Twitter for Business: Start Flying Liz Townsend and Suzanne Bellenger

15 July 2014, Lythe Hill Hotel

Twitter Profile

Twitter stats

• 15m UK users

• 44% never tweet, just read

• 80% use it via mobiles

• 80% of engagement on Twitter is clicking links

Dimensions

Handle: 15 characters

Name: 20 characters

Bio: 160 characters

Profile Image: 400 x 400 pixels

Header Image: 1500 x 500 pixels

Twitter Bio

• 160 characters

• Use keywords

• Show personality

• Keep it casual

• Use humour (if appropriate)

• Consider including location

• Consider including hashtags

Images

Profile Picture

• 400 x 400 pixels

• Photo or logo

Header Image

• 1500 x 500 pixels

• Show your business

What Companies tweet about

88% Company news & updates

40% Offer customer service

28% Sales deals & offers

10% Job information

Tweet layout

• For best response, tweets are set out as:

MessageShortened

LinkSource (via) #Hashtag

Common abbreviations

• RT Retweet

• #FF or #FollowFriday (recommendations)

• OH Overheard

• TMB Tweet me back

• PRT Please retweet or partial retweet

• MT Modified tweet

• TY Thank you

• ^SB Initials of person who has tweeted

• Tweeps Anyone using Twitter