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Insights into how evangelists, churches and NPO's can use facebook to better support their organisation.
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ESN: 23 November 2013Japie Swanepoel
for your organisation
The Numbers
10 10 millionmillion
facebookWhy are you there / what do you wish to accomplish?
How will you do it?
Who will do it?
How will you measure the success?
A page, a profile or a group?
About section
Plan: type of content, frequency, customer feedback policy
Photo albums: proper captions & properly tagged.
Make some-one responsible
Send visitors to your web site from facebook
Ads?
Remember the Conversation
Use applications (apps) for enquiry forms, events, games, competitions, etc.
Events
Stay CURRENT!
Use Insights!
Cover
Image Profile
Pic
Promoting your content / events
insights