Whatis

Digital Marketing Strategy?

YOUR

With the growing use of multimedia devices, more and more people are exploring the potentials of digital marketing. As a result online stores today have more users then before checking for their products and fueling the competition among the online store owners.

So here in this presentation, we will be helping you to find out your most important KPIs, to work upon them, to optimize them so that you can improve and increase your ROI.

1. Website Design

One of the most important factors for increasing you sales and ultimately your profit is to have an attractive website design. The looks always matter. Therefore make sure that you have a website which can easily attract customers.

Factors like U.I, initial design analysis and proper implementation of wireframes makes sure that you have a proper design for your website.

2. Mobile

Sites which are not mobile optimized are the ones who face maximum loss. Even big brand at times feels the heat if its website is not optimized for the mobiles. Therefore it is mandatory that the website is optimized for the all the key devices contributing to the traffic in order to increase your ROI.

3. Application Development

The future of digital marketing is going to be dominated by the use of applications. Apps are more like your virtual identity in the digital world. It enables you to get connected to your customers directly and interact with them. Therefore for building an authoritative existence on internet it is important that you have your apps present in the market.

4. Search Engine Marketing

Although a lot has been rumored about the credibility of the search engine marketing but still if it’s used in the proper way, it can prove to be one of the biggest contributors for the revenue of your business.

5. Social Media

Creating a strong social background is important for your business to grow. 76% of the business owners say that social media is an important part of their marketing strategy. Marketers who have a robust social media strategy integrated to their core marketing strategy have an improvement of as high as 130% in their revenue.

6. Paid Media

Although paid media sources like ppc campaigns for Google, Yahoo and Bing are costly to spend upon but lately they have become a major factor for increasing the sales for your business. Not only they help in increasing the sales but at the same time they help in boosting the traffic for your website.

Brought to you by:

KOL Limitedhttp://www.kollimited.com/