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YOUR SOCIAL MEDIA ACTION PLAN JAPIE SWANEPOEL Monday 30 May 2011

Japie Swanepoel D4C social media plan-pdf

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learn how to implement a plan for facebook, twitter and YouTube for your organisation

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Page 1: Japie Swanepoel D4C social media plan-pdf

Y O U R S O C I A L M E D I A A C T I O N P L A N J A P I E S W A N E P O E L

Monday 30 May 2011

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Monday 30 May 2011

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What is social media / networking

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What is social media / networking

✴Social Media: Online media like blogs, podcasts, videos, and news with a strong participatory element through comments, ratings, or other mechanisms. Social media is generated by the people and for the people with content created by anyone with a voice

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Page 14: Japie Swanepoel D4C social media plan-pdf

What is social media / networking

✴Social Media: Online media like blogs, podcasts, videos, and news with a strong participatory element through comments, ratings, or other mechanisms. Social media is generated by the people and for the people with content created by anyone with a voice

✴Social Networking: Connecting with a community of people in your network through services like Facebook and Twitter with various methods of online interaction.

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The purpose of utilising social media for your organisation?

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The purpose of utilising social media for your organisation?

to engage actively with your congregation,

members & followers

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Facebook, YouTube and Twitter Basics

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The Basics

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The Basics

Page information

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The Basics

Page information

Number of daily wall postings

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The Basics

Page information

Number of daily wall postings

YOUR rules of “engagement”

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The Basics

Page information

Number of daily wall postings

YOUR rules of “engagement”

How to deal with “baddies”

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Page 23: Japie Swanepoel D4C social media plan-pdf

The Basics

Page information

Number of daily wall postings

YOUR rules of “engagement”

How to deal with “baddies”

Responding to comments

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The Basics

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The BasicsSet-up a channel.

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The BasicsSet-up a channel.

Make your own videos.

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The BasicsSet-up a channel.

Make your own videos.

Keep videos under 3 min.

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Page 28: Japie Swanepoel D4C social media plan-pdf

The BasicsSet-up a channel.

Make your own videos.

Keep videos under 3 min.

Tag properly.

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Page 29: Japie Swanepoel D4C social media plan-pdf

The BasicsSet-up a channel.

Make your own videos.

Keep videos under 3 min.

Tag properly.

Post on facebook.

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Page 30: Japie Swanepoel D4C social media plan-pdf

The BasicsSet-up a channel.

Make your own videos.

Keep videos under 3 min.

Tag properly.

Post on facebook.

Post on your web site.

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Page 31: Japie Swanepoel D4C social media plan-pdf

The BasicsSet-up a channel.

Make your own videos.

Keep videos under 3 min.

Tag properly.

Post on facebook.

Post on your web site.

Tweet about it.

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Page 32: Japie Swanepoel D4C social media plan-pdf

The BasicsSet-up a channel.

Make your own videos.

Keep videos under 3 min.

Tag properly.

Post on facebook.

Post on your web site.

Tweet about it.

Link from your web site or blog.

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The Basics

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The BasicsWhy do you tweet?

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The BasicsWhy do you tweet?

What’s your bio?

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The BasicsWhy do you tweet?

What’s your bio?

@ mentions

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The BasicsWhy do you tweet?

What’s your bio?

@ mentions

retweets

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The BasicsWhy do you tweet?

What’s your bio?

@ mentions

retweets

Tiny URL links

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Page 40: Japie Swanepoel D4C social media plan-pdf

The BasicsWhy do you tweet?

What’s your bio?

@ mentions

retweets

Tiny URL links

Twitter API’s

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Page 41: Japie Swanepoel D4C social media plan-pdf

The BasicsWhy do you tweet?

What’s your bio?

@ mentions

retweets

Tiny URL links

Twitter API’s

LinkedIn & FB

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Page 42: Japie Swanepoel D4C social media plan-pdf

The BasicsWhy do you tweet?

What’s your bio?

@ mentions

retweets

Tiny URL links

Twitter API’s

LinkedIn & FB

Live Tweeting

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Page 43: Japie Swanepoel D4C social media plan-pdf

But wait, there’s more...!

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Page 44: Japie Swanepoel D4C social media plan-pdf

But wait, there’s more...!

Monday 30 May 2011

Page 45: Japie Swanepoel D4C social media plan-pdf

But wait, there’s more...!

Monday 30 May 2011

Page 46: Japie Swanepoel D4C social media plan-pdf

But wait, there’s more...!

Monday 30 May 2011

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But wait, there’s more...!

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@japiesDigital4Christ.co.za

Monday 30 May 2011