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SELL MORE SELL MORE YACHTS YACHTS @wholeyachts @wholeyachts

Yacht Sales in the Digital world

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Page 1: Yacht Sales in the Digital world

SELL SELL MORE MORE

YACHTSYACHTS

@wholeyachts@wholeyachts

Page 2: Yacht Sales in the Digital world

Happy with Happy with youryour

LEADS?LEADS?

Page 3: Yacht Sales in the Digital world

FeelingFeelingORGANIZED?ORGANIZED?

Page 4: Yacht Sales in the Digital world

Ready for aReady for aCHANGE?CHANGE?

Page 5: Yacht Sales in the Digital world

I’M BARKHA HERMAN.• FOUNDER AT WHOLEYACHTS• @WHOLEYACHTS• WWW.WHOLEYACHTS.COM

Page 6: Yacht Sales in the Digital world

AGENDAAGENDA

• Effective SEO• Customer Relations• Social Media Promotions• Managing Reviews• 2016 Yacht Broker Survey

Page 7: Yacht Sales in the Digital world

SEOSEO

Page 8: Yacht Sales in the Digital world

ARE GOOGLE SEARCHES FOR YOUR YACHTS ARE GOOGLE SEARCHES FOR YOUR YACHTS SELLING OTHER PEOPLE’S BOATS?SELLING OTHER PEOPLE’S BOATS?

Improper SEO hurts your salesImproper SEO hurts your sales

Page 9: Yacht Sales in the Digital world

AT AT WHOLE YACHTSWHOLE YACHTS, , WE EMPLOY WE EMPLOY

WORLD CLASS SEO WORLD CLASS SEO SO YOUR YACHT ALWAYS SO YOUR YACHT ALWAYS SHOWS UP FIRST.SHOWS UP FIRST.

Page 10: Yacht Sales in the Digital world

FAST, ACCURATE, PRECISE RESULTSFAST, ACCURATE, PRECISE RESULTSNO SPONSORED LISTINGS ON SEARCH RESULTSNO SPONSORED LISTINGS ON SEARCH RESULTSCUSTOMIZE YOUR LISTING THE WAY YOU LIKE – IT’S CUSTOMIZE YOUR LISTING THE WAY YOU LIKE – IT’S YOUR DATAYOUR DATA

Page 11: Yacht Sales in the Digital world

CRMCRM

Page 12: Yacht Sales in the Digital world

Is your current Is your current Customer Relationship Customer Relationship Management Management system custom system custom

designed to sell designed to sell YachtsYachts??

Excel Sheets

Documentation

PDF Documen

ts

Outlook

Page 13: Yacht Sales in the Digital world

WHOLE YACHTS CRM WHOLE YACHTS CRM IS DESIGNED BY YACHT BROKERS IS DESIGNED BY YACHT BROKERS WITH YEARS OF INDUSTRY EXPERIENCE.WITH YEARS OF INDUSTRY EXPERIENCE.

• LeadsLeads• CampaignsCampaigns• InteractionsInteractions• Buyers Buyers • Sellers Sellers • Yachts Yachts • Marine Marine

surveyors surveyors

• CaptainsCaptains• Engine repairmenEngine repairmen• Wood repairmenWood repairmen• YardsYards• Bottom cleaning Bottom cleaning

crewcrew• Maintenance crew Maintenance crew • more…..more…..

Page 14: Yacht Sales in the Digital world

LET US HELP YOU MAKE IT EASY. LET US HELP YOU MAKE IT EASY.

Page 15: Yacht Sales in the Digital world

SOCIALSOCIALMEDIAMEDIA

Page 16: Yacht Sales in the Digital world

Is your Is your Social Media Social Media Strategy reaching Strategy reaching the right people?the right people?

Page 17: Yacht Sales in the Digital world

WHOLE YACHTS LETS YOU MANAGEYOUR SOCIAL MEDIA CAMPAIGNSLIKE A PRO.WE WORK WITH THE SAMRTEST SOCIAL MEDIA MARKETERS TO BRING YOUUP-TO-DATE IDEAS AND STRATEGIES.

Page 18: Yacht Sales in the Digital world

REVIEWSREVIEWS

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Are your Are your Customer ReviewsCustomer Reviewsreaching the right target?reaching the right target?

Page 20: Yacht Sales in the Digital world

WHOLE YACHTS WHOLE YACHTS NOT ONLY AUTOMATES THE PROCESS OF GATHERING NOT ONLY AUTOMATES THE PROCESS OF GATHERING REVIEWS, BUT MAKES SURE THAT THEY ARE BROADCAST TO THE WORLD!REVIEWS, BUT MAKES SURE THAT THEY ARE BROADCAST TO THE WORLD!

Page 21: Yacht Sales in the Digital world

SURVEYSURVEY

Page 22: Yacht Sales in the Digital world

2016 YACHT 2016 YACHT BROKER SURVEYBROKER SURVEY

20%

30%

60%

50%

OTH

ER

Soci al

CRM

SEO

70 Brokers Surveyed70 Brokers Surveyed•#1 Issue : Finding Leads#1 Issue : Finding Leads•#2 Issue : Finding Yachts#2 Issue : Finding Yachts•#3 Issue : Customer #3 Issue : Customer RetentionRetention

Page 23: Yacht Sales in the Digital world

“ I AM BUSY ALL THE TIME WITH SALES, I AM BUSY ALL THE TIME WITH SALES, PROSPECTS, SHOWING BOATS, MANAGING PROSPECTS, SHOWING BOATS, MANAGING MY LISTINGS, MOVING BOATS, SETTING UP MY LISTINGS, MOVING BOATS, SETTING UP

AND ATTENDING SEA TRIALS AND AND ATTENDING SEA TRIALS AND SURVEYS, PAPER WORK, MAINTAINING SURVEYS, PAPER WORK, MAINTAINING LISTED BOATS, TRACKING DOWN NEW LISTED BOATS, TRACKING DOWN NEW

LISTING, MARKETING AND ADVERTISING, LISTING, MARKETING AND ADVERTISING, ETC., ETC. ETC., ETC.

PROBABLY MY BIGGEST NEED PROBABLY MY BIGGEST NEED WOULD BE A COMPUTERIZED WOULD BE A COMPUTERIZED

CRM SYSTEM. CRM SYSTEM. 

Page 24: Yacht Sales in the Digital world

INTERESTED IN LEARNING MORE?INTERESTED IN LEARNING MORE?WWW.WHOLEYATCHS.COMWWW.WHOLEYATCHS.COM

Page 25: Yacht Sales in the Digital world

THANK YOU!THANK YOU!Share if you liked this deck!

@wholeyachts@wholeyachts