Sven Denecken, GVP Cloud Solutions, SAP AG @Sdenecken

June 2014

SAP All Cloud Connect - Innovate your Future

Making Change Your Advantage

Disclaimer

This presentation outlines our general product direction and should not be relied on in making a

purchase decision. This presentation is not subject to your license agreement or any other agreement

with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to

develop or release any functionality mentioned in this presentation. This presentation and SAP's

strategy and possible future developments are subject to change and may be changed by SAP at any

time for any reason without notice. This document is provided without a warranty of any kind, either

express or implied, including but not limited to, the implied warranties of merchantability, fitness for a

particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this

document, except if such damages were caused by SAP intentionally or grossly negligent.

Rapid State of Change

…or did we simply digitize?

But was this digital transformation?

…why does the average

worker still spend

28% of their time

managing e-mail and

20% looking for internal

information/colleagues?

If we have digitally transformed

how we work.…

If we have digitally transformed

how we sell….

…why is it that

65% of a sales

rep’s

time is still not

spent selling?

…why do only 7%

of consumers say

that customer

service experiences

exceed

expectations?

If we have digitally transformed

how we serve customers…

Source: Echo 2012 Global Customer Service Barometer

…then why do 43%

of companies still not

have complete

information on

suppliers?

If we have digitally transformed

how we procure….

Source: Aberdeen group “Measuring Performance While Mitigating Risk”

…why does it still cost

$1,398 to create one

learning hour of

content?

If we have digitally transformed

how we learn.…

Processes are dynamic

Systems are fragmented

Data creates chaos

Companies are struggling to find their patterns

because….

….we simply copied the analog world

Expertise networks are disconnected

This...

is not

Transformation nor Innovation

The critical questions

we must ask to

leverage best practice

and accelerate

performance and

innovation.

To truly transform we need to look for

repeatable patterns and fast innovation.

Designed for Me

Network- aware

Flexible

Repeatable

Work

Patterns.

Speed.

Is it flexible?

Speed of the cloud but with the flexibility to

differentiate and win

Real time adaptable platform to conform to your needs

Is it designed for me?

Move from the “systems web” to the “me web”

Is the Experience Simple

Instantly wrap your network of employee, customer and

partner experts around the problem or opportunity.

Is it network aware?

Extend your reach

This…is

Transformation and

Innovation

The right mix

Leading with Cloud Hybrid Deployments

How are Customers Transforming?

The right mix

managed

Integrated

© 2014 SAP AG or an SAP affiliate company. All rights reserved.

Finance Procurement People

Marketing

Cloud for

Marketing

Omni-channel

Commerce

Sales Service

Cloud for Sales2 Cloud for Service

CRM on HANA

(for Industries)

CRM on HANA

(for Industries,

Billing & Revenue)

Human

Resources

Procurement Supply Chain

Management

S&OP Cloud

on HANA

Suite on HANA

(SD, MM, PP & PLM)

CFO Office

Simple Finance

Business ByDesign

Simple Finance

Suite on HANA

(FICO), GRC

SCM, PLM &

Manufacturing

Cloud for Travel

& Expense

Social Media

Analytics

Managed

Public

Omni-channel Commerce & Customer Engagement

Collaboration SAP Jam, Business Network

Fiori User Experience and SAP HANA Cloud Platform Application Development, Integration, Database and Analytics, Foundation

Analytics BI (BusinessObjects), EPM, BW on HANA

SAP Cloud Portfolio Innovation and Agility - delivered in a unified approach

20 © 2014 SAP AG or an SAP affiliate company. All rights reserved.

Suite on HANA - Managed and On-Premise

One FIORI User Experience

Cloud consumption

Common core

New & re-invented business

processes

Easy extension for customers &

ecosystem

All non-disruptive

© 2014 SAP AG or an SAP affiliate company. All rights reserved.

© 2014 SAP AG or an SAP affiliate company. All rights reserved.

Simplify consumption with SAP cloud powered by HANA

Simplified User Experience

SAP HANA Platform

Applications Analytics

NON DIFFERENTIATING

Processes

DIFFERENTIATING

Processes

Public Cloud

HCM, CRM, SRM

Industry and Managed

Cloud Core, Logistics, Business Suite,

BW

© 2014 SAP AG or an SAP affiliate company. All rights reserved.

Influence buying

behavior

Deliver a 360 view of

the customer

Improve overall

engagement Grow lifetime value

Align people with

goals and objectives

Increase customer

satisfaction

Increase operational

efficiency

Deliver 360° view of

spend and vendor

relationships

Discover new

business

opportunities

Customers Seek Outcomes Not Products

Enable employees to

develop themselves

Accelerate time to

productivity Reduce COGS

…IS NOT ENOUGH

REAL TIME…

FUTURE OF BUSINESS IS THE PREDICTIVE BUSINESS

“TECHNOLOGY IS A RESOURCE LIBERATING FORCE!” PETER DIAMANDIS, ABUNDANCE IS

OUR FUTURE

© 2014 SAP AG or an SAP affiliate company. All rights reserved.

SAP HANA Platform

Analyze Predict Sense

Industry Innovation

Business Applications

Cloud Mobile & device

Store

Database Analytics Middleware

SAP is the only company bringing it all together

Success Formula with Cloud: Combining LoB and IT to succeed

CIO CPO, CMO, CHRO

EVP Sales

SAFE, SECURE and SUSTAINABLE SIMPLE, SEXY and SCALABLE SUCCESSFUL

Outcome

© 2014 SAP AG or an SAP affiliate company. All rights reserved.

SIMPLIFY

EVERYTHING

SO YOU CAN DO ANYTHING

Feel free to connect with me at :

sven.denecken@sap.com

@SDenecken

http://www.linkedin.com/in/sdenecken/en

©

THANK YOU!

Sven Denecken, GVP Cloud Solutions, SAP AG @Sdenecken

June 2014

SAP All Cloud Connect - Innovate your Future

Making Change Your Advantage

© 2014 SAP AG or an SAP affiliate company. All rights reserved.

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