Top Tips to Increase Facebook Fans

Create and share original content: Behind the scenes photos, product photos, and thoughtful or inspirational images are all excellent ideas paired with interesting messages or conversation-starters.

Be social and cross-promote: Meet (in person) with other business leaders or organizations you can collaborate with, and talk about how you can cross-promote on your Facebook pages or create an exclusive opportunity for your brands together. WIth other brands you want to be more social with, comment on those pages as your brand - just be sure to be authentic, real, and relevant.

Use your own page: be sure to link your business to your personal page, and share your page with your networks.

Let people know how to reach you: add Facebook to your email signature, use QR codes on your business cards and other advertising material, and add a like box on your website so people can even like your brand while visiting your site.

Ads & Contests: Facebook ads are affordable and effective, and now with the Sponsored Like Story option you can advertise to the friends of your fans in a way that doesn't really look like traditional advertising. Contests are also great way to get new likes and promote your page in a fun or refreshing way.