Wang Wang Radio

7/29/2019 Wang Wang Radio

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WANG WANG

RADIO


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OBJECTIVES OF WANG WANG RADIO

To set up a nationwide and highly interactive multi media platformanchored on satellite radio technology, and reinforced through aninternet website, Social Networking, and SMS/MMS.

To develop a popular multimedia brand associated with goodgovernance advocacy, corporate social responsibility, citizensparticipation, and of Philippine arts and culture advocacy.

To develop and popularize a multimedia format primarily of music(OPM), mixed with edutainment-education done in entertainment

manner (including giving of awards, rewards, gaming mechanics,and audience participation in news and entertainment programs)


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OBJECTIVES OF WANG WANG RADIO

To maximize the potential of satellite radio, the internet, and

SMS/MMS to get citizens and local government officials to

engage, learn, and get entertained during office hours not

traditionally penetrated by mainstream radio and TV.

To penetrate and dominate the uncontested marketplace of

piped in music in public places especially municipal halls and

barangay halls with the internet and SMS/MMS as additional

touch points for target markets to engage.


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IMAGINE THE

POSSIBILITIES

EDUTAINMENT

Hard Core OPM format ( vs. all other radio stations)

On line auditions and entry in contests (singing, MTVs, photo contests,

essay contests, art contests, stand up comedy, drama, debates,speeches, etc.) before actual airing of winners. Extensive use of twitter,facebook, blogs, sms/mms in screening and judging of contestants.

Actual airing of contests with on line auditions as momentum

Post contest events and tours of selected media outlets and LGus

Twitter and blog posts of OPM and Filipino artists and public servants


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IMAGINE THE

POSSIBILITIES

NEWS AND PUBLIC AFFAIRS

Monday Flag Ceremony with various artists singing the National Anthem and thePresident or his representative addressing the bureaucracy down to the barangay level.

Live Broadcast of Bidding of Multi-billion peso contracts

LGUs learn Good Governance Best Practices through live and downloadable content

Instant Feedback to National officials through phone patches/ text/email/chat.

Citizens participation in news gathering and reporting through radio, website, SMS,MMS.

Information and resource generation for calamities/disasters and appeals fordonation/assistance to the poor


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THE AUDIENCE

A nationwide public address system primarily through the DILGinfrastructure (1,400 municipalities + 14, 000 barangay halls) = 15,400 sites

Estimated footprint for Municipalities: 200 people/day x 1,400municipalities = 280,000 people/day

Estimated footprint barangay level: 20 people/ day x 14,000 barangays =280,000 people/day

The primary audience 1: LGU officials and National Agencies present atthe LGU level.

The primary audience 2: Constituents in and around the municipal hall orbarangay hall and regional/local offices of national agencies.


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THE TECHNICAL

PARAMETERS

Wang wang radio will be through a radio studio set up and webcast

through a dedicated internet leased line

The leased line will hook up with the Dream Satellite TV/Radio facilities inClark. The Satellite system will distribute all over the Philippines

An interactive website to serve as the primary touch point for audience

participation in the edutainment and news/public affairs programs


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THE TECHNICAL

PARAMETERS

Has easy listening Original Pilipino Music (OPM) piped in music mixed

with Good Governance news and public affairs

Will initially roll out between 8:00 am 5:00 pm working hours (with theoption of being 24 hours if municipalities have sound system located

outside the buildings). The 8:00-5:00 airing time for radio is traditionally

weak in terms of radio penetration rate. The website will ensure 24/7

participation of audience.


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THE TECHNICAL

PARAMETERS

Technical set up for the municipalities and the barangays forfree

ROI will be through advertisements spread over a 5 yearperiod (Term of President Noynoy Aquino)

Can be set up to have certain music and news time slotsaccording to dialect (Taglish, Ilokano, Bisaya, Cebuano,Ilonggo)

Can do remote/location live feeds through cellphonespatched to Wang Wang Radio studio.


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THERE ARE ALREADY

SIMILAR PIPED IN MUSIC

SET UPS:

Rai Rai Ken Radio (Japanese Restaurant)

Shakeys radio

Caltex Radio

Business establishments in the US and Canada, especiallymall and super market chains. The supplier is Sirius-XM

satellite radio with a subscriber listenership base of 20

million subscribers in the US.


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THERE ARE ALREADY SUCCESSFUL RADIO

STATIONS/PRODUCTION MIXED WITH INTERNET/SMS/MMS)

BBC World Service Radio

Connection Haiti-successful 20 minutes daily program for disaster assistance after the Haitiearthquake. The program used traditional radio (FM), satellite, social media, sms/mms.

The Day that Lehman died: Explaining the catastrophic impact of the crash of the worlds

financial market to ordinary people.

Dying to Give Birth: the hardships of poor women giving birth and losing their lives or that oftheir children.

Flexible Friend or Foe (Tinderbox Production)-an audio documentary about the ill effects ofcredit cards.


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Voice of America-Bai Jie-humorous format on the difference of Americanand British English

Radio Netherlands Worldwide-Downs But Not Out, a compellingaudio documentary of a persons bout with downs syndrome, includingchallenges to having a sex life.

Shree FM (Sri Lanka)-Listeners who put I am a Shree FM listener infront of their houses are given the chance to win 1 weeks worth ofgroceries. Communities which pool the number of signs are given the

opportunity to win and get Shree Radio to construct community halls.


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Czech radio- A boy and the stars an audio documentary of ajewishboy who died in the gas chambers in World War II and his fascinationwith space and space travel.

RFE//RL- a radio docnenatary about prisoner exchange betweenAfghan and Tajik prisoners

Radio Taiwan International: Story of death row inmates


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WANG WANG RADIO

CORE PROGRAMS

Radio:

Easy Listening OPM Piped In Music

(8am-5pm Mondays to Fridays)

Wang Wang Edutainment News and

Public Affairs Programs


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WANG WANG RADIO

CORE PROGRAMS

Wang Wang Radio Website:

Citizens online entries to contests

Citizens online reporting of goodgovernance news and exposes.

Downloadable edutainment materials

(speeches, audio books, powerpoints,

etc.)

Links to youtube/facebook/twitter


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REVENUE STREAMS

Radio Ads

Internet Ads

Events (sponsorships)

Guestings and interviews (Pay Before

Broadcast)


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SAMPLE COMPUTATION OF

WANG WANG RADIO AD RATES

30 spots per hour (30 seconds per spot) x 9 hours x 20 days x 12months x 5 years = 324,000 spots covering 15,400 sites.

At P77 million pesos (P5,000 per set up ), thats P237 per spot.

At 100 million pesos (77 million pesos capital outlay plus P23 millionopex for 1 year) thats P309 per spot.

We can have additional spots if we go more than 9 hours

(separate or bundled ad rates for website)


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SAMPLE AD RATES OF

OTHER STATIONS USING

TRADITIONAL BROADCAST

FACILITIES (30 SECONDSPOTS)

Inquirer radio: P2,500 + VAT

DZMM: P13, 910 to P17,900 + VAT

Bombo Radyo Kalibo: P720 + VAT (cheapest)

Bombo Radyo Iloilo P5,400 + VAT (most expensive)

Radio Mindanao Network (RMN) Ormoc: P2,000+ VAT(cheapest)

RMN Cebu: P15,000 + VAT (Most Expensive)

RMN Davao: P7,000 + VAT (Midrange)


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SOME IMMEDIATE

DECISION POINTS

30 to 45 days waiting time for set up boxes and smart cards

from suppliers

Roll Out Period (4 to 5 set ups per day per contractor)

Media Launch (PR)Test Broadcast

Broadcasting Facilities

Pre Selling of Spots

Crew and Talents


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THANK YOU

Documents

Wang Wang Radio