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GRC
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FIXNIX INFOSEC SOLUTIONSSecurity Redefined
OUR VISION
To be the top “Governance, Risk & Compliance” solutions company of the globe.
OUR MISSIONTo Serve Small & Medium enterprises with intuitive, easy to use GRC solution.
OUR GRC ARCHITECTURE
TimelineWe are Microsoft Bizspark challenge winners
Nov 2012
We bornGROWTHTeam size grown to 20 people
March 2013
new clients
June 2013
Sep 2013
We turn global
AWARDSSeveral Awards
Dec 2012
Our success story has started
May2014
Cipla & Mphasis
Strategic Team
Shanmugavel Sankaran, CEO & Founder, Chief Nixer
Masters from IIIT HyderabadSpent time in Microsoft and IBMCISO for Reasoning GlobalKunwar Rohitashwa, Sales & Marketing Head
Guy from IIT RoorkeeProject Manager in IBM & Royal Bank of ScotlandGeneral Manager for National eGovernance Program
Lavanya Ranganathan, Program Manager
Graduate, MBA, LawyerBusiness Head @ Utov Global
Strategic Team
STRATEGIC TEAM
CLIENTS AND KEY PARTNERS
Service to others is the rent you pay for your room here on earth
“
COMPETITORS OF FIXNIX
GRC THREE YEARS FROM NOW
WHICH MODEL CUSTOMERS PREFER
WHAT REGULATIONS ARE MOST DIFFICULT TO COMPLY WITH?
VOICE OF CUSTOMER
UTILIZATION OF GRC TECHNOLOGY IN THE ENVIRONMENT
DOCUMENT/EMAIL APPROACHES CHALLENGE GRC
FUTURE OF GRC
GRC TECHNOLOGY TREND INCREASING
SPENDING PERSPECTIVES IN GRC
FACTORS CHANGING GRC MARKET
SASS OR NOT SASS
GRC TAM (TARGET MARKET)Computing Hardware
11%
Software7%
IT Services23%
Telecom Equipment13%
Telecom Services46%
$3.8 trillion market, $1.6 trillion excluding Telecom
6% annual growth rate expected excluding Telecom
IT security represents only 1.5% of total
IT security market expected to grow 12% through 2016
Cloud GRC will grow from 17% to 24% by 2016
CY 2010 CY 2011 CY 2012E CY 2013E CY 2014E CY 2015E CY 2016E CAGRComputing Hardware $375 $404 $421 $457 $496 $553 $592 7.9%Software $244 $267 $280 $299 $319 $339 $362 6.3%IT Services $793 $845 $856 $886 $920 $956 $995 3.3%Telecom Equipment $412 $442 $473 $508 $538 $567 $593 6.0%Telecom Services $1,603 $1,704 $1,721 $1,767 $1,816 $1,861 $1,898 2.2%All IT $3,427 $3,662 $3,751 $3,917 $4,089 $4,276 $4,440 3.9% HW, SW, Svcs $1,412 $1,516 $1,557 $1,642 $1,735 $1,848 $1,949 IT Security $19 $22 $24 Percent of Total 1.3% 1.5% 1.5% 12.0%
THE 2012 TOP PRIORITIES OF THE CIO• CIOs are increasingly in step with CEO top priorities• Top CIO priorities:– Governance and Dashboards– Mobility– Virtualization– Cloud computing– Business process management
• Must derive insight, competitive advantage, and tangible business benefit from the huge volumes of data available across an enterprise – how?– Master data management, customer analytics, data warehousing, and visual
information dashboards• Must deliver information technology securely and reliably• Must help simplify operations, business processes, products, and services• Leverage cloud computing and outsourcing to reallocate internal resources from
routine system maintenance toward more valuable tasks
IT SECURITY SUB-MARKETS
FY 2009 FY 2010 FY 2011 FY 2012E$0
$5,000
$10,000
$15,000
$20,000
$25,000
Enterprise network firewalls MSSP Endpoint protection platformsSecure email gateways Unified threat management SIEMSecure web gateway Content aware data loss prevention Mobile device managementIdentity & Access Management Network access control
Sale
s in
USD
(mill
ions
)
IT SECURITY – MOST GOOGLE-SEARCHED TERMS, 2014
Fraud prevention
Intrusion detection system
Identity management
Computer forensics
Endpoint protection
Endpoint security
SSL VPN
Email security
Database security
Data loss prevention
Unified threat management
Managed security services
0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000
3,100,000
1,050,000
896,000
826,000
562,000
385,000
289,000
206,000
123,000
112,000
76,800
51,500
Enterprise Network Firewalls
Endpoint Protectio
n Platforms
GRC
Secure Email Gateways
UTM
IAM
SIEMSecure Web
Gateway
DLP
Mobile DeviceManagement
NAC
Key:Size of circle reflects relative 2013 market size
Vertical placement reflects relative growth rate
REVENUE AND EXPENSE PROJECTIONSRevenue Projections for 1st Year
Q-I $ 25,ooo
Q-II $ 90,000
Q-III $ 1,80,000
Q – IV $ 2,70,000
Revenue $5,65,000 {~Rs3.46 Cr}
Planned Expense projections on different channel to achieve this number$30,000 per month for sales and marketing campaigns
Total of $3,60,000 on sales and marketing alone
Q1(45) Q2(180) Q3(360) Q4(540)0
100200300400500600
$0 $50,000 $100,000 $150,000 $200,000 $250,000 $300,000
1st year Projections
Customers Revenue
COST STRUCTURE$500 /month /module
M1(10) M2(15) M3(20)05
10152025
$0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000
Ist Quarter
Customers Revenue
M-4(40) M-5(60) M-6 800
20
40
60
80
100
$0
$10,000
$20,000
$30,000
$40,000
$50,000
II nd Quarter
Customers Revenue
M-7(100) M-8 (120) M-9(140)0
20406080
100120140160
$0 $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 $80,000
III rd Quarter
Customers Revenue
M-10(160) M-11(180) M-12(200)0
50
100
150
200
250
$0 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000
IV th Quarter
Customers Revenue
1 NEW CUSTOMER SIGN UP EVERY WORKING DAY OR
EXISTING CUSTOMER SHOULD BE SOLD NEW MODULE EVERY DAY
▪ We have Spend $195599
▪ Income till date $48808.260
▪ Funding $250,000
▪ Amount to be spent after funding in 1 year $494407.26
▪ Revenue for after funding 1 year $988,814
▪ Profit after funding by year $ 494407.26
BREAK-EVENT ANALYSIS
EXPENSES
Expense: $195599 Fund
s
Channel
Conferences Direct Marketing Tele Marketing Email SEO/SEM Direct Marketing Radio / TV / Print Dedicated Sales Telemarketing
Widgets/Apps Blogs/Blogger Viral/Referral Affiliate/CPA LOLCats
MARKETING CHANNELS
EXPENSE BREAKUP AFTER FUNDINGPeople:Hiring full time senior in industry - 5 resource $1666 * 5*6month = $50,000Existing Employees- $5000 *6months =$30,000Consulting fee for Michael Rasmussen- $10,000 Per Annum
Process:Gartner analysis $40,000Marketing Strategy (Affiliate marketing, google adds etc ) Avg $30,000*6/m=$1,80000
Technology:Microsoft Azure Bizspark credits -$10,000 (currently free)IBM Soft Layer Credits- $10,000 (currently free) manageable for 6 months