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How to Use Social to Innovate Your Business

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Page 1: How to Use Social to Innovate Your Business
Page 2: How to Use Social to Innovate Your Business

Today’s Speakers

2

Shaun SlatterySocial Business StrategistJive Software

Gia LyonsDirector, Product MarketingJive Software

Jem JanikSocial Business ConsultantAlcatel-Lucent

Page 3: How to Use Social to Innovate Your Business

QUICK REFRESHER

© Jive confidential3

Page 4: How to Use Social to Innovate Your Business

A social intranet should address three critical areas.

Page 5: How to Use Social to Innovate Your Business

Official info & comms Finding info & experts Getting work done

Page 6: How to Use Social to Innovate Your Business

Official info & comms Finding info & experts Getting work done

To drive

Strategic Alignment

Innovation Productivity

Page 7: How to Use Social to Innovate Your Business

Official info & comms Finding info & experts Getting work doneStrategic Alignment Innovation Productivity

Page 8: How to Use Social to Innovate Your Business

Official info & comms Finding info & experts Getting work done

Intranet (SharePoint)

Wikis

Email cascades

Town halls

All-hands calls

Printed publications

Department meetings

LMS

HRIS

HR/IT info

Exec comms

Company-wide comms

Divisional comms

Onboarding

Managing talent

Product certification

Strategic Alignment Innovation Productivity

mobile access

reach & sentiment

KPI metrics

executive dashboard

Page 9: How to Use Social to Innovate Your Business

Ask an expert for help

Reuse existing documents

Solicit input on decisions

Learn a new skill

Learn a new job

Solicit ideas

Improve an idea

Staff a project

Official info & comms Finding info & experts Getting work done

Intranet (SharePoint)

Wikis

Email cascades

Town halls

All-hands calls

Printed publications

Department meetings

LMS

HRIS

HR/IT info

Exec comms

Company-wide comms

Divisional comms

Onboarding

Managing talent

Product certification

Corp directory

Shared drives/CMS

Communities of practice

Yammer

Chatter

IBM Connections

Email

LinkedIn

Google

Google+

Strategic Alignment Innovation Productivity

mobile access

activity tracking

recommendations

personalized search

mobile access

reach & sentiment

KPI metrics

executive dashboard

Page 10: How to Use Social to Innovate Your Business

Ask an expert for help

Reuse existing documents

Solicit input on decisions

Learn a new skill

Learn a new job

Solicit ideas

Improve an idea

Staff a project

Official info & comms Finding info & experts Getting work done

Intranet (SharePoint)

Wikis

Email cascades

Town halls

All-hands calls

Printed publications

Department meetings

LMS

HRIS

HR/IT info

Exec comms

Company-wide comms

Divisional comms

Onboarding

Managing talent

Product certification

Email

Phone calls

Conf rooms

Web mtgs

Chat messaging

Wikis

MS Office

Google Docs

SharePoint

Dropbox

Basecamp

CRM, ERP

Develop products

Develop campaigns

Update websites

Plan events

Launch products

Create client presos

Write proposals

Manage client projects

Resolve customer issues

Corp directory

Shared drives/CMS

Communities of practice

Yammer

Chatter

IBM Connections

Email

LinkedIn

Google

Google+

Strategic Alignment Innovation Productivity

mobile access

actions

decisions

context

mobile access

activity tracking

recommendations

personalized search

mobile access

reach & sentiment

KPI metrics

executive dashboard

Page 11: How to Use Social to Innovate Your Business

Ask an expert for help

Reuse existing documents

Solicit input on decisions

Learn a new skill

Learn a new job

Solicit ideas

Improve an idea

Staff a project

Official info & comms Finding info & experts Getting work done

Intranet (SharePoint)

Wikis

Email cascades

Town halls

All-hands calls

Printed publications

Department meetings

LMS

HRIS

HR/IT info

Exec comms

Company-wide comms

Divisional comms

Onboarding

Managing talent

Product certification

Email

Phone calls

Conf rooms

Web mtgs

Chat messaging

Wikis

MS Office

Google Docs

SharePoint

Dropbox

Basecamp

CRM, ERP

Develop products

Develop campaigns

Update websites

Plan events

Launch products

Create client presos

Write proposals

Manage client projects

Resolve customer issues

Corp directory

Shared drives/CMS

Communities of practice

Yammer

Chatter

IBM Connections

Email

LinkedIn

Google

Google+

Strategic Alignment Innovation Productivity

mobile access

actions

decisions

context

mobile access

activity tracking

recommendations

personalized search

mobile access

reach & sentiment

KPI metrics

executive dashboard

All connected in a single system of collaboration and communication.

Page 12: How to Use Social to Innovate Your Business

Ask an expert for help

Reuse existing documents

Solicit input on decisions

Learn a new skill

Learn a new job

Solicit ideas

Improve an idea

Staff a project

Official info & comms Finding info & experts Getting work done

Intranet (SharePoint)

Wikis

Email cascades

Town halls

All-hands calls

Printed publications

Department meetings

LMS

HRIS

HR/IT info

Exec comms

Company-wide comms

Divisional comms

Onboarding

Managing talent

Product certification

Email

Phone calls

Conf rooms

Web mtgs

Chat messaging

Wikis

MS Office

Google Docs

SharePoint

Dropbox

Basecamp

CRM, ERP

Develop products

Develop campaigns

Update websites

Plan events

Launch products

Create client presos

Write proposals

Manage client projects

Resolve customer issues

Corp directory

Shared drives/CMS

Communities of practice

Yammer

Chatter

IBM Connections

Email

LinkedIn

Google

Google+

Strategic Alignment Innovation Productivity

mobile access

actions

decisions

context

mobile access

activity tracking

recommendations

personalized search

mobile access

reach & sentiment

KPI metrics

executive dashboard

We focused on this last month.

Page 13: How to Use Social to Innovate Your Business

Ask an expert for help

Reuse existing documents

Solicit input on decisions

Learn a new skill

Learn a new job

Solicit ideas

Improve an idea

Staff a project

Official info & comms Finding info & experts Getting work done

Intranet (SharePoint)

Wikis

Email cascades

Town halls

All-hands calls

Printed publications

Department meetings

LMS

HRIS

HR/IT info

Exec comms

Company-wide comms

Divisional comms

Onboarding

Managing talent

Product certification

Email

Phone calls

Conf rooms

Web mtgs

Chat messaging

Wikis

MS Office

Google Docs

SharePoint

Dropbox

Basecamp

CRM, ERP

Develop products

Develop campaigns

Update websites

Plan events

Launch products

Create client presos

Write proposals

Manage client projects

Resolve customer issues

Corp directory

Shared drives/CMS

Communities of practice

Yammer

Chatter

IBM Connections

Email

LinkedIn

Google

Google+

Strategic Alignment Innovation Productivity

mobile access

actions

decisions

context

mobile access

activity tracking

recommendations

personalized search

mobile access

reach & sentiment

KPI metrics

executive dashboard

Let’s focus on this now.

Page 14: How to Use Social to Innovate Your Business

Today’s Speakers

14

Shaun SlatterySocial Business StrategistJive Software

Jem JanikSocial Business ConsultantAlcatel-Lucent

Page 15: How to Use Social to Innovate Your Business
Page 16: How to Use Social to Innovate Your Business

Where does “newness” come from in the enterprise?

• New connections among disparate people or ideas

• Novel approaches to problems

• Awareness of changing conditions

Page 17: How to Use Social to Innovate Your Business

New connections among disparate people or ideas

17

• Looser social network have fewer, slower exchanges.

Source

Page 18: How to Use Social to Innovate Your Business

New connections among disparate people or ideas

18

• Looser social network have fewer, slower exchanges.

• Denser social networks have more, faster exchanges.

Source

Page 19: How to Use Social to Innovate Your Business

New connections among disparate people or ideas

19

• Looser social network have fewer, slower exchanges.

• Denser social networks have more, faster exchanges.

Source Juan

Page 20: How to Use Social to Innovate Your Business

New connections among disparate people or ideas

20

• Looser social network have fewer, slower exchanges.

• Denser social networks have more, faster exchanges.

• Jive customers create denser networks through new employee on-boarding and by encouraging online connection.

Source

Page 21: How to Use Social to Innovate Your Business

New connections among disparate people or ideas

21

• Looser social network have fewer, slower exchanges.

• Denser social networks have more, faster exchanges.

• Jive customers create denser networks through new employee on-boarding and by encouraging online connection.

Source

Page 22: How to Use Social to Innovate Your Business

22

Page 23: How to Use Social to Innovate Your Business

Jem, how did this work at Alcatel-Lucent?

23

Page 24: How to Use Social to Innovate Your Business

At Alcatel-Lucent…

• Part of company onboarding package

• “Lobby” groups to get you started

• “Get Help With Anything” group – an informal concierge service via @ mentioning your network connections

Page 25: How to Use Social to Innovate Your Business

Novel approaches to problems

25

• Create structured innovation places for…– Product Ideas– Process Improvement– Key initiatives such as

reducing environmental footprint

– Time-boxed “idea jams”

Page 26: How to Use Social to Innovate Your Business

Novel approaches to problems

26

• Create loosely structured places for…– Q&A, requests for help, ask the

experts– Targeted cross-functional

opportunities– Open information exchange

Page 27: How to Use Social to Innovate Your Business

Awareness of changing conditions

27

Create targeted places for and ask employees to engage in…

• Sharing news from the field

• Sharing feedback from customers, potential customers

• Sharing competitive information (pricing, positioning, traps)

• Sharing “hot topics” at conferences, user-group meetings

• Etc.

• Etc.

A “sensor network”

From Harvard’s Sensor Networks Lab: http://fiji.eecs.harvard.edu/Volcano

Page 28: How to Use Social to Innovate Your Business

At Alcatel-Lucent…

28

• “Business Press Coverage” group– Email “pushes” are available– Activity stream notifications– Can ask clarifying questions– Communications professionals actively pay attention to this group

• “StrongHer” group– Gender diversity focus– Unleashing feminine ingenuity across the company– 15% of members are male– Inspiring and innovative conversations

Page 29: How to Use Social to Innovate Your Business

Q & A

Page 30: How to Use Social to Innovate Your Business