I F D O N D R A P E RT W E E T E D

I F D O N D R A P E RT W E E T E D

10 BestCopywritingFormulas

10 BestCopywritingFormulasFor Great Engagement on Social Media!*

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To be an efficient writer,keep your tools handy.You don’t have to recreatethe wheel every time.

- Demian Farnworth

1. Before – After – Bridge

Before – Here’s your world …

After – Imagine what it’d be like, having Problem A solved …

Bridge – Here’s how to get there.

2. Problem – Agitate – Solve

Identify a problem

Agitate the problem

Solve the problem

3. F.A.B.

Features – What you or your productcan do

Advantages – Why this is helpful

Benefits – What it means for theperson reading

4. The 4 C’s

Clear

Concise

Compelling

Credible

5. The 4 U’s

Useful – Be useful to the reader

Urgent – Provide a sense of urgency

Unique – Convey the idea that the main benefit issomehow unique

Ultra-specific – Be ultra-specific with all of theabove

6. AIDA

Attention – Get the reader’s attention

Interest – Interesting and fresh information thatappeals to the reader

Desire – Benefits of your product/service/idea andproof that it does what you say

Action – Ask for a response

7. A FOREST

A – AlliterationF – FactsO – OpinionsR – RepetitionE – ExamplesS – StatisticsT – Threes (Repeat something three timesto make it memorable)

8. The 5 basic objections

1. I don’t have enough time.

2. I don’t have enough money.

3. It won’t work for me.

4. I don’t believe you.

5. I don’t need it.

9. PPPP

Picture – Paint a picture that gets attention andcreates desire

Promise – Describe how yourproduct/service/idea will deliver

Prove – Provide support for your promise

Push – Ask your reader to commit

10. The 1 – 2 – 3 – 4 Formula

1. What I’ve got for you

2. What it’s going to do for you

3. Who am I?

4. What you need to do next

See the Full Listof 27 CopywritingFormulashttp://bit.ly/copy-formulas