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Crimsonwing presented at Convergence Europe 2014 in Barcelona how to integrate Dynamics with eCommerce solutions.
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4 – 6 November 2014Barcelona, Spain
Integrating Dynamics & eCommerce David Walsh, CEO & FounderKees Brussen, CTO
Agenda
• Introduction• Key elements of a successful integration• Why & How• Integrating with AX• Case Studies• Q&A
About…
Omni-channel commerce
• Customer in driver seat
• Uniform information, channels in sync
• Experience & customer journey driven
• Shared profile• Shared stock• Social integration• Customer service
Key elements
Why integrate?
Better processes GrowHappy customers
Integrating with Dynamics AX
• Web services• XML• Synchronously • A-synchronously• API
• Master data management• External, file based• App framework, through Windows Azure
Case study: KNHS
Dutch Royal Equestrian Federation
210.000+ members7000+ events900.000 starters
Multiple touch pointsSelf service & eCommerce
KNHS - InfrastructureMember/
organisation
Owned channels
Web and app
Staff, members, organisations / associations
HTML5 web portals + app framework
KNHS Business solutionMicrosoft Dynamics AX + Dynamics for Membership
External channelsWeb shops
One integrated system
HTML5 web portals
Owned & external eCommerce
Lower operational costs
Lower workload
Flawlessadmin
Q&AAny question?
Thank you
Come and see us on Stand #23!
www.crimsonwing.com