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Top 10 Tips for Social Media in 2016
Founder/Owner: Lisa Marie Wark & Assoc.Chief Executive Officer: Internet Business Consultants,
LLCFounder/President Revage Medical Spa, LLC
Medspas.com
Principle: Glow Spa, LLCSVP Marketing: Century Wellness Clinic SVP Marketing: Forsythe Cancer Care Clinic
Affiliated Associations
Founding Member: Medical Spa AssociationMember: International Spa Association
Public Member: Nevada State Board of Dental Examiners
Top Ten Social Media Tips
1.Create More Video2.Social Media is Going Mobile3.You Don’t Have To do EVERYTHING4.Make Your Marketing Efforts More Focused5.Create a Social Media Strategy to Your Targeted Audience6.Foster a Network of Followers & Champions/Influencers7.Content is STILL King8.Identify Real Trends by Listening to conversations9.Optimize each social media campaign10.Maintain and manage all your social media platforms
YouTubeTelling Your Story
Tip #1YouTube: Create More Video Content
The Stats
•4 Billion Videos each Month•60 Hours of Video uploaded every minutes•400 million views daily on mobile devices
81% of Millennials use YouTube58% of Generation X Use YouTube43% of Baby Boomers Use YouTube
9% of Small Businesses Use YouTube
YouTubeTelling Your Story
Tip #1 YouTube: Create More Video Content
Why use it?For the visual learners
Search Engine Optimization
YouTubeTelling Your Story
Tip #1 YouTube: Create More Content
Why YouTube?hy video marketing?
Google owns youtube!
•vital element of any successful marketing strategy
•very important in search-engine-optimization (SEO)
•increases conversion rates
•provides variety of content: some people prefer to read, some prefer to watch
•remain an authority in the field
•makes your marketing personal
•connect to patients and potential patients
•adds dynamic elements to your website
BEST PRACTICESIncorporating videos into your marketing campaign:
•upload videos to youtube
•promote your video on social media
•every video should be optimized
•embed video throughout your website
•think about series of videos
•check viewed stats and youtube analytics to learn what your customers like
• create playlists of similar videos
YouTube Top Ten Tips
Tip #2 Social Media is Going Mobile
Tip #2 Go Mobile Stats
Tip #2 Social Media is Going Mobile
Tip #2 Mobilized Website
Tip #2 Why Go Mobile?
THE BEST FEATURES FOR
YOUR MOBILE APP
Tip #2 Social Media is Going Mobile
Mobile Application
Bios Loyalty CardsCheck in Coupons Contact Information GPS DirectionsInteractive Feedback/Sales Campaigns
Location Menu of Services Gift Card Purchases
One – Touch Dialing Patient Forms to Fill Out
via Smartphone Photo Gallery (Before &
Afters) Push Notifications QR Codes Share/Social Media Skype/Virtual
Consultations
Mobile App Loyalty Cards
Checking in with GPS Features Integrates with Facebook
PushNotificatio
ns
PushNotifications97% Open Rate
Tip #3 You Don’t Have to Do EVERYTHING
DEMOGRAPHICSWho are your patients?
Third Party Social Media Sites that are a MUST
Tip #4 Make Your Marketing Efforts More
Focused
• Create engaging content that attracts your patients on the social platforms they use the most…
• 1st Build a content marketing strategy
• storytelling, consumer insights, analytics, and paid promotion strategies that optimize engagement
• The existing targeting capabilities in Twitter, LinkedIn, and Facebook in particular have never been stronger.
Social Media & YOU
YouGov Healthcare Report findings:
81% of consumers believe that if a hospital or medical practice has a strong social media presence, they are likely to be more cutting edge, creating a halo effect across clinical functions
25
Source: Consumers’ Use, Preference and Expectations of Hospital Social Media, http://corp.yougov.com/healthcare/consumers-use-preference-expectations-hospital-social-media/
Good Content
Targeted Audience
Sustainable Results
Tip #5 Create A Social Media Content Strategy
Tip #6: Foster a Network of Champions & Influencers
def (wikipedia.com) - "A type of website with regular entries of commentary, descriptions of events, or other material such as graphics or video."
Tip #7: BLOGS -Content is STILL King
• Approximately 200 million blogs
• The majority of web users interact with blogs every single day
“Brandtelling”Blogging
“Brandtelling is built on the foundation of connecting people through a story that is relevant, real, and repeatable.”
-Arthur Germain, Communications Strategy Group
29
Blogging ContentBranding is all about creating a meaningful impression. So everything you do, from the way you talk to your patients, the emotional support you give someone who’s upset about their skin, aging, to even the way you invoice them is greatly impacts your brand. You have to view every interaction as an opportunity. That’s what the patient will come to expect.
“A brand is what people say about you when you’re not in the room.”
-Jeff Bezos Amazon.com Founder/CEO
Questionable Appropriate
Strengthen and Protect Your Brand
Tip #8: Identify Trends
ALS Ice Bucket Challenge
Opportunities of Engagement
Tip #9: Optimization
Tip #10: Social Media Maintenance
Top Ten Social Media Tips
1.Create More Video2.Social Media is Going Mobile3.You Don’t Have To do EVERYTHING4.Make Your Marketing Efforts More Focused5.Create a Social Media Strategy to Your Targeted Audience6.Foster a Network of Followers & Champions/Influencers7.Content is STILL King8.Identify Real Trends by Listening to conversations9.Optimize each social media campaign10.Maintain and manage all your social media platforms