Hexagon Geospatial

Vision, Mission and Strategy

Dublin Claudio Mingrino

25 September 2014 VP, Executive Director EMEA

Hexagon Geospatial

Who is Hexagon Geospatial

and why

Hexagon Geospatial

4

5

REALWorld

Events

DIGITALWorld

Models

A constant flow

of informationfuses the Real World

(as is/as built)

with the Digital World

(as planned/

as designed)

SENSOR

Fusing the Real and Digital World

SOFTWARE

HEXAGON Advantage

6

Hexagon Geospatial in the Hexagon Ecosystem

Intergraph SG&I

&

Government Solutions

Hexagon

Solutions

Hexagon

GeosystemsPartners

Hexagon

Geospatial

Market Trends – Technology

1. Proliferation of point cloud elevation data. $5M USGS LiDAR Collection and Management program.

2. Emergence of low-cost, high-fidelity micro-satellites (Planet Labs, SkyBoxImaging, Urthcast) orbiting the earth with a high frequency return rate to monitor change.

3. Increased emphasis on 3D for Analytics – not just visualization.

4. Adoption of UAS for local mapping initiatives in Mining, Agriculture, Forestry, Engineering Works.

5. Higher adoption of light weight ‘purpose built’ mobile and web apps coupled with content. Increasing adoption of crowd sourced data and ‘Spatial – Social Networks’ supporting the ‘Human Sensor’ concept.

6. Fusion of airborne + terrestrial data for asset inventory/management.

7. Wider adoption of integrated Business Intelligence (BI) and Geospatial technology

Market Trends - Business

1. Satellite data providers selling information subscriptions

2. Google and Microsoft now selling geospatial data and platforms with simple GIS functionality.

3. Shift away from perpetual licenses and towards monthly subscription pricing.

4. Open data initiatives by Western Governments and/or INSPIRE initiative in the EU.

5. Cost of cloud storage and computing decreasing.

6. Emerging markets leap frogging desktop solutions and expanding directly with web and mobile solutions.

7. Ongoing privacy/security concerns with cloud based solution deployments

> 1tablet in use

in 2017

billion

(40% in EMEA)

in 2020of CONNECTED SENSORS

Billions

every day

,500,000,000,000,000,00

0

bytes

…that will generate

2.5 EXABYTES2or

THOUSANDQUINTILLION QUADRILLION MILLIONTRILLION BILLION

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Economic value of geospatial data

could reach $700 billion/year by 2020 (McKinsey Global Institute)

in 2020

83%MORE THAN A HALF

of their IT transactions will be

managed in “cloud computing”

of IT Managers in EMEA has

declared that

75%MAINTENANCE

is devoted to

of the TOTAL IT spending

UPGRADE&(West Europe)

Global Trends. Therefore, CHANGE…

• Services-Oriented Architectures (SOA)

• Cloud Computing

• Mobility

• Social Networking

• Virtualization

• Sensors Integration

• Communication Convergency

SOA

Enterprise

Technology

Governance

16

Change Drives the World

17

We are Sensors, Problem Solvers and Solution Providers

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The Sense to See

19

The Sense to Touch

20

The Sense to Smell

21

The Sense to Taste

22

The Sense to Hear

23

We Automatically Identify, Organize, Analyze and Decide

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We are 5D – Harnessing Change into Action

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Sensors ‘Sense’ and Collect Raw Content

Space

Air

Ground

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Software Identifies, Organizes, Processes and Analyzes Content

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We Decide and take Action

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Problems

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Too Much Data – Not Enough Information

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Analytics Are Not Providing Answers

31

Challenge: Delivering Relevant Information that Makes Sense

32

Geospatial Challenges Facing Our Industry

• Too much time passes from Change to Action – Not Smart

• We need to shorten the Geo-Information Lifecycle

• Automation is Required – Leverage Upstream Metadata and Multi-Source Content

• We need to address the Big Data Problem for Geospatial

• Management – Cataloging

• Storage Costs

• Delivery Speeds

• Streamline Analytics that communicate relevant information and answers

• Get Mobile

• Light Weight Apps

• Address Access Problems

• Content

• Apps

33

Our Niche Areas Today

1. Data to Information Automation

2. Big Data Management

Cataloging Compression Delivery

3. Geospatial Analytics

Spatial Modeler & Query Tools

4. Solution Platforms

Smart Client + Portal + Mobile

34

Today and Looking Forward

As an industry we need to do a better

job of making sense of our

dynamically changing world by

combining sensors, with software

focused on providing solutions that

work together in a Smart way.

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The Hexagon Geospatial Division Vision

To simply be the best geospatial

software platform for ‘Making Sense’ of

our dynamically changing world.

To Pioneer the Next Generation of

Mapping

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Our Mission: To Transform and Be Transformed

Technology:

Shorten the Lifecycle from ‘Change’ to ‘Action’

Make it Easy

Make it Human

Make it Dynamic

Business:

Supporting you to redefine the Geospatial

Industry and it’s underlying Economy

37

Communicating the change

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HexGeoWiki – Documentation Collaboration

• Introduced in April

• Initially ERDAS Field

Guide & ImageStation

Concepts

• 4,298 page views since

launch

39

Website – Blog – Social Network

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Focused Campaigns for the Customers (e.g.: Big Data Mgt)

Goal

• Provide advanced solutions for

data compression,

management and delivery

Value

• Extend the power and reach of

your data

• Reduce pressure on IT

infrastructure

Products

• ERDAS IMAGINE, ERDAS

APOLLO, ECW SDK, ECW

third party add-ons

How We Will Get There - Strategy

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The Power of Transformation

Portfolio, Business and Industry Transformation

#HxGNLIVE

44

#HxGNLIVE

#HxGNLIVE#HxGNLIVE

#HxGNLIVE#HxGNLIVE

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Harnessing Change to Deliver Dynamic Information

ContentSatellite Data Providers

HGS Sensor Customers

Government

Software PlatformHexagon Geospatial Division

Industry SolutionsSG&I

Hexagon Solutions Division

Distributors

Partners

Delivering

Information

& Solutions

That

Makes Sense

+ + =

48

Hexagon Smart Content Program

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Geospatial Content As a Service

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Image Content

Terrain Content

Feature Content

3D Content

Information Layers

CaaS

IaaS

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Status Quo - The Traditional Approach

• Geospatial technology genre’s created departmental silo’s that limited data use to a few.

• Limited information is made available.

• The time required to ‘turn the crank’ is slow, manual, and tedious and expensive.

• Difficult to scale.

• Start up investments are large

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GeoMedia Smart Client

GeoMedia WebMap

ERDAS APOLLO

Geospatial SDI

Geospatial Portal

Current Product Offerings

ERDAS IMAGINE LPS

ImageStation

GeoMedia

Intergraph Mobile Alert

Intergraph Mobile Map Works

#HxGNLIVE

PRODUCER

PROVIDER

PLATFORM

THE NEW GEOSPATIAL POWER PLATFORM

POWER PORTFOLIOIntroducing a Simpler Approach

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Producer Suite: Subscription Pricing Model

Annual Subscription

Tiered Pricing Model

Targeted at Competitive Accounts

Wins:New York DoT (Trans)

Ayres Associates (Engineering)

Woolpert (Commercial Mapping)

AeroNavData (Aviation)

Psomas (Engineering)

City of Ottawa (Local Gov’t)

Ministry Natural Resources (Gov’t)

Toronto Airports Authority (Aviation)

Atlis Geomatics (Engineering)

DND – Petawawa (Defense)

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Producer Suite: Deployed on the Cloud

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1000 Gb

400Gb

50 Gb

1300

Gb

Uncompressed

Original

Numerically

Lossless

Compression

ECW Visually

Lossless

Compression

ECW image compression:

• Instant storage savings

• Faster performance

• Full visual quality

Uncompressed

Original & Pyramids

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$ cost per month

$ 4,700

ECW

$ 82

$ 6,200

$ 4,600

Origin

al w

ith p

yra

mid

s

… p

lus tile

-cache 1

7 levels

… p

lus tile

-cache 1

9 levels

Amazon S3 cloud storage

cost comparison

• 98% lower costs using ECW

• >$4.6k monthly saving

• Up to $73k annual saving

* Data generated using the Amazon S3 Cloud Calculator

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Provider Suite - SaaS

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Platform Suite – Smart Client Platform

Planning and Response Solution

Platform Suite

Analytics Engine

Graphically &

Programmatically

Orchestrate

Workflows

Industry

Applications

+ =

Geospatial Platform Technologies

Core technology

Spatial Modeler SDK

Smart Client Workflow Manager

Web & Mobile SDKs

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Together we will Generate Power

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#HxGNLIVE

NATURAL RESOURCES

URBAN PLANNING

PUBLIC SAFETY

UTILITIES

AGRICULTURE

FORESTRY

MINING

TRANSPORTATION

NATURAL RESOURCES

AGRICULTURE

SECURITY

FORESTRY

MINING

TRANSPORTATION

SECURITY

PUBLIC SAFETY

MINING

UTILITIES

SECURITY

URBAN PLANNING

PUBLIC SAFETY

FORESTRY

UTILITIES

TRANSPORTATION

SECURITY

AGRICULTURE

MINING

URBAN PLANNING

PUBLIC SAFETY

UTILITIES

URBAN PLANNING

PUBLIC SAFETY

UTILITIES

NATURAL RESOURCES

URBAN PLANNING

FORESTRY

TRANSPORTATION

NATURAL RESOURCES

AGRICULTURE

TRANSPORTATION

NATURAL RESOURCES

FORESTRYSECURITY

AGRICULTUREMINING

Thank You