social media effect

1

Phones are no longer just for making calls. TV sets no longer pull in content just from antennas, satellites or cables. ［ 1 ］

The media world has changed.

2

One of the most essential part of media is social media.

3

Current examples of social media platforms include social networking sites like Facebook, photo sharing sites like instagram, snapchat ， video sharing sites like YouTube, business networking sites like LinkedIn, micro blogging sites like Twitter, and numerous others. Social media sites are inexpensive and, more often than not, completely free to use. ［ 2 ］

4

The current study identifies ten uses and gratifications for using social media. ［ 3 ］

social media

useful & joyful

5

according to the research

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-social interaction （ 88% ） -information seeking （ 80% ）-pass time （ 76% ）-entertainment （ 64% ）-relaxation （ 60% ）-communicatory utility （ 56%)

-convenience utility(52%)

—expression of opinions(56%)

—information sharing(40%)

[3]7

Uses and gratifications theory is relevant to social media because of its origins in the communications literature. ［ 4 ］

8

Social media is a communication mechanism that allows users to communicate with thousands, and perhaps billions, of individuals all over the world . ［ 4 ］

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The basic premise of uses and gratifications theory is that individuals will seek out media among competitors that fulfills their needs and leads to ultimate gratifications. [5]

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Social media is also used as

A marketing method

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Recent research has shown that 88 percent of marketers are using social media and that they are spending over $60 billion annually on social media advertising. [7]

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Social media includes a multitude of sources of online information that are created, circulated and used by consumers to educate one another about products, services, and brands available in the marketplace. [6]

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Obviously ，social media

brings convenience

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HOWEVER

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Social media do somehow effects people in a negative aspect.

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Studespending nts neglect their studies by time on social networking websites rather than studying or interacting with people in

person. Actively and frequently participating in social networking can negatively affect

their grades or hamper their journeys to their future careers. 

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People are spending a lot more time consuming media – 21 per cent more, according to the researchers. [8]

18

PHUBBING19

What’s more,study found that teens who are on social media for more than two hours a day, a full one-quarter of students in the study, report poor self-rated mental health, psychological distress, suicidal ideation or unmet need for mental health support. [9]

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Various health bodies recommend children and adolescents limit their screen time to two hours

a day, something that is increasingly difficult especially with cellphone-carrying teens for

whom social media is a fully integrated part of their lives. [9]

21

Social networking is not necessarily bad for teens, he said, "but it depends

on how we use it and kids need to know how to use

it safely." [9]

22

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1.http://kaboompics.com/download/1187/b8312d2dab7e91fdef84f67e30941224

2.http://image.baidu.com/search/down?tn=download&word=download&ie=utf8&fr=detail&url=http%3A%2F%2Fwww.zesmob.com%2Fwp-content%2Fuploads%2F2016%2F02%2Ftd-20160219.jpg&thumburl=http%3A%2F%2Fimg4.imgtn.bdimg.com%2Fit%2Fu%3D1206924254%2C1394571836%26fm%3D21%26gp%3D0.jpg3.http://kaboompics.com/download/1084/002d860cc21d0ab584a0e7f0dd3a9d4

4.screencapture from my phone5.http://kaboompics.com/download/1638/9fef0a72e839c0d644910adad3abd603

6.https://picjumbo.com/wp-content/themes/picjumbofree/run.php?download&d=HNCK2304-1.jpg&n=instagram-app-login-splash-screen-logo-on-iphone7.http://kaboompics.com/download/1668/5b3bf4389318384e5ab760ab91faaec9

8.https://picjumbo.com/wp-content/themes/picjumbofree/run.php?download&d=HNCK8384.jpg&n=man-browsing-on-his-iphone9.http://kaboompics.com/download/1393/74597a9c60c0a04fe4288a13a1f9ff55

10.https://picjumbo.com/wp-content/themes/picjumbofree/run.php?download&d=HNCK2404.jpg&n=young-woman-holding-her-iphone-in-leather-case11.https://picjumbo.com/wp-content/themes/picjumbofree/run.php?download&d=HNCK0906.jpg&n=girl-checking-tumblr-on-her-macbook-pro

12.https://picjumbo.com/wp-content/themes/picjumbofree/run.php?download&d=HNCK9364.jpg&n=light-night-traffic-in-the-city13.https://picjumbo.com/wp-content/themes/picjumbofree/run.php?download&d=HNCK2010.jpg&n=girl-taking-a-photo-of-her-food-with-iphone

14.http://kaboompics.com/download/1622/21354e8024a4260d693a0c258fb366d815.http://kaboompics.com/download/1604/08b15e0d81402922677ace324d91afcb16.http://kaboompics.com/download/1282/87c37e1d70083042462c9ad960e15f5e

17.https://picjumbo.com/wp-content/themes/picjumbofree/run.php?download&d=HNCK2010.jpg&n=girl-taking-a-photo-of-her-food-with-iphone18.http://kaboompics.com/download/1520/3dfbf3b3c53c9a8744f6d0572b9158cf

19.http://image.baidu.com/search/detail?ct=503316480&z=0&ipn=d&word=%E4%BD%8E%E5%A4%B4%E6%97%8F&step_word=&hs=0&pn=157&spn=0&di=148370041600&pi=0&rn=1&tn=baiduimagedetail&is=0%2C0&istype=0&ie=utf-8&oe=utf-8&in=&cl=2&lm=-1&st=undefined&cs=1490956978%2C624806281&os=3815918615%2C3184636850&simid=3585392039%2C357082434&adpicid=0&ln=1963&fr=&fmq=1478101516762_R&fm=&ic=undefined&s=undefined&se=&sme=&tab=0&width=&height=&face=undefined&ist=&jit=&cg=&bdtype=0&oriquery=&objurl=http%3A%2F%2Fwww.123renren.com%2Fupload%2F201409%2F812%2F20140918110435486.jpg&fromurl=ippr_z2C

%24qAzdH3FAzdH3Fooo_z%26e3B8dn6jg6jg_z%26e3Bv54AzdH3F7fj6i54jAzdH3Fb8dAzdH3Fgbdnlc_z%26e3Bip4&gsm=96&rpstart=0&rpnum=020.http://kaboompics.com/download/1093/fc3f7f1f6bb1060fdf29233e8d2fe374

21.http://kaboompics.com/download/1393/74597a9c60c0a04fe4288a13a1f9ff5522.https://picjumbo.com/wp-content/themes/picjumbofree/run.php?download&d=HNCK1218.jpg&n=night-owl-man-working-on-computer-at-night

23.https://picjumbo.com/wp-content/themes/picjumbofree/run.php?download&d=P1000514.jpg&n=photographer-designer-office-workspace-setup-from-above

IMAGES

REFERENCE

1.Four ways Canadians are consuming media differentlySUSAN KRASHINSKY - MARKETING REPORTERThe Globe and Mail2.Anita Whiting, David Williams, "Why people use social media: a uses and gratifications approach", Qualitative Market Research: An International Journal, Vol. 16 Iss: 4, pp.362 - 3693.Anita Whiting, David Williams, "Why people use social media: a uses and gratifications approach", Qualitative Market Research: An International Journal, Vol. 16 Iss: 4, pp.362 - 3694.Williams, D.L., Crittenden, V.L., Keo, T. and McCarty, P. (2012), “The use of social media: an exploratory study of uses among digital natives”, Journal of Public Affairs, Vol. 12 No. 2, pp. 127‐136.5.Lariscy, R.W., Tinkham, S.F. and Sweetser, K.D. (2011), “Kids these days: examining differences in political uses and gratifications, internet political participation, political information efficacy, and cynicism on the basis of age”, American Behavioral Scientist, Vol. 55 No. 6, pp. 749‐764.6.Murugesan, S. (2007), “Understanding Web 2.0”, IT Professional, Vol. 9 No. 4, pp. 34‐41.7.Gil‐Or, O. (2010), “Building consumer demand by using viral marketing tactics within an online social network”, Advances in Management, Vol. 3 No. 7, pp. 7‐14.8.Teen Researchers Defend Media Multitasking; Doing Homework With Music, Texts, Tweets Works Better for SomeReddy, Sumathi. Wall Street Journal (Online) [New York, N.Y] 13 Oct 2014: n/a.9.Teens’ poor mental health linked to social media usePayne, Elizabeth. The Ottawa Citizen [Ottawa, Ont] 08 Aug 2015: A.1.