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In the Beginning...
There were Ad Parameters
● Placeholders in text ads● Dynamic update of numeric values● Default text value if no numeric value● Preserve ad statistics● No ad re-review required
Then there were Ad Customizers...
All of the benefits of Ad Parameters, plus:
● Allow for more than just numbers:○ Strings○ Countdown
● Multi-level○ Campaign, Ad Group, and Keyword
● Based on Feeds
Well, that’s great, but...
What about helping people duringmicro-moments?
Location Matters, For Example:
● Telecom provider○ 80 regions where I provide the best coverage
● Chain of gas stations in 10 regions○ Highlight pricing for the station closest to the user
● Show prices in local currency
The Old Way
● So how could I show ads tailored to the user’s location?○ Make copies of your campaigns○ Target each one to a different location
● Gross!○ Duplicated data○ Hard to maintain
What Is Location, exactly?
● Location of Presence (“Physical”)○ Where the user is located
● Location of Interest (“Interest”)○ Where the user is interested
● Interest trumps Physical
3 Lines of Code!
● Just take your existing Ad Customizer FeedItem and add:
Location location = new Location();location.setId(1000286); // Sydney
feedItem.setGeoTargeting(location);
What Locations Can I Use?
● Geographical Targeting Locations● Cities-DMA Regions● Or use LocationCriterionService to lookup programmatically
What About Reporting?
● How do I get per-location stats?○ Placeholder Feed Item Report
The Fine Print
● Same limits as all customized ads○ Example: You must have one non-customized ad in
the ad group● Location of interest trumps physical location● More specific locations trump larger areas● Not supported in ExtensionSettings yet● Not supported in AdWords Scripts yet
Ad Customizers are just Feeds, so...
● This also works on any other FeedItems!○ Sitelinks○ Call○ App○ Location○ Reviews○ Callout
● In fact, the code sample is with Sitelinks
Resources
● Micro-moments - https://goo.gl/xbvgnJ● Ad Customizers Guide - https://goo.gl/qn2z4T● Geo Targeting Ids - https://goo.gl/Ou8MbN● Cities/DMA Regions - https://goo.gl/o9oUXU● Placeholder Report - https://goo.gl/jM7HXD● Sample Code - https://goo.gl/Y7RML6