Developing a Vision for Web Ministry

Web Ministry

Understanding the Vision Why Should We Care?

1

Developing the VisionGoals & Strategic

Planning2

Executing the VisionGetting Down to Business

3

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UNDERSTANDING THE VISION

Part

The Church absolutely has to stop looking at their website as an online

version of a Church Bulletin, and must start using it as a tool for

evangelism and ministry.

“

”

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one Why Should we care about web ministry

The People You Want to Reach & Minister to Are Spending Time

Online

one Why Should we care about web ministry

Churches need to start thinking about web traffic the same way they think about a person that sits in

a chair in the Church on a Sunday morning.

As a real person, with real needs.

“”

one Why Should we care about web ministry

We make large investments to minister to the Church goer, but often Churches barely consider

their online audience, which frankly is much larger, easier to access, and often times easier to

communicate with.

“

”

Internet Penetrationone

The Internet is taking over our lives

72% Use Social Media

Average Time Online Per Day!

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Mobile Stats

140 Million Smart Phone Users in the

U.S.

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one

63% Use their phone to access

the internet regularly

MOBILE STATS

Search stats

59% of Americans use a search engine Every Day

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5 Billion Searches on Google Per Day (67% Share)

one SEARCH STATS

+ Mobile Search Is Increasing by 200%

Y.O.Y.

• Will Outpace Desktop Search in 2014

• 55% of Mobile Search Converts Within 1 Hour

one SEARCH STATS

Castle Rock

50k People

2,000+ Church Searches Per Month

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Colorado Springs

450k People

27,000+ Church Searches Per Month

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Scary...one

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It’s an uphill battle but...

3 MILLION Decisions since May

2011

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DEVELOPING THE VISION

twoPart

CHURCH BODY

two

(Jerusalem)

CHURCH BODY

Why: Minister to the Local Church Body Communicate, Administer, Bless

Goals:

Communicate Effectively- Email List, Facebook, Website

Administration- Online donations- Online forms (signups, prayer, etc)

• Bless & Encourage- Basic audio sermons

two

(Jerusalem)

CHURCH BODY

Budget: Up front: $0 - $1,000 Monthly: $5 - $100

Resources: Volunteers

Tools & Skills Needed: Good Website Platform Good Email Platform Facebook Basic Design Basic Web Technology

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(Jerusalem)

LOCAL COMMUNITY

two

(Judea & Samaria)

LOCAL COMMUNITY

twoWhy:

Reach the Local Community for Christ Bless the Body on a Regional Level

Goals:

Get Non-Church Member Traffic- Search (Organic/Paid), Social, etc- Service Times & Directions

• Effective Outreach- Event Promotion- Gospel Message w/Calls to Action

• Bless & Encourage the Regional Body- More Advanced Sermon Distribution

(Judea & Samaria)

two

Budget: Up front: $500 - $2,500 Monthly: $100 - $750

Resources: Volunteers, Staff

Tools & Skills Needed: Google Adwords, Facebook Ads Basic SEO Knowledge Media Creation/Editing Design

LOCAL COMMUNITY

(Judea & Samaria)

GLOBAL REACH

two

(Ends of the Earth)

GLOBAL REACH

two Why: Reach the World for Christ! Bless the Body Globally Kingdom ROI!

Goals:

Drive Large Volume of Traffic (Goal?)- Search (Organic/Paid), Social, etc

• Develop Multiple Content Streams - Sermons, Devos, Newsletters, Blog Posts

• Optimize Content & Media- Increase Visibility in Search Engines- Content Distributed in Many Forms

(Ends of the Earth)

twoBudget:

Up front: $2,500 - $A LOT Monthly: $1,000 - $10,000+

Resources: Volunteers, Staff, Agency

Tools & Skills Needed: Google Adwords, Facebook Ads Basic-Advanced SEO Knowledge Media Creation/Editing Design Project Management

• Content Marketing/Optimization Medium - Advanced Web Technology

GLOBAL REACH

(Ends of the Earth)

three

EXECUTING THE VISION

Part

three Analytics

Measure Everything! # of Visitors New vs. Returning Time Spent on the Site Geographic Area Search Terms Used to Find the Website

Resources: Google Analytics

BasicsBasic SEO Unique Keyword-Rich Meta Title Tags for

Each Page Build as Many Quality Links as Possible Develop New Content in Text Form

Regularly Make Sure Your Site is Not Blocking

Search Engines Optimize Homepage for “Church in

mycity”

Things to Avoid Multiple Domain Names (all with same

content) Duplicate Content (On & Offsite)

• Proprietary Website Platforms

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Local seothree

Local seoGoogle Local Listing

Claim Your Church Listing (G+) or Set One Up

Make Sure The Title/Address/Phone Match EXACTLY

Eliminate Duplicate Listings Add Service Times, Pictures, Video,

Description Get Listed on Church Directories (NAP) Reviews When Necessary

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Content SEOContent Must Exist For SEO to Work

Sermons MUST have individual pages Your Content is Invisible!

TEXT Based Content! Transcription of Each Sermon Sermon Notes in Text Investment in Text Before Video Endless Possibilities

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Content SEO

Challenge:

Turn 10 Sermons Into Text

In 30 Days...You Should See a 50-100% Increase in

Traffic

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More Resources: - ChurchSEO.org

THANK YOU!Get a Recording of This

Presentation at:

ChurchSEO.org/refresh

Get in touch with me if you need a site review!