Embed Size (px)
DESCRIPTION
Citation preview
Twitter: What You Need to Know
August 19, 2011
Jay Vasse
NowSourcing, Inc.
What is Twitter?Old Definition
“A social networking and microblogging service that allows you to answer the question, ‘What are you doing?’ by sending short text messages 140 characters in length, called ‘tweets’, to your friends, or ‘followers.’”
New Definition“Twitter is a real-time information network that connects you to the latest information about what you find interesting.”
Why has it changed?Nobody cares what you’re doing!
What Is Twitter, Really?
• Communication
• Networking
• Education
• News
Real-time:
The Dos & Don’ts of Twitter
• Don’t follow a bunch of people and expect them to follow you back
• Don’t leave your your bio empty or fill it with nonsense
• Don’t automate DMs or schedule too many tweets at one time
• Don’t use irrelevant or generic hashtags to get your post included in a search
• Don’t be afraid to talk to professionals/people you don’t know in person
• Do follow interesting people and RT or reply to them
• Do fill out your bio with interests and things you will tweet about
• Do send personal DMs and humanize everything you do
• Do use hashtags for Twitter chats and to focus on a specific event or group of people
• Do talk to and interact with everyone!
Don’t Do Do
Reply vs MentionWho sees them?
Replies•Person tweeting (Todd)
•Username at the beginning (Jay)
•Accounts that follow BOTH accounts involved
Mentions•Person tweeting (Todd)
•Username used in the tweet (Jay)
•Accounts that follow both accounts involved
•Accounts that follow the person tweeting (Todd)
Retweet: Traditional & OfficialTraditional
RT @username
•Credits user and others
•Notifies the user that he was retweeted
•Allows you to edit/add to the tweet (your thoughts)
•Is a separate independent tweet
Official
•Person being retweeted doesn’t know unless he looks
•Followers won’t see your name or avatar
•Can’t be found via search
Retweets, continued
Traditional
Official
Twitter SearchIn real time
• Get the latest updates on just about ANYTHING
• Connect with customers while they have you in their mind
• Use boolean search operators to find the people you’re looking for
• Can also use advanced search
• Real time! Real time!
Make Your Tweets Stand Out
• Use interesting statistics
• Ask for advice or recommendations
• Promote other Twitter users
• Stay focused on your interests
• Be creative in your 140 characters
• Be fast and fresh
