Embed Size (px)
DESCRIPTION
Citation preview
50 Marketing Metrics That Matter—Do You Measure Up?
Devin ParkerSr. Director of Enterprise SolutionsDomo
Tom McConnonSr. Director of Product Marketing@tmcconnonDomo
Today’s Presenters
Improving Decisions
49%
of marketers cite the use of analytics to guide marketing decisions as the biggest weakness of their marketing organization.
Poll Question #1
What is your biggest challenge with marketing metrics?
1. They aren’t found in a single location2. They require a lot of manual upkeep3. They don’t answer the right
questions4. The data isn’t trustworthy
KPI Breakdown
1. By Objective1. Tracking
2. Analysis
3. Return
2. By function1. Web analytics
2. Email
3. PPC/Display
4. SEO
5. Social
6. PR
7. Events
8. Management
Tracking KPIs
Tracking KPIs
Web Analytics
PPC/Display
SEO
Social
Events
Management
PR
Tracking KPIs
Web Analytics
PPC/Display
SEO
Social
Events
Management
PR
Tracking KPIs
Web Analytics
PPC/Display
SEO
Social
Events
Management
PR
Tracking KPIs
Web Analytics
PPC/Display
SEO
Social
Events
Management
PR
Tracking KPIs
Web Analytics
PPC/Display
SEO
Social
Events
Management
PR
Analysis KPIs
Analysis KPIs
Web Analytics
PPC/Display
SEO
Social
Events
Management
PR
Analysis KPIs
Web Analytics
PPC/Display
SEO
Social
Events
Management
PR
Analysis KPIs
Web Analytics
PPC/Display
SEO
Social
Events
Management
PR
Analysis KPIs
Web Analytics
PPC/Display
SEO
Social
Events
Management
PR
Analysis KPIs
Web Analytics
PPC/Display
SEO
Social
Events
Management
PR
Analysis KPIs
Web Analytics
PPC/Display
SEO
Social
Events
Management
PR
Analysis KPIs
Web Analytics
PPC/Display
SEO
Social
Events
Management
PR
Return KPIs
Return KPIs
Web Analytics
PPC/Display
SEO
Social
Events
Management
PR
ROI Diminishing
Returns
via fourthsource.com
Poll Question #2
How quickly could you calculate your ROMI?
1. On demand—it’s at my fingertips2. Under an hour—I’ve got all the pieces3. In a day—I’d be waiting on some
reports 4. In a week—things are a bit messy here
The Domo Solution
The Domo Solution
Brings all your data into a single view.
The Domo Solution
Delivers information in real time.
The Domo Solution
Scales with new data sources.
The Domo Solution
Provides one version of the truth.
The Domo Solution
Puts you in the driver’s seat.
The Domo Solution
Contact our team to see a demo.
www.domo.com/marketing
801.805.9500
