Growth Hack Marketing in B2B Tech Business

B2B is Online Shopping

Vendors contacted after 57% of the Process is Done

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Zero vendor assistance wanted

Unassisted buying with vendor support only if needed

B2B suyers that do Online search

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Industry media, blogs

User Reviews

Online Search

Business websites

B2B Buying Process Today

Shortlist:

1. Vendor 12. Vendor 23. Vendor 3

What would a Growth Hack marketer do?

Dumb-proof Your Messaging

• Start from “Why?”• Key Benefits • Competitive positioning•Quantified economic value - €• Easy to Understand!

Publish Content – A Lot!

•Buyer Journey •Answer all Questions•All channels• Frequently – 1…4/month•Publish industry content

Rank to the 1st Page!

•Search optimize Website and Content•Link building•No cute cat videos - Industry content •AdWords are Ok

Link Building

• Internal and External• Referring Domains • Backlinks • Domain Rating

Your Website

Company’s content published on external media sites with backlinks.

Content published on the company’s website

Outbound links are also recommended.

Industry Content & PR SEO Boost

Content marketing for 8 Months – No PR

PR campaign – Two Industry Articles with Links

Multi-language Content

•Differentiate•Wider audience•Local medias•Cheaper search keywords!

Website Landing Experience

• Forget about Contact us forms! •Provide useful, educating and convincing content •Don’t forget the Contact us form!

Conclusions

Your Content must Do the Selling!

• Get the Basics Right first• Avoid the cheap-pizzeria effect•No cute Cat videos!• PR for SEO Boost• Aim at the 1st Page

Attending MWC 2019? Get a Grip on the Visitors Before the Show –

Check our PR offer here: www.gripmarketing.io/mwc2019

For any questions or inquiries, please contact Mikko Nurmimäki

mikko@gripmarketing.io040-1504435