#BETIMELESS

By: Ryan Edgar

What is Topshop?

The British fashion retailer is known for everything chic and street. The popular brand appeals to women between the ages of 18-30. Topshop has around 500 stores across 37 countries.

Big Idea

• Brand Awareness

• Increase online traffic

• Increase online sales

• Encourage customers to engage in community outreach with use of our hashtag #BETIMELESS

#BETIMELESS

Many people view Topshop as a company that create timeless pieces of fashion. We would also like to use the brand to encourage our target market to give back to their community. The company’s many charitable events shows that an act of kindness is something that is always appreciated and it never grows old. To engage the target audience with the company, we will the hashtag #BETIMELESS on various social accounts such as Twitter, Facebook, and Instagram.

Tools and Tactics

SEO

Focus Keywords/Meta Keywords:

• Topshop

• Fashion

• Streetwear

• #BETIMELESS

Inbound Marketing

• Use a personal blog to reach potential customers.

• Use landing pages on company website

Advertising

Social Media

Tools and Tactics

• A pre-assessment and post assessment will be taken to measure success of the campaign

• Track data from webpages

• Analyze traffic on all social networks

Budget

Pay-Per-Click• $400/day x 31days x

2months=$24,800Twitter Contest• $1,000/week for a month• 4weeks x $1,000=$4,0000• Website/Blog Remodel• $10,000

#BETIMELESS Youtube Viral Video• $50,000TV Commercial• $350,000Beyonce as Spokesperson• $500,000

$1Million estimation

Summary

Increase

Brand Awareness with the use of

#BETIMELESS

Online traffic and sales

Effective Inbound Marketing