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Why you should use
social mediaAisling Foley Marketing
Marketing consultant for B2B tech companies
www.aislingfoley.com
B2B companies
Technology companies
Software companies
Start-ups with B2B focus
www.aislingfoley.com
Your customers are using it
Informally interact with customers and
prospects
Supports company brand
Gives company an online voice
Join in in conversations related to your
products
Create brand awareness
Acquire new customers
www.aislingfoley.com
Twitter 2013 survey
Sales: 72% are more likely to purchase from you
after following
Reach: 70% will retweet if they like your content
Word of mouth: 82% are likely to recommend an
SME they follow to friends
www.aislingfoley.com
Account profiles (Facebook About, Twitter bio)
indexed and help improve search results
The more social media accounts including co
URL, the more external links will point to your
website
Twitter- search engines look at how many
people you follow, how many follow you
This can add some weight to a listing in regular
(organic) search results
Friends and followers are important
Your authority becomes reflected in theirs
www.aislingfoley.com
Keywords in tweets can improve ranking
Topic focus and relevance are important –
become authoritative in niche topic, even with
low follower number
Public posts on Google Plus are treated by
Google as any other web content and indexed
for search
Crawled and indexed by Google immediately
Studies show a powerful correlation between
search rankings and the number of Google
+1’s received
www.aislingfoley.com
Aisling Foley Marketing blog
Why you should use social media
Hubspot blog on Google Plus for SEO value
www.aislingfoley.com
Marketing consultancy for tech companies
Planning and strategy
Marketing communications planning and implementation
Training and mentoring
Marketing audit
Investor pitches Brochures
Website redesign Copywriting and messaging
Newsletters Social media and blogs
PR Analyst relations
www.aislingfoley.com
+353 87 918 2986
