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Journey to the promised land: Internal social media at Deutsche Bank Paul Hewitt Programme Manager, DB Global Intranet Team
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For internal use only
Communications, CSR & Public AffairsDeutsche Bank
Journey to the promised landInternal social media at DB
Sept 2014
For internal use only
Paul Hewitt, Programme ManagerPortals, Content and Collaboration Summit, Gartner, London 2014
Communications, CSR & Public Affairs
Deutsche Bank
04/08/2023
2010 DB Blue template
2
2
For internal use only
Paul Hewitt, Programme ManagerPortals, Content and Collaboration Summit, Gartner, London 2014
Communications, CSR & Public Affairs
Deutsche Bank
• The context – who is Deutsche Bank• Our goals for internal social media• The journey to success• Objections we overcame along the way• Some ROI case studies• Other critical success factors
Contents
04/08/2023
2010 DB Blue template
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For internal use onlyDeutsche Bank
Paul Hewitt, Programme ManagerPortals, Content and Collaboration Summit, Gartner, London 2014
Communications, CSR & Public Affairs
Deutsche Bank
10cld0667_Section1_Reference Book_Intro.ppt
Asia
Europe
LisbonLondonLuxembourgMadridManamaMilanMoscow
BangaloreBangkokBeijingChennaiColomboGuangzhou
Hong KongHo Chi Minh CityJakartaKarachiKolkataKuala Lumpur
LahoreManilaMelbourneMumbaiNew Delhi
Port LouisSeoulSingaporeSurabayaSydneyTaipeiTokyo
AtlantaBaltimoreBostonBuenos AiresCalgaryCayman IslandsChicago
DallasHoustonLimaLos AngelesMexico CityMiami
MilwaukeeMontrealNashvilleNew York OrlandoPhiladelphia
San FranciscoSantiagoSão PauloTorontoVancouverAuckland
Americas
Middle East/North Africa Germany
AmsterdamAthensBrusselsCairoCape TownDublin
EdinburghFrankfurtGenevaIstanbulJerseyJohannesburgLagos
ParisStockholmTel AvivViennaWarsawZurich
Japan
98,000 employees in 70
countries
A global player operating in all regions of the world
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For internal use only
Paul Hewitt, Programme ManagerPortals, Content and Collaboration Summit, Gartner, London 2014
Communications, CSR & Public Affairs
Deutsche Bank
5
With five corporate divisions
Deutsche Bank
Non-Core Operations
Regional Management
Infrastructure
Private & Business Clients
Asset & Wealth
Management
Global Transaction
Banking
Corporate Banking & Securities
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For internal use only
Paul Hewitt, Programme ManagerPortals, Content and Collaboration Summit, Gartner, London 2014
Communications, CSR & Public Affairs
Deutsche Bank
A variety of different work environments
04/08/2023
2010 DB Blue template
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For internal use only
Paul Hewitt, Programme ManagerPortals, Content and Collaboration Summit, Gartner, London 2014
Communications, CSR & Public Affairs
Deutsche Bank
04/08/2023
2010 DB Blue template
7
Our goal was to make work life more fulfilling
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For internal use only
Paul Hewitt, Programme ManagerPortals, Content and Collaboration Summit, Gartner, London 2014
Communications, CSR & Public Affairs
Deutsche Bank
04/08/2023
2010 DB Blue template
8
What is the promised land?
“Work in an open and connected way”- more effective and
more fulfilling
Elicit rapid feedback
Connect fast with potential collaborators Build your
network ...and beyond
Deliver results faster
Collaborate across
timezones on innovative solutions
Increase knowledge
Reduce duplication &
waste
Be recognised
for what you do
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For internal use only
ExperimentationConceptualisation
Launch
Revolution
Professionalisation
Grass roots projects –mostly
IT driven
Business caseEstablished Communities
Low keyNo big bangViralWord of mouthExisting collaborators
Communities of PracticeTechnology & Operations functions
Integration of existing apps
Growing user base – 40,000
Examples of individual and collective ROI
Adopted by Comms as official platform
Decomm. of duplicate platforms
80,000 employees registered
Pilot
2006 2011 2012 2012 2013 2014-5
We are here
The journey to success
9
For internal use only
Objections we overcame
10
For internal use only
Paul Hewitt, Programme ManagerPortals, Content and Collaboration Summit, Gartner, London 2014
Communications, CSR & Public Affairs
Deutsche Bank
Can we meet legal/privacy reqs?
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2010 DB Blue template
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• Many stakeholders to satisfy
• HR, Legal, Data Privacy, German Works Council
• Lengthy process
• Some pre-conditions to launch• Make use of platform optional• Turn off private groups and content ratings• Exclude access for employees in sensitive areas
11
For internal use only
Paul Hewitt, Programme ManagerPortals, Content and Collaboration Summit, Gartner, London 2014
Communications, CSR & Public Affairs
Deutsche Bank
Will anyone use it?
04/08/2023
2010 DB Blue template
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For internal use only
Paul Hewitt, Programme ManagerPortals, Content and Collaboration Summit, Gartner, London 2014
Communications, CSR & Public Affairs
Deutsche Bank
What if people say something they shouldn't?
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2010 DB Blue template
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A recent example from Twitter
• Twitter and American Airlines were prepared
• When you have 500 million tweets per day, that one in a million stupid post is happening all the time
13
For internal use only
Paul Hewitt, Programme ManagerPortals, Content and Collaboration Summit, Gartner, London 2014
Communications, CSR & Public Affairs
Deutsche Bank
Is it official?
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2010 DB Blue template
14
...Less of this
..more of this
14
For internal use only
Paul Hewitt, Programme ManagerPortals, Content and Collaboration Summit, Gartner, London 2014
Communications, CSR & Public Affairs
Deutsche Bank
How will you govern it?
04/08/2023
2010 DB Blue template
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15
For internal use only
Paul Hewitt, Programme ManagerPortals, Content and Collaboration Summit, Gartner, London 2014
Communications, CSR & Public Affairs
Deutsche Bank
Can we calculate the value?
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2010 DB Blue template
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Above the line
Below the line
For internal use only
Four Bank-wide programmes to derive ROI from myDB
Increase IT self-service and customer satisfaction whilst reducing service calls and associated staff
Simplify the intranet landscape, reducing costs and improving communications and the user experience
Focus Communities of Practice on eliminating waste – print revolution, changing mobile phone and Blackberry habits
Reduce the number of tools used for collaboration
1. Reduce service costs (IT portal) 2. Intranet consolidation
4. Decommission collaborationtools
3. Focus Communities of Practiceon waste
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For internal use only
Case study 1: Reduce service costs
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For internal use only
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For internal use only
Case study 2: Intranet consolidation
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For internal use only
Paul Hewitt, Programme ManagerPortals, Content and Collaboration Summit, Gartner, London 2014
Communications, CSR & Public Affairs
Deutsche Bank
Other critical success factors
04/08/2023
2010 DB Blue template
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FINDING HAPPINESS: Making a culture more open and work more fulfilling
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