Slide 1

Twitter Basics for Alliance LeadersDebbi RicksAMA Alliance Social Media Managersocialmedia@amaalliance.org

1`. Twitter Basics for Alliance LeadersWelcome to our session today on Twitter Basics. Im Debbi Ricks, AMA Alliances Social Media Manager and Im here to help you get started using Twitter. If you are new to Twitter, you might be hesitant to get started because Twitter uses new terminology, quirky symbols and strange and shortened links. Today we are going to get you started Tweeting by helping you understand the basics. Twitter is a social channel where have to just do it to understand it.10-11-14

What is Twitter?

Twitter is a microblogging channel for quickly sharing sound bites that ask Whats Happening? in real time.It is an easy way to discover the latest news related to subjects you care about.Twitter is a highly public network designed to share information where everybody can see your posts.

2. What is Twitter?Twitter has been described as an always-on, information network. It is a microblogging channel that is a combination of instant messaging and blogging. Twitter is designed to help you find out Whats Happening in real time.

On Twitter you can become as engaged as you see fit and communicate however much or little you feel comfortable with.Twitter is a highly open public network designed to share information where everyone can see your posts. Posts are public and searchable. The purpose of Twitter is to share information with the public, unlike channels such as Facebook, where you can hide your posts and photos from other people and restrict viewing to only a few users. You can protect your tweets, but that defeats the focus of this public channel.

What is Twitter?Content

Twitter is a channel designed for sharing thoughts, news and other information quickly in real time.Content can include short statements, questions, links, photos and videos.

There is no liking or commenting, just updating

3. What is Twitter? ContentTwitter is a channel designed for sharing thoughts, news and other information quickly in real time.

Its about sharing things that your followers might find useful, interesting, or entertaining like posts with a link, quotes, stats, facts, tips, photos or videos.

There is no liking or commenting on the posts so you dont create the clusters of conversation that you see on other social networking sites.

Posted messages are called tweets

Twitter if one large network for delivering tweets to people.

Basic Twitter LanguageTweet

4. Basic Twitter Language TweetOnce you set up your profile page on Twitter, you and can send out your updates. Each message you send out to your followers through Twitter is called a tweet. A Tweet is an expression of a moment or idea in 140 characters or less (including spaces). It is a good idea, though, to leave off at least 20 characters free for people to comment if they share your tweet.

Tweet also works as a verb; you tweet a message. Twitter is one big network for delivering tweets to people.

Basic Twitter LanguageFollow and FollowersOn Twitter, you follow other usersYou follow them to see their updates Tweets from those you follow are posted directly to your Twitter site.On your site, you only see posts by the people you followYou can respond to tweets from those you follow but they may not see it or respond.When someone subscribes to your posts, they are "following you" and they become one of your followersAnyone on Twitter can follow or unfollow anyone else at any time with the exception of blocked accounts.

5. Basic Twitter Language Follow and FollowersOn Twitter, you choose to follow other users. You follow them to see their updates. You can choose to follow as many other users as you like. You might want to see news updates from your favorite news station, health updates from the AMA, personal tweets from your co-workers and friends, or you might like to hear from random people you choose to follow who share your passion for a particular topic.

Posts from those you follow are posted directly to your Twitter site.

You only see posts by the people you choose to follow. Their Tweets instantly show up in your timeline and viceversa, your Tweets show up in your followers' timelines.

Social connections on Twitter are not symmetrical that is, even if you follow someone he or she may choose not to follow you back.

Though you can respond to someone elses Tweet it doesnt mean that they will see it or even respond to it since all posts are in real time.

When someone subscribes to your posts, they are following you and they become one of your followers.

5. Basic Twitter Language Follow and Followers "Anyone on Twitter can follow or un-follow anyone else at any time with the exception of blocked accounts.

Basic Twitter Language

User nameThe maximum length of your username is 15 characters. Be creative with your name and keep it short. Remember only 140 characters in a tweet all together.

@username A username is how you are identified on Twitter and is always preceded immediately by the @ symbol. For example, the AMA Alliance is @amaalliance.

Your username is also called your Handle on Twitter

6. Basic Twitter LanguageWhen you sign up for Twitter you create a username. The maximum length of your username is 15 characters. Be creative with your name and keep it short. Remember there are only 140 characters in a tweet all together and your username counts.

A username is how you are identified on Twitter and is always preceded immediately by the @ symbol. For example, the AMA Alliances username is @amaalliance.Your username is also called you Handle on Twitter

A hashtag is any word or phrase immediately preceded by the # symbol.

Hashtags turn words into clickable links that link to all other tweets that share the same hashtag, keyword or topic.

At the AMA Alliance our common hashtags are #amaalliance and for our meetings we use #amaamtg.Basic Twitter Language#Hashtags

7. Basic Twitter Language #HashtagsA hashtag is any word or phrase immediately preceded by the #(pound) symbol.

Hashtags make it easy by turning words into clickable links that link to ALL other tweets that share the same hashtag, keyword or topic.

There are so many Tweets being posted at any given time that wading through them is difficult! Hashtags help solve that problem by making it easy to find what youre interested in.

AT the AMA Alliance our common hashtags are #amaalliance for our general posts and for our meetings we use #amaamtg.

A mention is a way to reference another user by his or her username in a tweet. (e.g. @amaalliance)If you tag a username anywhere but at the start of the tweet, EVERYBODY following you will see that message. A mention is very different from a reply that only goes to the person you are replying to.Users are notified when they are mentionedBasic Twitter LanguageMention

8. Basic Twitter Language Mention If you would like to refer to another person in your tweet, you can Mention them. If you place their @username inside the tweet, everyone will see that they are Mentioned. A mention is very different from a reply that only goes to the person you are replying to.

Basic Twitter LanguageReply A replay is a response to another users Tweet that begins with the @username of the person youre replying to. Reply by clicking the reply button next to the Tweet youd like to respond to.A reply is seen only by the person you replied to and the people who are following both of you.

9. Basic Twitter Language ReplyYou can reply to any tweet by clicking the button on the bottom left. The Reply is seen only by the person who sent the tweet. Likewise, if you create a tweet that you would like to only go to one person, place their username at the beginning of the tweet and it will go only to them.

Basic Twitter LanguageRetweet

RT or R/T stands for retweet.A retweet is a re-posting of a tweet by another user to your own timeline because you found it interesting or informative enough to share with your own set of followers.

Basic Twitter LanguageFavorite

Making a tweet a favorite is a way to bookmark it so that you can read it again at another timeUseful when tweets have interesting links to read laterFavorites are public

11. Basic Twitter Language FavoriteMaking a tweet a favorite is a way to bookmark it so that you can reference it again at another time. Its useful when you see links that you would like to read later. Your favorites are public. Others can tell something about you by the tweets you have favored. Favorating a tweet is similar to Liking a post on Facebook.

Welcome to Twittertwitter.com

12. Welcome to Twitter twitter.comNow that you understand about about the basics behind Twitter, let get started signing up for an account.

First, go to twitter.com.

This welcome page will show up. If you are new to Twitter, you can sign up here to create your account.10-11-14

Join Twitter Today

Enter Personal Information and Create Account

13. Join Twitter TodayThis is where you add your basic informationyour first and last name, the email address you would like associated with this account a password and your username. You can be creative with your user name if you like or just use your name for easy recognition. This is an account I set up for training purposes under the name of AMAA Sample. You may now click create my account.10-11-14

Lets GoStep 1: Were Glad Youre Here

14. Lets Go Step 1: Were Glad Youre HereThere are 5 steps to setting up your Twitter account. Click Lets go! to get started.10-11-14

Lets GoStep 2: What Are You Interested In?

15. Lets Go Step 2: What are you interested in?Twitter will ask you what you are interested in. There are check boxes on the left. Twitter will recommend sites for you in the areas you check. If you dont want any recommendations dont check a box and click Continue.10-11-14

Lets GoStep 3: Suggestions for You

Lets Go Step 3: Suggestions for YouSince we clicked Health, here are some suggestions we were given. I left the x by the AMA and unclicked the other xs. 10-11-14

Lets GoStep 3: Suggestions for You #2

17. Lets Go Step3: Suggestions for You #2To follow this site, click Follow 1 & continue.

We are Following AMA @AmerMedicalAssn

18. We are Following AMA @AmerMedicalAssnWe are now following the American Medical Association whose username is @AmerMedicalAssn.

Select Additional Sites to Follow

Florida Medical Association Alliance@FMA_Alliance

19. Select Additional Sites to FollowWe can now select additional sites to follow that are of interest. The Florida Medical Association Alliance has an active presence on Twitter. Lets put them in the search at the top.

Click to Follow FMA_Alliance

20. Click to Follow: FMA_AllianceTheir site shows up and we can follow them by clicking on Follow.

We are Following FMA Alliance @FMA_Alliance

21. We are FollowingWe are now following the FMA Alliance. Their user name is FMA_Alliance.

Select Additional Sites to Follow

22. Select Additional Sites to FollowLets select one additional site to follow. AMA Alliances own externally focused Physician Family not only has a website and a Facebook page, but we are active on Twitter. Lets follow Physician Family.

Click to Follow Physician Family

23. Click to Follow Physician FamilyAgain, click on Follow

We are Following Physician Family @physicfamilymedia

24. We are FollowingWe are now following Physician Family. Their username is @physicfamilymedia.

Find Additional Sites to FollowOn Sites We Already Follow

on

Choose to Follow AMA Alliance by clicking here.

25. Find Additional Sites to FollowOn the Physician Family site, there are other suggestions that pop up as potential sites to follow. On the Physician Family site, the AMA Alliance is a suggested site to follow. We are choosing to follow the AMA Alliance by clicking follow.

We Are FollowingAMA Alliance @amaalliance

26. We are FollowingWe are now following the AMA Alliance. You will notice the username is @amaalliance.

Lets GoStep 4: Find People You Know from Your Email Lists

27. Lets Go Step 4: Find People You Know You can locate people you already know who are on Twitter by importing their information from your email contacts. If you prefer not to use your email contacts, you can skip this step by clicking skip this step at the bottom right.10-11-14

Twitter Will Load Your Email Contacts

28. Twitter Will Load Your Email ContactsThis is the picture you will see while Twitter is loading your email contacts. Only people with Twitter accounts whose emails coincide with the email you have for them will be loaded.

You Can Add Your OwnContacts to Follow

29. You Can Add Your Own Contacts to FollowIf you choose to manually add people to follow, you can look for them in the search at the top right of the page.

Twitter Will Recommend Who You Might Like to Follow

30. Twitter Will RecommendBased on who you are following, Twitter will give you recommendations on who else you might be interested in following. In this case some recommendations included the San Francisco Medical Society, our own AMA Alliance President-elect, Julie Newman and the South Carolina Medical Association. When you click on Refresh or View all at the top left, other recommendations will show up.10-11-14

Additional Recommendations

Who You Might Like to Follow

31. Additional RecommendationsHere is the next set of recommendations that appeared. The South Carolina Medical Association shows up again along with me, Debbi Ricks, AMA Alliance Social Media Manager and Donna Witty, AMA Alliance Membership Director. By clicking refresh again or View all you will find other potential people to follow.10-11-14

Lets GoStep 5: Confirm Your Account

32. Lets Go Step 5: Confirm Your AccountNow that you have set up some of the basics for your account it is time to confirm your account.

Choose Your First Tweet

A sample tweet pops up and you can use this one or create one of your own.

33. Choose Your First TweetThe next window that will pop up will ask you to choose your first tweet. Two sample tweets are given to you and you can use one of these or create one of your own.

If you will notice, There is a place for a profile picture where the little camera is right now. We want our first tweet to look as good as possible before we announce ourselves to the Twittersphere, so lets skip ahead to edit our profile before constructing and sending our first tweet. 10-11-14

Change Your ProfileBefore Your First Tweet

Add a Header PhotoUpload a Profile PhotoTheme ColorWebsiteLocationBio

34. Change Your ProfileNow is time to add a profile photo, to create a Bio, to create a header if you like and to choose the color you would like displayed with your information. For our training today we will be uploading a profile photo and changing the theme color.

Upload and Place a Photo

Correct Photo Proportion is a square400 X 400 pixels

Upload the photo.

Position the photo and click Apply.

35. Upload and Place a PhotoProfile pictures are in the shape of a square. You may need to adjust your photo to be the correct size, which is 400 X 400 pixels. Once you select your photo, click on Add, or Change a Profile Picture and once its positioned appropriately, click Apply.

Changing the Rest of the Profile Page

Photo UploadedTheme ColorChangedSave Changes

36. Changing the Rest of the Profile PageTo change the theme color click on theme color and make your selection. We have selected the purple theme. Click on Save Changes and youre ready to go.

Back to My First TweetWith Updated Profile Page

37. Back to My first TweetHere is what our profile page looks like now and were ready to go back to our first tweet.

My First Tweet

38. My First TweetWe chose to make our own tweet and typed in Here is my first tweet! Hello Twitter! You will notice that we added the hashtag #myfirstTweet. By clicking on this hashtag, we will be able to see all of the tweets that include it. Check it out on your site.10-11-14

First Tweet on my Site

39. First Tweet on my SiteHere is what our first tweet looks like on our site. As mentioned before, Twitter will continue to recommend other sites for you to follow. 10-11-14

Who Saw My Tweet?The Sites I am Following

40. Who Saw My Tweet?As you can see on our site, we now have one Tweet and we are following 4 people (in this case, organizations.) These four sites received our tweet.10-11-14

Retweeting this Post from the AMA

Click on the retweet button to share the tweet on your site.

41. Retweeting this Post from the AMAOne of the tweets on the AMA site is something that we would like to send to people who are (or will be) following us. We click the retweet button to share on our site.

Retweet to My Followers

44. Retweet to my FollowersIf you are sure youd like to retweet this, click retweet.

Retweeted PostAppears on Our Site

43. Retweeted PostThis is how the tweet appears on our site.

Now that Youre Set UpNext StepsFind People or Organizations to follow

44. Now that Youre Set Up Next StepsNow that youre set up on Twitter, start building your network. Look for friends and colleagues who are already using the site by clicking find people at the top of the page. When you find someone who you want to add to your network, click on their name to see their page and then click follow.

Tweet at least once per dayShare a photo, video or graphicShare a tip, stat or factAsk someone a questionShare an interesting article or blog postShare something new you discover or see

Nobodys following you yet, so its a perfect time for trial and error.

Now That Youre Set UpNext StepsStart Tweeting!

45. Now That Youre Set Up Next StepsThe Twitterverse may look complicated at first, but knowing the basics will have you posting away and making friends online in no time. So get started! Try to tweet at least once per day, share photos, videos, facts, tipsask a question or share an interesting article you have found. When youre getting started the best part about it is, nobodys following you yet so its the perfect time for trial and error and you can progress at your own pace.

Sample TweetsJust Do it!

Copy any of the above @ or #s for further information

46. Sample TweetsHere are a few sample tweets to look at to help you get started. Dont be shy. See how others are tweeting and do what they do and RememberTwitter is a social channel where have to just do it to understand it.

Thank You!Debbi RicksAMA Alliance Social Media Managersocialmedia@amaalliance.org

47. Thank You! Well see you on Twitter! And Happy Tweeting!

Debbi Ricks, AMA Alliance Social Media Manager