Refresh Seattle

Jon Pedersonwww.stopjon.com

Refresh Seattle, June 18th, 2008

Prioritizing for Design, Development, and

Feature CreepJon Pederson, PWG Design

Wednesday, June 18, 2008

http://www.stopjon.com




Me

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MeJon Pederson, PWG Design

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MeJon Pederson, PWG Design

stopjon.com

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The Webernet

*enlarged to show texture

Me*






Purpose






Purpose






PrioritiesRequire Purpose






Identify the Purpose

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• Ask Questions

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• Ask Questions• Understand

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Multifaceted

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Multifaceted• Service(s) / Product(s)

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Multifaceted• Service(s) / Product(s)• Monetizing / Biz Dev

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Begin Prioritizing

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Begin Prioritizing

• Design

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Begin Prioritizing

• Design• Development

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Begin Prioritizing

• Design• Development• Feature Creep

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Feature Creep

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Feature Creep

The Fear of the Unknown

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Example:

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Purpose 1 Purpose 2 Doesn’t Fit

Feature 1 Feature 2 Feature 4

Feature 3 Feature 5

Feature 7 Feature 6






Example:

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Feature 3 Feature 5

Feature 7 Feature 6






Example:

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Feature 3 Feature 5

Feature 7 Feature 6






Example:

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Feature 3 Feature 5

Feature 7 Feature 6






Example:

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Feature 3 Feature 5

Feature 7 Feature 6

Needs Needs Wants

Needs

Wants






Design

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Design• Communicating the Content

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Design• Communicating the Content• Accomplishing the Purpose

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Example:

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Idea 3 Idea 5 Idea 4


Idea 6 Idea 1






Example:

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Idea 6 Idea 1






Example:

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Idea 6 Idea 1






Example:

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Idea 6 Idea 1






Example:

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Idea 6 Idea 1

Objective Objective Subjective

Objective

Subjective






Case:

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“Yellow” vs. “Gold”






Case:

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“Yellow” vs. “Gold”

Subjective != Unimportant






Development

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Development• Create value and attachment

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Development• Create value and attachment• Accomplish the Purpose

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Example:

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Purpose 1 Purpose 2

Feature 2 Feature 5

Feature 6 Feature 3

Feature 1 Feature 7

Things That Don’t Fit






Example:

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Purpose 1 Purpose 2

Feature 2 Feature 5

Feature 6 Feature 3

Feature 1 Feature 7







Example:

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Purpose 1 Purpose 2

Feature 2 Feature 5

Feature 6 Feature 3

Feature 1 Feature 7







Example:

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Purpose 1 Purpose 2

Feature 2 Feature 5

Feature 6 Feature 3

Feature 1 Feature 7







Example:

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Purpose 1 Purpose 2

Feature 2 Feature 5

Feature 6 Feature 3

Feature 1 Feature 7


Feature 4Feature 8






Example:

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Purpose 1 Purpose 2

Feature 2 Feature 5

Feature 6 Feature 3

Feature 1 Feature 7

Must H

aveO

ptional


Feature 4Feature 8






Example:

19

Purpose 1 Purpose 2

Feature 2 Feature 5

Feature 6 Feature 3

Feature 1 Feature 7

Must H

aveO

ptional


Feature 4Feature 8






Example:

19

Purpose 1 Purpose 2

Feature 2 Feature 5

Feature 6 Feature 3

Feature 1 Feature 7

Must H

aveO

ptional


Feature 4Feature 8






Example:

19

Purpose 1 Purpose 2

Feature 2 Feature 5

Feature 6 Feature 3

Feature 1 Feature 7

Must H

aveO

ptional


Feature 4Feature 8






Feature Creep

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Feature Creep

The Prioritization of the Unknown

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Managing Features

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Feature 3 Feature 5

Feature 7 Feature 6






Managing Features

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Purpose 1 Purpose 2

Feature 2 Feature 5

Feature 6 Feature 3

Feature 1 Feature 7


Feature 4Feature 8






Managing Features

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Feature 4Feature 8






Managing Features

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Feature 4Feature 8

May






Feature Creep

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Feature Creep

• Keeps a Project Fresh

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Feature Creep

• Keeps a Project Fresh• Makes it Unique

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Feature Creep

• Keeps a Project Fresh• Makes it Unique• Forces Evaluation of Future

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Prioritize

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Prioritize• Know the Purpose

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Prioritize• Know the Purpose• Evaluate Ideas and Features

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Prioritize• Know the Purpose• Evaluate Ideas and Features• Let Limits Limit Feature Creep

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Technology

Refresh Seattle