Sergio Esposito. Conant visited the tables of guests in between his forays into the kitchen, proving his accessibility as a part of his popularity, while diners raved about the polenta. Esposito ex-hibited the knowledge and conversational style that has marked him as the continent’s leading Italian wine authority, entrancing the crowd with his personal recollections of vineyards and their legendary vintners. Italian Wine also contributed to the evening’s grand prize bounty with a certificate to their famed ‘Vintage Room’, located in the 16th Street boutique.

The evening concluded with guests motored to the Carnegie Club, where a private smoke was sponsored by Argus and Michael Herklotts, Davidoff of Geneva. Rumor has it the group closed the club – but of course, with impeccable style.

The carefully selected guests were VIPs of Argus Hospitality Group, real estate experts specializing in affinity sales and marketing of luxury properties. Argus was retained as the first non-resident marketing arm to expand the awareness of the St. Regis Residence and Residence Club New York program, specifically targeting high net worth individuals based in Southern California.

“The Envoy process is unique in all of luxury real estate sales,” said Carol Ackerman, event director. “Our concept creates a virtual club of affluent brokers, agents and buyers of luxury properties interna-tionally, while our affinity partners (i.e., Robb Report, Takashimaya, Davidoff, Fraser Yachts and Italian Wine), contribute to and benefit from cross-marketing to the same defined demographic. The person that chooses to call the St. Regis Residence New York ‘home’ is also likely to purchase a luxury auto-mobile, an interest in a yacht or private airplane, and invests his or her time understanding fine wines, all the while traversing the globe for both business and pleasure. Argus provides an ‘event experience’ commensurate with the individuality and scarcity of the real estate offering, thus creating a value proposition that underscores the individual’s interests and capital capability.

“We are fortunate to be able to expand the Envoy concept with the world’s finest luxury residential developer (Starwood/SVO), in their flagship property, the St. Regis New York, where history, location and value speak so effectively to our proprietary clientele. Everyone under the direction of Jamie Klein, SVO, has been remarkable to work with; we hope that our success in New York will lead to additional engagement throughout the brand,” stated Rick Vesci, broker and Director of Hospitality Offerings.

In addition to the Cutlers and Butera, guests included Milton Pedraza, CEO of the Luxury Institute; Doug Quinn, President of Soccer United Marketing; Tatiana Odorica, Grupo Loma, Mexico City; Maria Tobia and Eve Bollin, Rolls-Royce Motor Cars of North America; Steve Sy, Lamborghini Bergen County; Linc Jackson, Group Publisher, Curtco Robb Media; Chris Deas, VP Italian Wine Merchants and lead-ing west coast real estate agents Liz Davies and Jeanette Anderson of Sotheby’s, Santa Monica; Miguel Nunez, Prudential California; Jamie Klein and Andy Alexander, SVO; and Argus Hospitality Group Broker and Director, Rick Vesci.

Argus Hospitality Group, a division of Argus Realty Investors, works in partnership with developers throughout the Americas to provide lifestyle investments in luxury real estate. Based in San Clemente, the company maintains an office in Scottsdale and is currently representing resort real estate in Hawaii, Cabo San Lucas, California, New York and Arizona. www.argusrealty.com

St. Regis Residences®, New York ~ The eighth and ninth floors of the legendary St. Regis Hotel house the luxurious St. Regis Residences and Residence Club. Offering both fractional and whole ownerships, the St. Regis New York opened with twenty-two studios, one- or two-bedroom suites in October 2006. Only seven whole ownership suites remain, averaging $3.75 million; fractional ownership, sold in 28-day increments, range from $300,000 to $750,000 per unit.

Built in 1904 by the world’s wealthiest man, John Jacob Astor IV, the St. Regis stands as a lasting tribute to his vision of bringing the style and comforts of the ‘grand hotel’ from Europe, coupled with innovations unique to America. The St. Regis is the most highly acclaimed luxury property in North America. www.stregisresidences.com/newyork

Rick Vesci, Director of Hospitality Offerings, Argus Hospitality Group

Laurence S. Cutler and Judy Goffman Cutler, authors of “Maxfield Parrish and the American Imaginists”

Guests enjoying dinner – presented in Six Memorable Courses – at The Versailles Room

Media Conatact: Carol Ackerman602-684-6800, [email protected]

Spiritual

St Regis NYC Evening of Luxury