The Dangers of Being Social SHELL UK - ABERDEEN 17.06.2014

ELLA MINTY

Talking? Writing? Networking? Socializing?

What is the “social” in “social media”?

• New concept? - NO

• New Term? - NO

• Something simpler? – YES

WE ARE ALL SOCIAL

Ancient Greece ….

Aristotle (384-322 BC)

MAN IS A SOCIAL BEING

… and modern times!

• Oxford’s Advanced Learner Dictionary:

a) Connected with society

• b)activities with others

What is “social

media”? • Simply said, nothing more and nothing less than a

SOCIAL NETWORK

SOCIAL MEDIA USERSBUSINESS VERSUS PERSONAL

Not every one is the same!

INFORMATION GENERATORS INFORMATION CONSUMERS

Authors Followers

INFORMATION ANALYSTS

Observers

Authors, Followers and Observers

Profiling - facts

Authors:

1. Share a thought

2. Share an emotion

3. Share an action4. Instigate an

action5. Elicit a reaction

Followers:

1. Familiarity2. Curiosity3. Benchmarking4. Social

acceptance

Observers:

1. Never interact2. Not “social”3. Copy/paste4. Analysts

WORKING IN THE SMALLEST WORLD

The Dangers of Being “social”

• Age

• Background

• Cultural diversity

• Religion

• Gender

• Language specifics

• Location

THE OIL AND GAS

INDUSTRY

SOCIAL ENGAGEMENT

Can your social behaviour have an impact upon your employer?

CASE STUDY – 08.10.2012, LinkedIn, operator “group”

Discussion: “If we realize the full potential of the oil and gas resources in the Alaska offshore, generations of Americans will have the opportunity to directly benefit from industries’ success.”

Outsider’s comment: “Whilst, indeed, generations of Americans "will have the opportunity to directly benefit from industry's success", how about the environment? We all need energy sources - fossil fuels or renewables- but at what cost?”

Employee response:“We have mostly already depleted areas of minimal impact, the easy stuff (politically, economically and environmentally easy). Nobody wants to drill in places with high cost and risk. Tell us where it's easy and safe and we will go there”

OPERATOR VALUES: “Working closely with environmental organisations helps XXX take effective steps towards preserving the natural world”.

Yes, it is, if:

1. You do not use your job title for personal comments

2. You understand the difference between virtual reality and real life3. If you use it in such a way that it benefits you and those around you4. If it can never come back to …

HAUNT YOU

IS IT WORTH IT TO BE SOCIAL?