Social Media: Twitter

Learn the basics and get the tools that you need

Tuesday, August 9, 2016

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Today’s Presentation

1. Handouts in folders.

2. What to post.

3. Avoid pitfalls.

4. Share your good news!

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Handouts in Folders

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Quick Reference Guide

• Terminology.• Remember When You Tweet.• Number of Characters.• Teamwork.• Retweet @browardschools.

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Hashtags

• What is a Hashtag?• How to Refer to BCPS.• How to Refer to the

Superintendent.• Popular Hashtags.• #BCAASports.

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What if I Made a Mistake?

• Delete and repost.

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What if I’m Not on Twitter?Five steps to create an account:

1. Visit twitter.com.

2. Select your username.

3. Add your profile and header images.

4. Add a description.

5. Follow @browardschools.

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How Can I Get the Most Out of My Posts?• Use photos from athletic events (students must have

signed releases on file). • Include the name of the event in your tweet. • Include statistics or important points about your sporting

events.• Show training opportunities.• Thank and recognize staff. • Add your principal’s handle or school’s handle. • Add your local city’s handle.

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Avoid Pitfalls

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Never use a simple password. Include:

• Letters• Numbers• Symbols

Passwords

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Posts on social media are public record and follow public record regulations.

• Public Records Guidebook:http://browardschools.com/SiteMedia/Docs/web/PIO/PRR_Guidebook_draft13.pdf

• Public Records Brochure: http://browardschools.com/SiteMedia/Docs/web/PIO/Public_Records_Brochure_v2.pdf

Public Record

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• Social Media Guidelines: http://www.browardprevention.org/wp-content/uploads/2013/10/BCPS_SocialMediaUseGuidelines_Final.pdf

Social Media Guidelines

Share Your Good News!

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BCPS Shines

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BCPS Shines

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BCPS Shines

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BCPS Shines – Submit to MarCommbrowardschools.com/marcomm

• Click on the PIO Request Form.

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Office:754-321-2305

Email: maria.gebhardt@

browardschools.com