Using Social Media to Engage Your MUWAA Alumni Chapter
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Engaging Your Alumni Members Online Using social media to build your chapter and constituency groups #TheW #LongBlueLine #MUWAA www.muw.edu MUW Alumni Association Chapter Development Workshop Jan. 24, 2014 Elizabeth Whittington
Using Social Media to Engage Your MUWAA Alumni Chapter
1. Engaging Your Alumni Members Online Using social media to
build your chapter and constituency groups #TheW #LongBlueLine
#MUWAA www.muw.edu MUW Alumni Association Chapter Development
Workshop Jan. 24, 2014 Elizabeth Whittington
2. Social Media Facebook Social media is the social interaction
among people in which they create, share or exchange information,
ideas, pictures and videos in virtual communities and networks.
Twitter Pinterest LinkedIn YouTube, Vine, Vimeo Instagram,
Snapchat
3. Facebook Diversity: 71% of online users are on Facebook
Access: Most people check Facebook multiple times a day
Connectivity: Tagging, Pages, Groups, Hashtags
4. Facebook
5. Goals of Social Media Increase online engagement between
members Increase attendance at your chapter events Increase active
membership for your chapter Increase attendance at Homecoming and
other MUW-related events Promote W initiatives scholarship giving,
MUWAA membership, Welty Weekend, Shakespeare Festival, recruiting
new students
6. Increase Active Membership Facebook Groups Set up group Open
or Closed Choosing photo header Add members MUW staff Allow members
to invite Encourage interaction Create events Jackson, Miss.
Mid-South
7. Increase Online Engagement Outside Group Photos with tags,
hashtags #TBT Throwback Thursday of photos from college, previous
Homecomings Encourage sharing photos of W meetups, use hashtags
#TheW #Longblueline, chapter mentions Tag people, MUW social media
accts for re-shares Inside Group Alumni highlights of certain
members Profile executive members Encourage sharing of past photos
and memories, questions Consistent spontaneity Set up a calendar,
schedule posts or take turns having multiple people responsible for
posting and encouraging conversation
8. Increase Attendance at Chapter Events Create Facebook events
to coincide with email and paper invitations from the W Invite
Alumni staff to join online event to help with RSVP Encourage
members to ask questions, tag others, share about the event,
carpool During events, encourage one or more members to be the
social media historian take photos, tweet, tag W social media
accounts both inside and outside group Social media scavenger hunt
to encourage posts during event
9. Increase Attendance at Homecoming Encourage members to share
that they are attending, join the MUW Homecoming Facebook event,
invite others Encourage room shares and carpooling discussions
Discuss attending specific events such as reunion dinners, social
club reunions Silent auction chapter gift basket items, table
sponsorships Post pictures from previous years MUW Homecoming
Weekend, March 26-29, 2015
10. Increase Social Media Engagement Tap a few involved, social
media savvy members to lead conversations, promote events, ask
questions, etc. Tools for social media engagement: Canva.com
creates shareable images for event invites, alumni highlights, etc.
Hootsuite.com, Buffer.com: schedule social media posts Facebook
Pages App (mobile shares)
11. Points to Remember Consistent spontaneity Diversify
Different members should be posting content Post different forms of
content images, photos, videos Post on different topics, doesnt
necessarily have to be W- focused all the time Be respectful and
know when to take conversations offline Do we want an online group
for chapter and constituency group leaders to share ideas for
social media engagement?
12. Be Social Facebook it! Share! Hashtag! Go be fruitful and
socialize. elizabeth.whittington @eyoste @eyoste
In/elizabethwhittington [email protected]