Growth Hack Marketing in B2B Tech Business
B2B is Online Shopping
Vendors contacted after 57% of the Process is Done
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Zero vendor assistance wanted
Unassisted buying with vendor support only if needed
B2B suyers that do Online search
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Industry media, blogs
User Reviews
Online Search
Business websites
B2B Buying Process Today
Shortlist:
1. Vendor 12. Vendor 23. Vendor 3
What would a Growth Hack marketer do?
Dumb-proof Your Messaging
• Start from “Why?”• Key Benefits • Competitive positioning•Quantified economic value - €• Easy to Understand!
Publish Content – A Lot!
•Buyer Journey •Answer all Questions•All channels• Frequently – 1…4/month•Publish industry content
Rank to the 1st Page!
•Search optimize Website and Content•Link building•No cute cat videos - Industry content •AdWords are Ok
Link Building
• Internal and External• Referring Domains • Backlinks • Domain Rating
Your Website
Company’s content published on external media sites with backlinks.
Content published on the company’s website
Outbound links are also recommended.
Industry Content & PR SEO Boost
Content marketing for 8 Months – No PR
PR campaign – Two Industry Articles with Links
Multi-language Content
•Differentiate•Wider audience•Local medias•Cheaper search keywords!
Website Landing Experience
• Forget about Contact us forms! •Provide useful, educating and convincing content •Don’t forget the Contact us form!
Conclusions
Your Content must Do the Selling!
• Get the Basics Right first• Avoid the cheap-pizzeria effect•No cute Cat videos!• PR for SEO Boost• Aim at the 1st Page
Attending MWC 2019? Get a Grip on the Visitors Before the Show –
Check our PR offer here: www.gripmarketing.io/mwc2019
For any questions or inquiries, please contact Mikko Nurmimäki