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Knowing what key metrics to measure socially is essential to your marketing success. Travel and tourism pros use these metrics to integrate social and traditional marketing to measure reputation, relationships and referrals.
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What to Measure
Catherine Heeg
Social Media
Measure & Monitor
96% measure number of fans and
followers, 89% measure traffic, 84% measure mentions, 55% track share of
voice, and 51% track sentiment. (Source: Awareness, Inc.)
Plan
Repurpose
Customize
Measure
Measurement tactics
Emphasis on pure financial metrics is waning
Source: http://w
ww
.forbes.com/sites/daviatem
in/2013/12/03/dont-waste-m
oney-make-your-social-m
edia-advertising-sm
arter-more-original-m
ore-effective/
6 Key Metrics to Measure
#1Gross Views
http://searchenginew
atch.com/article/2067457/6-Key-M
etrics-for-a-Social-Media-M
easurement-D
ashboard-Best-of-SEW-2010-4
FacebookPage ViewsPaid Reach
Blog Instagram
You-Tube
Channel viewsTwitterFollowers
Followers
6 Key Metrics to Measure
#2Connections
FacebookFansPost likes
BlogSubscribers LinkedIn
You-Tube
Subscribers TwitterRetweets
Group comments
Re-Pins
6 Key Metrics to Measure
#3Audience Engagements
FacebookCommentsShares
BlogComments LinkedIn
You-Tube
CommentsTwitter@ mentions
Post comments and shares
Comments
6 Key Metrics to Measure
#4Social Media Referrals
Website
Web analytics
Referrals
6 Key Metrics to Measure
#5Social Media Conversions
Value
Measure Social Conversions
Total Conversions
6 Key Metrics to Measure
#6My Engagements
FacebookPinterest
Blog LinkedIn
You-Tube Twitter
Google+ Instagram
YOUR own activity
YOUR Metrics to Measure
Custom metrics for your business
Your Goals
Your custom measurements
Growth
Build your BizTravel, Tourism and Hospitality pros, join the conversation and grow your
business. Click below for more social media
knowledge for our industry.
Catherine J. HeegCustomized Management Solutions
Phone: 403 726 0171 Fax: 403 726 [email protected] cmsspeaking.com
www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg
Facebook.com/CustomizedManagementSolutionsPinterest.com/CatherineHeeg
Knowledge without Action is like no Knowledge at all.
Unknown
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